Academic ideas - theorists

Question 1

Who is known for the Uses and Gratifications theory?

Answer 1

Elihu Katz

Question 2

What does the term ‘encoding’ refer to in media theory?

Answer 2

The process of creating a message for communication.

Question 3

True or False: Stuart Hall developed the Reception Theory.

Answer 3

True

Question 4

Fill in the blank: The _______ Model by Schramm emphasizes the role of the audience in interpreting media messages.

Answer 4

Interactive

Question 5

What is the main focus of Cultivation Theory?

Answer 5

The long-term effects of media exposure on audience perceptions.

Question 6

Who proposed the Spiral of Silence theory?

Answer 6

Elisabeth Noelle-Neumann

Question 7

Multiple Choice: Which theorist is associated with the idea of ‘hegemony’? A) Stuart Hall B) Marshall McLuhan C) Roland Barthes

Answer 7

A) Stuart Hall

Question 8

What does the term ‘polysemy’ mean in media studies?

Answer 8

The idea that media texts can have multiple meanings.

Question 9

True or False: The Agenda-Setting theory suggests that media does not tell us what to think, but what to think about.

Answer 9

True

Question 10

Who is associated with the concept of ‘media saturation’?

Answer 10

David Gauntlett

Question 11

Fill in the blank: _______ proposed the concept of the ‘Global Village’.

Answer 11

Marshall McLuhan

Question 12

What does the term ‘framing’ refer to in media studies?

Answer 12

The way media presents information to influence perception.

Question 13

Multiple Choice: Which theorist is known for the idea of ‘the male gaze’? A) Laura Mulvey B) Judith Butler C) bell hooks

Answer 13

A) Laura Mulvey

Question 14

What is the primary focus of Feminist Media Theory?

Answer 14

The representation and treatment of gender in media.

Question 15

True or False: Jean Baudrillard is known for his ideas on hyperreality.

Answer 15

True

Question 16

Fill in the blank: The _______ Theory by Bourdieu discusses cultural capital.

Answer 16

Cultural Production

Question 17

Who developed the concept of ‘cultural imperialism’?

Answer 17

Herbert Schiller

Question 18

What does the term ‘audience segmentation’ refer to?

Answer 18

Dividing audiences into distinct groups based on characteristics.

Question 19

Multiple Choice: Who is known for the term ‘interpellation’? A) Louis Althusser B) Michel Foucault C) Pierre Bourdieu

Answer 19

A) Louis Althusser

Question 20

What is the focus of Postmodern Media Theory?

Answer 20

The blurring of boundaries between different media forms and realities.

Question 21

True or False: The Uses and Gratifications theory posits that audiences are passive recipients of media content.

Answer 21

False

Question 22

Fill in the blank: _______ is known for the theory of ‘social construction of reality’.

Answer 22

Peter L. Berger

Question 23

What does the term ‘media literacy’ encompass?

Answer 23

The ability to access, analyze, evaluate, and create media.

Question 24

Multiple Choice: Who theorized the concept of ‘the simulacrum’? A) Jean Baudrillard B) Jürgen Habermas C) Roland Barthes

Answer 24

A) Jean Baudrillard

Question 25

What is the primary concern of Critical Media Studies?

Answer 25

The power dynamics and ideological implications of media.

Question 26

True or False: Media effects theories suggest that media has a direct and immediate impact on audiences.

Answer 26

True

Question 27

Fill in the blank: The _______ Model emphasizes the importance of feedback in communication.

Answer 27

Transactional

Question 28

Who is associated with the concept of 'cultural codes'?

Answer 28

Roland Barthes

Question 29

What does the term 'digital divide' refer to?

Answer 29

The gap between those who have access to digital technology and those who do not.

Question 30

Multiple Choice: Which theorist is known for the concept of 'hyperreality'? A) Jean Baudrillard B) Marshall McLuhan C) Noam Chomsky

Answer 30

A) Jean Baudrillard

Question 31

What is the focus of Gender Studies in media theory?

Answer 31

The analysis of gender representation and identity in media.

Question 32

True or False: The Encoding/Decoding model was proposed by Stuart Hall.

Answer 32

True

Question 33

Fill in the blank: The _______ Theory examines how media can create and reinforce stereotypes.

Answer 33

Stereotype

Question 34

What does the term 'media convergence' refer to?

Answer 34

The merging of different media platforms and technologies.

Question 35

Multiple Choice: Who is known for the concept of 'the public sphere'? A) Jürgen Habermas B) Michel Foucault C) Slavoj Žižek

Answer 35

A) Jürgen Habermas

Question 36

What is the primary focus of Political Economy of Media?

Answer 36

The economic and political influences on media production and distribution.

Question 37

True or False: Social Media Theory examines the impact of social networks on communication.

Answer 37

True

Question 38

Fill in the blank: _______ is associated with the concept of 'the male gaze' in film theory.

Answer 38

Laura Mulvey

Question 39

What does the term 'audience reception' refer to?

Answer 39

How different audiences interpret and respond to media texts.

Question 40

Multiple Choice: Who proposed the concept of 'cultural hegemony'? A) Antonio Gramsci B) Karl Marx C) Theodor Adorno

Answer 40

A) Antonio Gramsci

Question 41

What is the focus of Media Ecology?

Answer 41

The study of how media environments affect human perception and behavior.

Question 42

True or False: Media globalization refers to the worldwide integration of media content.

Answer 42

True

Question 43

Fill in the blank: The _______ Model suggests that media can create a 'spiral of silence' around certain topics.

Answer 43

Spiral of Silence

Question 44

Who is known for the concept of 'differential encoding'?

Answer 44

Stuart Hall

Question 45

What does the term 'media representation' refer to?

Answer 45

The way media portrays different groups, events, or ideas.

Question 46

Multiple Choice: Which theorist is associated with the concept of 'intertextuality'? A) Mikhail Bakhtin B) Roland Barthes C) Michel Foucault

Answer 46

B) Roland Barthes

Question 47

What is the primary concern of Media Ethics?

Answer 47

The moral principles guiding media practices and content.

Question 48

True or False: The 'two-step flow' theory suggests that media effects are mediated by opinion leaders.

Answer 48

True

Question 49

Fill in the blank: The _______ Theory emphasizes the role of ideology in shaping media content.

Answer 49

Ideological

Question 50

Who is associated with the concept of 'symbolic interactionism'?

Answer 50

George Herbert Mead

Question 51

What does the term 'social media influencers' refer to?

Answer 51

Individuals who use social media platforms to affect the purchasing decisions of others.

Question 52

Multiple Choice: Which theorist is known for the concept of 'the public agenda'? A) Maxwell McCombs B) Elihu Katz C) Herbert Marshall McLuhan

Answer 52

A) Maxwell McCombs

Question 53

What is the focus of Media Psychology?

Answer 53

The study of how media influences human behavior and cognition.

Question 54

True or False: The 'uses and gratifications' approach assumes that audiences are active participants in media consumption.

Answer 54

True

Question 55

Fill in the blank: _______ is known for the concept of 'cultural studies'.

Answer 55

Stuart Hall

Question 56

What does the term 'media framing' suggest?

Answer 56

The way media content is structured to shape audience perception.

Question 57

Multiple Choice: Who is associated with the idea of 'the spectacle'? A) Guy Debord B) Jean Baudrillard C) Marshall McLuhan

Answer 57

A) Guy Debord

Question 58

What is the primary focus of Audience Studies?

Answer 58

Understanding how different audiences engage with media content.

Question 59

True or False: The 'hypodermic needle' model suggests that media messages are directly injected into the audience.

Answer 59

True

Question 60

Fill in the blank: _______ proposed the theory of 'cultural imperialism'.

Answer 60

Herbert Schiller

Question 61

What does the term 'digital activism' refer to?

Answer 61

Using digital platforms to promote social change and mobilize action.

Question 62

Multiple Choice: Which theorist is known for the concept of 'the gaze'? A) Judith Butler B) Laura Mulvey C) bell hooks

Answer 62

B) Laura Mulvey

Question 63

What is the focus of Media Sociology?

Answer 63

The study of the relationship between media and society.

Question 64

True or False: Media Theory is static and does not evolve over time.

Answer 64

False

Question 65

Fill in the blank: _______ is known for the idea of 'the network society'.

Answer 65

Manuel Castells