Produktutvecklingsmetodik - Konceptval Flashcards
When does concept selection occur?
After the concept generation
What is concept selection?
Choose the concepts that best match what the customer wants.
Observe conceptS.
What is the difference between subjective and objective PD?
Subjective is of personal opinion when objective is more factual and based on observations and measurements.
Why should you combine subjective and objective pd?
Being objective means giving customers what they want. But by involving a subjective perspective - you think outside the box.
Why should you use a structured method in concept selection?
- Customer focused product
- Better coordination during the process
- Competitive design
- Reduce the time for market introduction
- Effective group decisions
- Documentation!!!!
What are the six steps included in a general concept selection process?
- Prepare a matrix (critera, reference concept and weighting)
- Rate concepts
- Scale (+-0) or (1-5)
- Compare with reference concept/value - Rank concepts
- Sum up weighted points - Combine and improve
- Remove bad features
- Combine good qualities - Choose the best concept
- There can be more than one
- Watch out for average concept - Reflect on the process
- What improvements?
What is the average concept?
A concept that might not be good for everyone
What is concept screening?
The easiet variant for concept selection. Exempel basketspelare
Kesselring
Mejla
What is the goal in concept selection?
Develop the best concept
How can you develop the best concept?
Combine and refine concepts
What must elimination of concepts/products be based on?
The requirements imposed on the product.
What is concept screening (Pugh) used for?
Sorting
What is concept scoring (Kesselring) used for?
To refine the result
