Moeller - Collaborative Value Creation

Question 1

Collaborative value creation (CVC)

Answer 1

Process through which customers perform roles to derive benefits by either jointly with the provider or independently leveraging their own and the providers resources.

Question 2

Three spheres of value creation

Answer 2

1 - provider sphere = no interaction between customer and provider
2 - joint sphere = joint value creation through interaction between customer and provider
3 - customer sphere = interaction between customers without involvement of provider, independent value creation

Question 3

Types of service offerings

Answer 3

1 - Configuration offerings = customer configurations own product/service by providing customization data
2 - Solution offering = customer explains problem and provides access to solution space
3 - Network offering = customer joins network and interacts with others by providing personal profile data

Question 4

Five customer roles

Answer 4

1. Bargain Hunting independent = wants to achieve economic benefit and contribute substantially without provider support
2. Comprehensive help-seeker = wants to enhance collaboration ability by engaging with provider or other consulting sources
3. Engaged problem solver = sees the provider as problem solver but willing to engage in collaboration
4. Technology-savvy networker = interacts with other customers, no need to enhance abilities
5. Self-reliant customizer = wants to collaborate to customize service for themselves