Questions & Answers Pt. 9

Question 1

If a prospect in a Pardot account is un-mailable, what tabs can an Administrator view on the prospect record to help determine the cause?

Answer 1

A. Activities and Lifecycle
B. Profile and Audits
-> C. Activities and Audits
D. Lifecycle and Profile

Question 2

In a Pardot account with custom user roles enabled, what permission would give someone for full access to Engagement Studio?

Answer 2

• View, Delete
• Create/Edit, Delete
-> • Create/Edit, View, Delete
• Create/Edit, View

Question 3

LenoxSoft has had a Product Interest form live on their website for the past few months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Answer 3

A. Segmentation rule and completion action
B. Dynamic list and automation rule
C. Completion action and dynamic list
-> D. Automation rule and completion action

Question 4

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Answer 4

B. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.
-> C. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Question 5

Salesforce Engage Alerts provide real-time information on prospect activity. What are the cards that display prospect activity called?

Answer 5

• Alert Actions 
• Marketing Cards 
• Prospect Activity 
-> • Engagement Activity 
• Activity Columns

Question 6

The Facebook connector allows you to post to what type of Facebook account? Choose 2 answers

Answer 6

-> A. Personal Pages
B. Linked Instagram Pages
C. Video Pages
-> D. Company Pages

Question 7

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email flow can be used to run these tests?

Answer 7

A. Create a static list of approved users to use as the recipient list in the sending tab.
-> B. Create a test list of approved users to use in the testing tab of the email flow.
C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
D. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

Question 8

Viewing your pricing page is considered a valuable buying signal. You would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Answer 8

A. Create a special campaign to track pricing page views
-> B. Create a Page Action set to Tag prospects as having viewed it and add them to a list
C. Create a Form with a Completion Action to send a pricing sheet
D. Create a Dynamic List based on page view to segment automatically

Question 9

What are filters?

Answer 9

A. Filters help unwanted spam bots
-> B. Filters allow you to exclude certain types of visits, clicks, or other actions from your campaign
C. Filters help you filter out unwanted prospects from competitors

Question 10

What are some metrics the form reports will include?

Answer 10

-> A. Total submissions
B. Total Opt Outs
-> C. Total views
D. Total Forwards

Question 11

What does a marketing user have access to in Pardot?

Answer 11

A. Prospect management
B. Connectors
-> C. Overview Administration

Question 12

What does user need to verify Salesforce to Pardot connector?
Choose two answers

Answer 12

A. Salesforce administrator’s credentials
B. Administrator role in Pardot
-> C. Pardot Administrator’s credentials
-> D. The connector user’s salesforce credentials

Question 13

What is a CNAME?

Answer 13

-> A. CNAME records for link rewriting and vanity URLs
B. CNAME is a secured URL
C. A CNAME is a Certified Name

Question 14

What is a full export?

Answer 14

-> A. Default prospect fields, scores, grades, and custom fields.
B. Default and Custom Fields Only
C. Default prospect fields only

Question 15

What is an action you can take with an automation rule?

Choose 2 answers

Answer 15

A. Add prospects to an engagement studio program
-> B. Add prospect to list
-> C. Create Salesforce Task
D. Assign prospect to a specific user in a group
E. Notify group

Question 16

What is one way marketing assets can be assigned to scoring categories in an account with scoring categories enabled?

Answer 16

-> • Marketing assets are placed in a folder, and the folder is assigned to a scoring category.
• Marketing assets are assigned to a campaign, and the campaign is assigned to a scoring category.
• Marketing assets are assigned directly to a scoring category.
• Marketing assets are tagged, and the tag is assigned to a scoring category.

Question 17

What Pardot asset would an Administrator create in order to collect the information from prospects who are interested in being notified for an upcoming product launch?

Answer 17

A. Engagement program with product launch details
B. Email template with a form embedded into the HTML
-> C. Landing page with a form
D. Landing page without a form

Question 18

What process is used to switch out an email template in an engagement program after the program has been paused?

Answer 18

A. Delete the engagement program and create a new one with the new email template, using the same lists and logic.
-> B. Edit the program, and then click on the hyperlinked icon of the email and select the desired email template.
C. Edit the email template and update the content of the template to contain the desired content.
D. You cannot switch out an email template once a drip program has started.

Question 19

What report allows you to see how successful or active a form has been on your site?

Answer 19

A. Submission Report
B. Completion Report
-> C. Form Reports
D. Prospect Report

Question 20

What type of custom field can be created within Pardot?

Answer 20

A. Case, Contact, Lead
B. Account, Prospect, User
-> C. Account, Opportunity, Prospect
D. Campaign, Opportunity, Prospect

Question 21

When sending an email in Pardot, what field value does the %%assigned_user.name%% map to?

Answer 21

A. The full name for the sending user of the email
B. The first name for the sending user of the email
-> C. The full name for the assigned user of the email recipient
D. The first name for the assigned user of the email recipient

Question 22

Which three user role security limits can be added to an individual user account?
Choose 3 answers

Answer 22

A. Max number of prospects the user can manually delete
-> B. Max number of prospects the user can export
C. Max number of prospects the user can manually create
-> D. Max number of records a user can import
-> E. Max number of emails the user can send

Question 23

Which two actions must be taken in Salesforce to map a Pardot prospect custom field to a Salesforce field?

Choose 2 answers:

Answer 23

A. Add a new custom contact field in Salesforce.
-> B. Adjust the lead settings in Salesforce.
C. Add a new Lead record type in Salesforce
-> D. Add a new custom lead field in Salesforce.

Question 24

An error is noticed under the Email Sending Domains. Where should an Administrator go to change the SPF entries?

Answer 24

A. Dashboard
B. Account Settings
-> C. Company’s DNS
D. CRM

Question 25

If a prospect ln a Pardot account is unmailable, what tabs can an Administrator view on the prospect record to help determine the cause?

Answer 25

A. Lifecycle and Profile
B. Activities and Lifecycle
-> C. Activities and Audits
D. Profile and Audits