Questions & Answers Pt. 10 Flashcards
In order for a custom prospect field to appear on a Lead or Contact record in Salesforce. what must an Administrator do? Choose 3 answers
-> A. Click the ‘Sync With CRM’ link on a prospect’s record.
B. Import the prospect records into Salesforce.
-> C. Map the custom prospect field in Pardot to the Salesforce Field Name.
D. Add the Field Name to the Lead or Contact layout in Salesforce.
-> E. Create the Field Name in Salesforce.
If a prospect clicks on a custom redirect after filling out a form, will the prospects assigned Pardot campaign change?
A. Yes, the Pardot campaign will change based on the page the custom redirect links to.
-> B. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
C. No, it’s not possible to change a Pardot campaign by clicking on a custom redirect.
D. No, a Pardot campaign will always stay the same since it’s a first touch point.
An engagement program is using a dynamic suppression list. A prospect was matching the rules of the list and completed Steps 1 through 5 of the drip program. The prospect then was added to the dynamic list because they matched the rules. If the prospect is added removed from the dynamic list, what can an Administrator expect to happen?
-> A. The prospect will continue on the program to Step 6.
B. The prospect will continue on th program to Step 5.
C. The prospect will begin the program again on Step 1.
D. The prospect will not start the program once again.
How would an Administrator make sure a field that is updated in Salesforce changes the value in Pardot?
A. Unmap the field
B. Uncheck ““Overwrite value in CRM”” when editing the field ln Pardot
C. Change the the field type to ““Text”” in Pardot
-> D. Allow bi-directional syncing
What behavior should an Adminsitrator expect if a new send email step is added to the middle of an engagement program that has been running for several weeks?
-> A. Only prospects in the engagement program who have NOT reached that step will receive the email
B. All prospects in the engagement program will receive the email, even those who have already reached the end
C. All prospects in the engagement program who have NOT reached the end will receive the email
D. A new email CANNOT be added to an engagement program
What is needed for a page action to trigger for a prospect visiting a high value web page?
A. Create an automation rule based on the specific webpage
B. Adding a page action on the form
-> C. Adding a page action and Pardot tracking code on the page
D. Add a completion action on the landing page
Which Pardot asset would an Administrator create present new product series offered by the company, when it doesn’t have to collect any information?
-> A. Landing page without a form
B..Email template with a form embedded into the HTML
C. Engagement Program
D. Landing page with a form
Which type of email send can a completion action be added to?
A. List email send
B. Email template
-> C. Autoresponder
D.Engagement Program email
Which two actions can be used to change a prospect’s Pardot campaign?
-> A. Create an automation rule to change Pardot campaign for prospects meeting certain criteria.
B. Add the prospect to a static list.
C. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.
-> D. Manually change the prospect’s Pardot campaign when editing the prospect record.
When should an automation rule be used instead of a segmentation rule?
A. To perform the action to only apply once for prospects that match the rule.
B. To perform the action to be based on criteria.
C. To have the action retroactively apply to prospects that match the rule.
-> D. To perform the action to apply continuously for prospects that match the rule.
A form is created to automatically register prospects to a webinar upon submission. Which automation tool should be used to accomplish this?
-> A. Create an automation rule to change Pardot campaign for prospects meeting certain criteria.
B. Add the prospect to a static list.
C. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.
-> D. Manually change the prospect’s Pardot campaign when editing the prospect record.
A form is created to automatically register prospects to a webinar upon submission.
A. Adding a completion action to register prospects on the form.
B. Creating a segmentation rule to register prospects based on the form submission.
-> C. Creating an automation rule to register prospects based on the form submission.
D. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)
-> A. Shared Contact or Lead ID
B. Shared Assigned User ID
-> C. Shared email address
D. Shared tracking pixel
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to
add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
-> A. The prospect activities will show that the form was successfully completed.
-> B. The prospect will be added to the list.
C. The prospect activities will show that the custom redirect was clicked.
-> D. The prospect will be tagged.
E. The newly converted prospect will NOT be affected because it was their first submission.
You’ve created a form to automatically register prospects to a webinar upon submission. What automation tool would you use to accomplish this?
A. Adding a form completion action as criteria for a dynamic list to be used as a recipient list
-> B. Adding a completion action to register prospects on the form
C. Creating an automation rule to register prospects based on the form submission
D. Creating a segmentation rule to register prospects based on the form submission
