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Strategic Marketing management
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AI Flashcards
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Strategic Marketing management
(10 decks)
Chapter 1: The nature of strategic marketing
Chapter 3: identifying market opportunities
Chapter 4: Developing market opportunities
Chapter 5: identifying and targeting attractive market segments
Chapter 8: Marketing strategies in Life Cycles
Chapter 9: The marketing plan
Chapter 10: implementation of marketing strategies
Chapter 12: Ethical and sustainable approaches to marketing
AI
Big data and marketing
