Sweeney - Effort In Value Co-creation Activities

Question 1

EVCA

Answer 1

Effort in value co-creation activities
-> degree of effort that customer exert to integrate resources through a range of activities of varying levels of perceived difficulty.

Question 2

Hypothesis concerning EVCA

Answer 2

• Health care customers EVCA increases quality of life
  
  • > service satisfaction as a partial mediator
• Health care customers EVCA increases satisfaction with the service
• HCC EVCA increases favorable behavioral intentions (WOM)
  
  • > service satisfaction as a partial mediator