Questions & Answers Pt. 4

Question 1

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can you create to prevent the cold prospects from getting assigned?

Answer 1

-> A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Question 2

User needs to change which form is used in a running engagement program. What is the first step the user must take in order to make this change?

Answer 2

A. Name the new version of the program
-> B. Pause the program
C. Delete the old form
D. Edit the program

Question 3

What activities are completion actions available for?

Answer 3

-> A. Forms
-> B. Custom redirects
C. Dynamic lists
D. Automation rules

Question 4

What are 2 ways to define a user’s role?

Answer 4

-> A. During the import process
B. From the list view
-> C. Directly from the user record
D. Through an automation rule

Question 5

What are the four default user types Pardot offers?

Answer 5

A. Marketing Manager, Sales Manager, Email Marketing, Administrator
B. Developer, Marketing, Sales, and System Administrator
C. Administrator, Marketing Manager, Web Designer, and Sales
-> D. Administrator, Marketing, Sales Manager, and Sales

Question 6

What are the key components of a segmentation rule?

Answer 6

-> A. Actions and Rules
B. Actions and Objects
C. Actions and Reactions
D. Actions and Criteria

Question 7

What automation tool would an Administrator use to pull a one-time list for prospects with a grade greater than C and a score of greater than 120?

Answer 7

A. Automation rule
B. Segmentation list
-> C. Segmentation rule
D. Automation list

Question 8

What can a form report be filtered by?

Answer 8

-> A. Campaign or date range
B. Campaign or form
C. Form or submission date/time
D. Submission date/time or score

Question 9

What causes a deleted prospect to be removed from the recycling bin?

Answer 9

A. When the deleted prospect visits a landing page
B. When the deleted prospect opens an email
-> C. When the deleted prospect fills out a form
-> D. When the deleted prospect clicks on a custom redirect

Question 10

What causes a sync from the CRM to Pardot?

Answer 10

A. Updating a Formula Field in the CRM
-> B. Updating the records assigned user
C. Adding an email address to a record after the record has already been created.

Question 11

What causes prospect records to sync from Pardot to the CRM?

Answer 11

A. When the prospects score is greater than 100
B. Nothing, the prospect is synced automatically
C. Enable ‘sync all prospects to SFDC’ in the connector settings
-> D. The prospect must be assigned in Pardot

Question 12

What do Sales users have access to in Pardot?

Answer 12

A. Access to prospects, emails and landing pages
B. Access to prospects only
-> C. Access to prospects and ability to send 1:1 emails
D. Access to prospects and ability to send list emails only

Question 13

What does monthly cohort graph show in the specified date range? Choose two answers.

Answer 13

-> A. Prospects created
B. Accounts assigned
-> C. Opportunities created
D. …

Question 14

What does Scoring measure?

Answer 14

A. Information about a prospect
B. Time spend on a website by a prospect and implicit information about the prospect
-> C. Activities performed by a prospect
D. Time spent on a website by a prospect

Question 15

What does the calendar view on the dashboard display?

Answer 15

A. Scheduled emails and past emails
B. Scheduled and past emails, events and webinars
-> C. Scheduled and past emails, social posts, events and webinars
D. Scheduled emails

Question 16

What does the Google Analytics connector allow Pardot to do?

Answer 16

A. Update the conversion field in Google Analytics
B. Sync prospects with Google AdWords
C. Send emails to prospects from Gmail
-> D. Append UTM parameters to a prospect record

Question 17

What happens to the opportunity in Pardot if it’s deleted from your CRM?

Answer 17

A.The opportunity will still be available in Pardot
B. The opportunity will be deleted from Pardot
C. The opportunity will no longer be associated with the prospect in Pardot
-> D. The opportunity will move the the recycling bin

Question 18

What happens when you positively or negatively adjust a score in a completion action?

Answer 18

A. This action will add or subtract a specified number of points from the prospect’s score and replace the default score value for that asset type.
B. This action will adjust the prospect’s entire score to a specified number.
-> C. This action will add or subtract a specified number of points from the prospect’s score beyond the default score value for that asset.
D. This action will adjust the prospect’s entire score to zero.

Question 19

What happens when you remove a prospect from an engagement program and then later add them back in?

Answer 19

A. They receive step one in the program.
-> B. They resume from where they left off in the program.
C. Prospects cannot be re-added to a program once they have been removed.
D. You select the step you would like the prospect to start

Question 20

What information at least must be known to map salesforce field in pardot?

Answer 20

A. Field label
-> B. Field name
C. Field type
D. Field value

Question 21

What information is required when entering a prospect manually?

Answer 21

A. Campaign, Email, Full Name, Profile
B. Campaign, Company, Email, Score
-> C. Campaign, Email, Profile, Score
D. Account, Email, Profile, Score

Question 22

What is a capability of an automation rule?

Answer 22

A. Run an action on a prospect or visitor the first time the criteria is met
-> B. Run an action on a prospect every time the criteria is met
C. Run an action on a prospect the first time the criteria is met
D. Run an action on a prospect or visitor every time the criteria is met

Question 23

What is a good way in Salesforce to verify that a record is syncing to a Prospect in Pardot?

Answer 23

A. The first and last name fields are not empty
B. The web issued URL in Salesforce contains ““Pardot””
C. The Pardot sync checkbox is checked.
-> D. The Pardot URL field is not empty.

Question 24

What is a main component of a dynamic list? Choose 2 answers

Answer 24

A. It only adds prospects to the list the first time you run it
-> B. It can be split into multiple static lists
C. It can add an action to the dynamic list that triggers when a new prospect is added
-> D. It automatically updates list membership based on criteria

Question 25

What is an action you can take with an automation rule? Choose 2 answers

Answer 25

-> A. Apply tags
B. Notify group
C. Assign prospect to user in a group
-> D. Add prospect to list