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Strategic Marketing management > Big data and marketing > Flashcards

Big data and marketing Flashcards

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Strategic Marketing management (10 decks)

Chapter 1: The nature of strategic marketing

Chapter 3: identifying market opportunities

Chapter 4: Developing market opportunities

Chapter 5: identifying and targeting attractive market segments

Chapter 8: Marketing strategies in Life Cycles

Chapter 9: The marketing plan

Chapter 10: implementation of marketing strategies

Chapter 12: Ethical and sustainable approaches to marketing

Big data and marketing

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