TRP Flashcards
Who will head the committee to review the guidelines on television rating agencies?
Shashi Shekhar Vempati, CEO of Prasar Bharati.
What is Target Rating Point/Television Rating Points.(TRP)?
1.It is the metric used by the marketing and advertising agencies to evaluate viewership.
2.TRPs represent how many people, from which socio-economic categories, watched which channels for how much time during a particular period.
[INDEX TO EVALUATE VIEWERSHIP]
Who Records TRP in India?
Broadcast Audience Research Council(BARC)
How is it Recorded?
using Bar-O-Meters that are installed on televisions in selected households.
[BAR-O-METERS IN TV]
Why these ratings are important?
On the basis of audience measurement data, ratings are assigned to various programmes on television.Better ratings would promote a programme while poor ratings will discourage a programme.
[BETTER RATINGS PROMOTE PROGRAMME]
What is TRAI?
statutory body that regulates the telecommunications sector in the country.
[BODY REGULATING TELECOMMUNICATION SECTOR]
What is Composition of TRAI?
- chairman, at least two full-time members and not more than two-part members, all appointed by the Central Government.
- Hence, Chairman + 4 members
What are the Powers and Functions of TRAI?
1.To facilitate competition and promote efficiency in operations to promote the growth of telecom services;
[COMPETITION & EFFICIENCY IN TELECOM]
2.To protect consumers’ interest, monitor quality of services, inspect equipment used in networks and make recommendations about such equipment.
3.To give advice to the government on any matter related to the telecom industry. Levy fees and charges for services and, ensure that universal service obligations are complied with
[ADVICE,RECOMMEND GOVERNMENT]
4.To recommend the need for and timing of introduction of new service providers and terms and conditions of the license to a service provider
What is statutory base of Telecom Disputes Settlement Appellate Tribunal (TDSAT)?
1.Set up by TRAI (Amendment) Ordinance, 2000.
What are the Powers and Functions of TDSAT?
- regulation of telecom services
2. adjudicate disputes, dispose of appeals, protect interests of service providers and consumers
What is BARC(Broadcast Audience Research Council)?
> industry body jointly owned by advertisers, ad agencies, and broadcasting companies.
> Created in 2010 by I&B ministry
