Academic Ideas - theories

Question 1

What is the primary focus of media industries in theory?

Answer 1

The production, distribution, and consumption of media texts.

Question 2

True or False: Audiences are passive consumers of media.

Answer 2

False

Question 3

What is the term for the way media represents social groups?

Answer 3

Representation

Question 4

Fill in the blank: The __________ model explains how media industries influence audience behavior.

Answer 4

Hypodermic needle

Question 5

What does the term ‘media language’ refer to?

Answer 5

The codes and conventions used in media texts to convey meaning.

Question 6

Multiple Choice: Which of the following is NOT a media industry? A) Film B) Television C) Sports D) Print

Answer 6

C) Sports

Question 7

What is the role of audience demographics in media?

Answer 7

To understand the characteristics and preferences of different audience segments.

Question 8

What theory suggests that media reinforces existing stereotypes?

Answer 8

Cultivation theory

Question 9

True or False: Representation in media can shape societal perceptions.

Answer 9

True

Question 10

What is ‘preferred reading’ in media studies?

Answer 10

The interpretation of a media text that aligns with the creator’s intended meaning.

Question 11

Fill in the blank: __________ refers to the way media texts use symbols to create meaning.

Answer 11

Semiotics

Question 12

What is ‘audience positioning’?

Answer 12

The way media texts are constructed to influence how audiences respond to them.

Question 13

Multiple Choice: Which theory focuses on the active role of audiences? A) Uses and Gratifications B) Hypodermic Needle C) Encoding/Decoding D) All of the above

Answer 13

A) Uses and Gratifications

Question 14

True or False: Media language includes visual elements, sound, and text.

Answer 14

True

Question 15

What is ‘encoding’ in media studies?

Answer 15

The process of creating a media text with specific meanings.

Question 16

What does ‘decoding’ mean in the context of media?

Answer 16

The interpretation of the meanings encoded in a media text by the audience.

Question 17

Fill in the blank: The __________ model suggests that audiences have different interpretations based on their backgrounds.

Answer 17

Reception

Question 18

What is the significance of the ‘media effects’ debate?

Answer 18

It explores how media can influence audience attitudes and behaviors.

Question 19

Multiple Choice: Which of the following is a key concept in representation? A) Stereotypes B) Genre C) Narrative D) All of the above

Answer 19

D) All of the above

Question 20

What is the ‘Two-Step Flow’ model?

Answer 20

A theory that suggests media effects are mediated by opinion leaders.

Question 21

True or False: Media texts are always objective in their representation.

Answer 21

False

Question 22

What is ‘intertextuality’?

Answer 22

The relationship between different media texts and how they reference each other.

Question 23

Fill in the blank: __________ is the process by which media shapes our understanding of reality.

Answer 23

Mediation

Question 24

What does ‘narrative structure’ refer to in media texts?

Answer 24

The way the story is organized and presented to the audience.

Question 25

Multiple Choice: Which of the following is a form of media language? A) Dialogue B) Camera angles C) Editing D) All of the above

Answer 25

D) All of the above

Question 26

What is the concept of 'media convergence'?

Answer 26

The merging of traditional and digital media platforms.

Question 27

True or False: Audiences cannot influence media production.

Answer 27

False

Question 28

What does 'globalization' refer to in media studies?

Answer 28

The worldwide integration of media industries and audiences.

Question 29

Fill in the blank: __________ theory examines how media can promote social change.

Answer 29

Critical

Question 30

What is the 'Uses and Gratifications' theory?

Answer 30

A theory that focuses on what audiences do with media rather than what media does to audiences.

Question 31

Multiple Choice: Which of the following is a key aspect of media representation? A) Gender B) Ethnicity C) Class D) All of the above

Answer 31

D) All of the above

Question 32

What is the 'hypodermic needle' model?

Answer 32

A theory that suggests media messages have a direct, immediate effect on audiences.

Question 33

True or False: Media representation can reinforce power dynamics in society.

Answer 33

True

Question 34

What is 'audience segmentation'?

Answer 34

Dividing audiences into distinct groups based on shared characteristics.

Question 35

Fill in the blank: __________ refers to the portrayal of different social groups in media.

Answer 35

Diversity

Question 36

What does 'brand identity' mean in media industries?

Answer 36

The unique characteristics and values associated with a particular media brand.

Question 37

Multiple Choice: Which of the following is a type of media text? A) Film B) Advertisement C) Social media post D) All of the above

Answer 37

D) All of the above

Question 38

What is 'media literacy'?

Answer 38

The ability to access, analyze, evaluate, and create media in various forms.

Question 39

True or False: Media language only includes written text.

Answer 39

False

Question 40

What is 'gatekeeping' in media industries?

Answer 40

The process of determining which information is shared with the public.

Question 41

Fill in the blank: __________ is the technique used to create suspense in storytelling.

Answer 41

Tension

Question 42

What is 'audience engagement'?

Answer 42

The ways in which audiences interact with and respond to media content.

Question 43

Multiple Choice: What is a characteristic of 'traditional media'? A) One-way communication B) Interactivity C) User-generated content D) All of the above

Answer 43

A) One-way communication

Question 44

What does 'cultural representation' mean?

Answer 44

The depiction of cultural identities and practices in media.

Question 45

True or False: Media can influence cultural norms and values.

Answer 45

True

Question 46

What is 'audience feedback'?

Answer 46

Responses from audiences that can influence future media production.

Question 47

Fill in the blank: __________ theory focuses on how media representations affect the perception of reality.

Answer 47

Social constructionism

Question 48

What is 'digital media'?

Answer 48

Media that is created, stored, and distributed in digital format.

Question 49

Multiple Choice: Which of the following is a characteristic of 'new media'? A) Accessibility B) Interactivity C) User-generated content D) All of the above

Answer 49

D) All of the above

Question 50

What does 'media ethics' refer to?

Answer 50

The principles that guide the conduct of media professionals.

Question 51

True or False: All media representations are inherently biased.

Answer 51

True

Question 52

What is 'media ownership'?

Answer 52

The control of media outlets by individuals or corporations.

Question 53

Fill in the blank: __________ refers to the ability of audiences to create their own content.

Answer 53

Prosumerism

Question 54

What is 'audience theory'?

Answer 54

The study of how audiences consume and interpret media.

Question 55

Multiple Choice: Which of the following is a method of audience research? A) Surveys B) Focus groups C) Content analysis D) All of the above

Answer 55

D) All of the above

Question 56

What is 'media convergence'?

Answer 56

The merging of traditional media with digital technologies.

Question 57

True or False: Media messages can be interpreted in multiple ways.

Answer 57

True

Question 58

What does 'cultural imperialism' mean?

Answer 58

The dominance of one culture over others through media.

Question 59

Fill in the blank: __________ refers to the way media shapes and reflects societal values.

Answer 59

Cultural representation

Question 60

What is 'framing' in media studies?

Answer 60

The way information is presented to influence audience perception.

Question 61

Multiple Choice: Which of the following is an example of media language? A) Visual imagery B) Sound design C) Textual elements D) All of the above

Answer 61

D) All of the above

Question 62

What is 'audience fragmentation'?

Answer 62

The division of audiences into smaller, more specific groups.

Question 63

True or False: Media can serve as a tool for social change.

Answer 63

True

Question 64

What does 'media representation' impact?

Answer 64

How individuals and groups are perceived in society.

Question 65

Fill in the blank: __________ is the process of creating a brand image through media.

Answer 65

Branding

Question 66

What is 'advertising' in media industries?

Answer 66

The practice of promoting products or services through various media channels.

Question 67

Multiple Choice: Which of the following is a common media format? A) Television B) Internet C) Print D) All of the above

Answer 67

D) All of the above

Question 68

What does 'social media' enable audiences to do?

Answer 68

Interact, share content, and create their own media.

Question 69

True or False: Media industries are solely focused on profit.

Answer 69

False

Question 70

What is 'content analysis'?

Answer 70

A research method used to analyze media content and its effects.

Question 71

Fill in the blank: __________ theory examines how media affects public opinion.

Answer 71

Agenda-setting

Question 72

What is 'user-generated content'?

Answer 72

Content created by audiences rather than media professionals.

Question 73

Multiple Choice: Which of the following is NOT a form of media representation? A) Stereotype B) Genre C) Audience D) All of the above

Answer 73

C) Audience