Print News - audiences Flashcards
(43 cards)
True or False: Print news audiences are limited to physical newspapers.
False
What is the primary focus of Media Studies when analyzing print news?
The relationship between media texts and their audiences.
Fill in the blank: The __________ model suggests that audiences actively interpret media texts.
Reception
What is a key characteristic of niche audiences in print news?
They are targeted segments with specific interests.
Multiple Choice: Which of the following is a factor that can influence print news audiences? A) Age B) Gender C) Socioeconomic status D) All of the above
D) All of the above
What term describes the process of audience members interpreting media messages based on their own experiences?
Negotiated reading
True or False: Print news audiences are passive consumers of information.
False
What is meant by the term ‘demographics’ in media studies?
Statistical data relating to the population and particular groups within it.
Fill in the blank: The _________ theory posits that audiences can resist and challenge media messages.
Active audience
What is the significance of audience feedback in print news?
It helps media producers understand audience preferences and improve content.
Multiple Choice: Which audience type is most likely to seek out specific news topics? A) General audience B) Targeted audience C) Casual audience D) None of the above
B) Targeted audience
What role does social identity play in media consumption?
It influences how individuals relate to and interpret media texts.
True or False: Print news can only reach local audiences.
False
What is the purpose of audience segmentation in media studies?
To identify and cater to distinct audience groups based on specific characteristics.
Fill in the blank: The _________ effect suggests that media can shape audience perceptions of reality.
Cultivation
What does the term ‘gatekeeping’ refer to in print news?
The process by which information is filtered and selected for publication.
Multiple Choice: Which of the following is NOT a characteristic of print news audiences? A) Engaged B) Passive C) Diverse D) Specific interests
B) Passive
What is the impact of digital media on print news audiences?
It has led to changes in consumption patterns and audience expectations.
True or False: Audience preferences remain static over time.
False
What does the term ‘audience engagement’ mean in the context of print news?
The ways in which audiences interact with and respond to news content.
Fill in the blank: __________ refers to the idea that media can reinforce existing beliefs within audiences.
Confirmation bias
What is the significance of understanding audience needs in print news production?
It allows for the creation of relevant and appealing content.
Multiple Choice: Which group is most likely to consume print news regularly? A) Young adults B) Children C) Seniors D) All age groups equally
C) Seniors
What is a ‘media text’?
Any content produced by media, including articles, images, and advertisements.