Questions & Answers Pt. 6

Question 1

What user role should a Pardot user have in order to use the Salesforce Connector?

Answer 1

A. Marketing
B. Sales Manager
-> C. Administrator
D. Sales

Question 2

What would an Administrator use to send a single email to a list of prospects?

Answer 2

-> A. Email template
B. Social message
C. List email
D. Drip program

Question 3

What would an Administrator use to send an email to a list of prospects?

Answer 3

-> A. List email
B. Drip Program
C. Email Template
D. Social Message

Question 4

When can a prospect’s Pardot campaign be set? Choose 2 answers

Answer 4

-> A. When the Google Analytics connector is enabled within Pardot, which will associate prospects with your third-‘ party campaigns
B. When you add prospects to a static list
-> C. When new prospects are imported into Pardot via a .csv file
D. When you associate a profile with the prospects

Question 5

When do custom redirects occur?

Answer 5

A. 5 minutes after the prospect has clicked on the custom redirect.
B. 2 minutes after the prospect has clicked on the custom redirect.
C. 30 minutes after the prospect has clicked on the custom redirect.
-> D. Immediately after the prospect has clicked on the custom redirect.

Question 6

When looking at a landing page report, what does unique submissions represent?

Answer 6

A. The number of individual prospects who submitted the form at least once.
B. The number of individual prospects who viewed your landing page at least once.
-> C. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore ““converted”” to a prospect.
D. The total number of times a form on the landing page has been successfully completed.

Question 7

When reassigning a prospect from within Pardot, what happens?

Answer 7

“A. The Assigned User in both Pardot and Salesforce changes.
-> B. A sync triggers with Salesforce, and the Assigned User in Pardot will revert back to whomever is assigned to the contact in Salesforce.
C. A sync triggers, but the Assigned User will not change.
D. A sync triggers with Salesforce, and the Assigned User in Salesforce will be changed to match the Assigned User in Pardot.”

Question 8

When using the Advanced Subject Line Composer, what options can be inserted to personalize an email’s subject line?

Answer 8

A. Advanced Dynamic Content, Custom Roles
-> B. Advanced Dynamic Content, Variable Tags
C. Variable Tags, Profiles
D. Custom Roles, Profiles

Question 9

When viewing a Pardot Campaign Report filtered by the last month, which two are visible? Choose two answers

Answer 9

-> A. The Prospects column shows all prospects created with that campaign within the last month.
B. The Prospects column shows all prospects assigned in that account within the last month.
-> C. The Assigned Prospects column shows all prospects with that campaign who were assigned within the last month.
D. The Assigned Prospects column is a subset of the Prospects column

Question 10

When will Pardot rewrite a link in an email to be trackable?

Answer 10

A. Link ends with .jpg
B. Link is inside
-> C. Link begins with https:// or http://
D. Link begins with ww3 or go

Question 11

When would you use a suppression list?

Answer 11

A. To delete prospects
-> B. To prevent prospects from receiving an email
C. To move prospects from Pardot into Salesforce
D. To hide prospects from the main prospect list

Question 12

Where can you find the Pardot tracking code?

Answer 12

-> A. Under campaigns > your campaign name > view tracking code
B. Under campaigns > view tracking code
C. In admin > view tracking code
D. In admin > overview > view tracking code

Question 13

Where can you find your files in Pardot?

Answer 13

A. Admin > Content > Files
B. Admin > Folders
C. Marketing > Folders > Files
-> D. Marketing > Content > Files

Question 14

Where can you get insight into how a form on a Pardot landing page is performing?

Answer 14

-> A. Landing Page Report
B. Form Report
C. Form Submission Report
D. Form Statistics Table

Question 15

Where can you view the total number of times an anonymous visitor successfully completed a form on a landing page?

Answer 15

A. Landing Page Reports under unique form submissions
-> B. Landing Page Reports under conversions
C. Form Reports under total unique form submissions
D. Form Reports under total submissions

Question 16

Which activities can increase or decrease a score in the baseline scoring system? Choose 3 answers

Answer 16

A. Landing page error
-> B. Webinar attended
C. Assigned to a user
-> D. Unsubscribed from email
-> E. Form submission

Question 17

Which connector tracks video views?

Answer 17

A. Olark
B. YouTube
C. Eventbrite
-> D. Wistia

Question 18

Which field type update doesn’t cause a sync between Salesforce and Pardot?

Answer 18

A. Text
B. Number
-> C. Formula
D. Picklist

Question 19

Which links are tracked in a Pardot email?

Answer 19

A. Any links to a Pardot landing page or your company website. No external links are tracked.
B. Any link to a Pardot landing page
-> C. Anything starting with http://, https://
D. All links are tracked

Question 20

Which of the following are metrics collected on a Pardot email report? [Choose 2]

Answer 20

• Bounce Rate
-> • Total Queued
-> • HTML Open Rate
• Unique Opt-outs

Question 21

Which Salesforce field type is unsupported for syncing with Pardot?

Answer 21

A. Number
B. Formula
-> C. Lookup
D. Picklist

Question 22

Which three activities can increase or decrease a score in Pardot’s baseline scoring system?
Choose 3 answers:

Answer 22

-> A. Form submission
-> B. Unsubscribed from an email
-> C. Webinar attended
D. Assigned to a user
E. Landing page error

Question 23

Which two actions can be used to change a prospect’s campaign?
Choose 2 answers

Answer 23

A. Add the prospect to a static list
-> B. Create an automation rule to change Pardot campaign on prospects meeting certain criteria
C. Choose a segmentation rule to change the Pardot campaign on prospects meeting certain criteria
-> D. Manually change the prospect’s Pardot campaign when editing the prospect record.

Question 24

Which two events trigger a prospect record to sync from Pardot to the CRM?
Choose 2 answers:

Answer 24

A. Opening an email
B. Mapping new custom fields
-> C. Form Submission
-> D. Landing Page Submission

Question 25

Which type of action is permanently deleted and not sent to the recycle bin.

Answer 25

A. Landing Pages
B. Automation rules
-> C. Content files
D. Site Searches