Online, Social, Participatory media - media language Flashcards

(40 cards)

1
Q

What does ‘media language’ refer to in the context of media studies?

A

Media language refers to the specific codes, conventions, and practices used in media texts to communicate meaning.

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2
Q

True or False: Online social participatory media allows users to actively engage and contribute content.

A

True

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3
Q

Fill in the blank: Media language includes elements such as ______, sound, and editing.

A

image

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4
Q

What is the primary purpose of media language?

A

The primary purpose of media language is to convey messages and meanings to the audience.

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5
Q

Which type of media is characterized by user-generated content?

A

Participatory media

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6
Q

Multiple Choice: Which of the following is NOT a component of media language? A) Camera angles B) Editing C) Audience demographics

A

C) Audience demographics

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7
Q

What role do conventions play in media language?

A

Conventions provide a set of expectations for how media texts should be constructed and understood.

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8
Q

True or False: Media language is static and does not evolve over time.

A

False

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9
Q

What is an example of a participatory media platform?

A

Social media platforms like Twitter or Instagram.

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10
Q

Fill in the blank: The use of ______ in media language can significantly influence audience perception.

A

symbolism

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11
Q

Short Answer: What is intertextuality in media language?

A

Intertextuality refers to the relationship between different media texts and how they reference or draw upon each other.

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12
Q

Multiple Choice: Which aspect of media language involves the arrangement of visual elements? A) Composition B) Tone C) Genre

A

A) Composition

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13
Q

True or False: Media language is only relevant to traditional media such as television and film.

A

False

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14
Q

What is the significance of audience interpretation in media language?

A

Audience interpretation shapes the meaning of media texts based on individual perspectives and cultural contexts.

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15
Q

Fill in the blank: The ______ of a media text can affect how its message is received.

A

format

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16
Q

Short Answer: Describe the term ‘media convergence’.

A

Media convergence refers to the merging of traditional and digital media platforms and practices.

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17
Q

Multiple Choice: Which of the following is a characteristic of participatory media? A) Passive consumption B) Active engagement C) Solely professional content

A

B) Active engagement

18
Q

What does ‘codes’ refer to in media language?

A

Codes are the signs and symbols used to convey meaning in media texts.

19
Q

True or False: Media language can influence social norms and values.

20
Q

Fill in the blank: The ______ of a media text includes its genre, style, and intended audience.

21
Q

Short Answer: What is the role of editing in media language?

A

Editing shapes the flow and structure of a narrative, influencing how a story is perceived.

22
Q

Multiple Choice: Which element of media language involves the use of color and lighting? A) Visual style B) Audio design C) Narrative structure

A

A) Visual style

23
Q

What is the impact of digital technology on media language?

A

Digital technology has expanded the possibilities for creating, sharing, and interacting with media texts.

24
Q

True or False: Media language is the same across all cultures.

25
Fill in the blank: The ______ of a media text can help convey its emotional tone.
sound design
26
Short Answer: How does social media influence media language?
Social media influences media language by enabling real-time feedback and interaction, shaping content and communication styles.
27
Multiple Choice: Which of the following best describes a 'viral' media text? A) One that is rarely viewed B) One that spreads rapidly online C) One that is only for niche audiences
B) One that spreads rapidly online
28
What are 'narrative structures' in media language?
Narrative structures refer to the way a story is organized and presented in a media text.
29
True or False: The use of humor in media language can enhance audience engagement.
True
30
Fill in the blank: ______ refers to the visual and auditory elements combined in media language.
Multimodality
31
Short Answer: Explain the concept of 'audience agency' in participatory media.
Audience agency refers to the ability of users to create, share, and influence media content actively.
32
Multiple Choice: Which of the following is a primary goal of participatory media? A) To limit audience input B) To encourage user collaboration C) To restrict content creation
B) To encourage user collaboration
33
What is the significance of 'framing' in media language?
Framing affects how issues are presented and interpreted by the audience.
34
True or False: Media language does not include the use of non-verbal communication.
False
35
Fill in the blank: The ______ of a media text can indicate its target demographic.
style
36
Short Answer: What role does feedback play in online participatory media?
Feedback allows for interaction between creators and audiences, shaping future content and engagement.
37
Multiple Choice: Which term describes the use of symbols to convey deeper meanings in media? A) Denotation B) Connotation C) Literal meaning
B) Connotation
38
What is 'audience segmentation' in media studies?
Audience segmentation is the process of dividing an audience into distinct groups based on shared characteristics.
39
True or False: The message of a media text can be altered by its presentation.
True
40
Fill in the blank: ______ in media language can include elements like pacing and transitions.
Editing techniques