Approaches Flashcards
(103 cards)
What is the acronym to evaluate approaches and define each one?
DREAMS
Determinism vs Free Will- how much control we have over our behaviour according to this approach?
Reductionism vs Holism- is behaviour explained solely by simple basic units?
Evidence- which studies are there that support this approach?
Applications- Has the apprach lead to applications e.g. treatment? Alternative explanation/ apprach? Animal bias?
Methodology- which research methods are used by this approach?
Scientific methods- is the approach based on objective, empirical measures?
Define the term ‘science’.
Gaining knowledge through the use of objective (factual) invesitgation.
Outline Wilhem Wundt’s role in the development/emergence of psychology as a science.
- Wundt is known as the ‘Father of Psychology’.
- He set up the first psychology laboratory in Germany in 1879 and published one of the first books on psychology, helping to establish the subject as an independent branch of science.
- He used controlled environments to establish general theories about mental processes.
- He used the scientific method to study the structure of sensation and perception using introspection, arguing that human experiences should be analysed in term of its components e.g. sensations, emotions and reactions (our present experiences)
- His work and ideas were then later developed by cognitive psychologists who study our thought/mental processes.
AO3- What can Wundt be praised for because he used controlled experiences with standardised procedures to study thoughts, feelings and sensations?
P- Wundt can be praised for moving psychology away from its philosophical roots.
E- He used controlled environments with a standardised procedure to study thoughts, feelings and sensations,
E- such as using the same stimulus every time (ticking metronome) and giving the participants the same standardised instructions.
L- This therefore increases the ability to replicate the pieces of research and increases Psychology’s status and emergence as a science.
AO3- What is a limitation of Wundt’s research because introspection focusses on a participant’s subjective experience?
P- However, although the research was replicable it was not reliable.
E- This is because introspection focuses on a participant’s subjective experience and therefore findings varied greatly from person to person, making it difficult to establish consistent general principles of human behaviour.
E- Behaviourist psychologists such as Watson believed Psychology should only study behaviour that could be observed and measured scientifically.
L- As a result of this, the behaviourist approach was born which used more empirical and objective methods, such as carefully controlled lab experiments, to study human behaviour, increasing the scientific status of Psychologh as a subject.
What are the two types of learning approaches?
Behaviorist Approach
Social Learning Theory
What theories does the behaviourist approach propose?
Classical conditioning- Pavlov
Operant conditioning- Skinner
Give the assumptions about human behaviour for the behaviourist approach.
- Humans are born as a blank slate.
- All behaviour is learnt from the environment and therefore can be unlearnt.
- Our behaviour is all due to learning so free will is not possible.
What is the AO1 for the behaviourist approach?
- Behaviourists were only interested in studying behaviour that can be observed and measured.
- Watson rejected introspection claiming it was too subjective and not measurable. Therefore, behaviourists rely on lab experiments as these are a better way of maintaining control and objectively measuring behaviour.
- Behaviourists believe that animals can replace humans in research because they learn in the same way as humans.
Outline feature 1 of the behaviourist approach.
CLASSICAL CONDITIONING
1. Ivan Pavlov explained how behaviour is learnt through stimulus, response and association.
2. In this form of learning the NS is paired with a UCS that produces and UCR. If this pairing is repeated then the individual will learn to associate the NS with the UCR, therefore, the NS becomes a CS which creates a CR.
Outline the research around feature 1 of the behaviourist approach.
- In a controlled environment, Pavlov showed that dogs could be conditioned to salivate at the sound of a bell.
- UCS= food, UCR= salivation, NS= bell
- During the experiment, the dogs were presented with the food, and Pavlov rang a bell simultaneously. He repeated this association many times.
- The dogs learnt to associate the food (UCS) with the noise of the bell (NS). The bell became the CS which would cause the CR of salivation every time the dog heard it.
Outline feature 2 of the behaviourist approach.
OPERANT CONDITIONING
1. Skinner explained how behaviour is influenced by the consequences of our own actions. He focused on the importance of reinforcement in increasing behaviour and punishment in stopping the behaviour.
2. There are 2 types of reinforcement which increase the likelihood that the behaviour will be repeated, whereas punishment will reduce/stop the behaviour.
Outline positive reinforcement as part of feature 2 of the behaviourist approach.
Positive reinforcement is when a reward is given for a behaviour, this behaviour is encouraged/reinforced, so the behaviour is repeated to gain the same reward.
In Skinner’s research, a hungry rat was placed in Skinner’s box; every time the rat pressed the lever, the rat was rewarded with food. This behaviour was repeated as the rat was conditioned to press the lever through positive reinforcement to get the same positive outcome.
Outline negative reinforcement as a part of feature 2 of the behaviourist approach.
Negative reinforcement is performing a behaviour to remove/avoid an unpleasant consequence so the behaviour is repeated to avoid the unpleasant consequence again. In Skinner’s research, Skinner ran an electrical current across the floor which caused the rat discomfort. The rat would move around until it knocked the lever. The lever would stop the current; the rat would repeat this behaviour as it had earned by pressing the lever it would avoid the unpleasant consequence of pain.
Outline punishment as a part of feature 2 of the behaviourist approach.
Punishment is receiving an unpleasant consequence for behaviour, e.g. detention from a teacher for not bringing in homework.
AO3- Why may some argue that determinism could be a strength of the behaviourist approach because treatments can be developed?
P- However, some would argue the fact that determinism could be a strength of the behaviourist approach, if a cause for behaviour can be established then treatments can be developed, due to this, a strength of the behaviourist approach is that it has practical applications.
E- The principles of the theory, that behaviour is caused by classical conditioning has led to the treatment of systematic desensitisation.
E- This is effective in treating phobias by helping the individual to unlearn their maladaptive association to a phobic stimulus by gradually exposing them to their phobia whilst they apply relaxation techniques.
L- Therefore, the behaviourist explnanation of human behaviour is an important part of applied psychology as it helps to treat people in the real world.
AO3- What can the behaviourist approach of human behaviour be criticised for because the approach states that an individual is controlled by external factors?
P- The behaviourist explanation of human behaviour can be criticised for environmental determinism.
E- This is because the approach states that an individual is controlled by external factors such as learning through stimulus, response and association (classical conditioning) or being rewarded for a behaviour (operant conditioning) that inevitably cause behaviour.
E- e.g. giving a sticker to a child after they clean their room.
L- Therefore, it neglects the role of free will, and choice that individuals have; this could leave individuals feeling like they have no control over their behaviour. Limiting the behaviourist explanation of human behaviour.
AO3- However, what is a weakness of the behaviourist explanation of human behaviour because it uses animals to investigate human behaviour?
P- However, a weakness of the behaviourist explanation of human behaviour is that it is criticised for animal bias.
E- This is because it uses animals to investigate human behaviour for example; Pavlov used dogs to investigate classical conditioning and Skinner used rats to investigate operant conditioning.
E- This is potentially a problem because human behaviour may be more complex than animal behaviour as they have higher mental functioning.
L- Therefore, there are issues with generalising the findings of the research to human behaviour, casting doubt on the behaviourist explanation of human behaviour.
Who founded the social learning theory as a learning approach and what is an important fact to remember about the SLT?
Bandura
The SLT is an extension of the learning approach. The SLT is not a behaviourist approach.
Give the assumptions for the social learning theory.
Albert Bandura claimed that classical and operant conditioning could not explain all human behaviour and so he suggested the SLT.
- SLT suggests learning is through observing a model and imitating a model.
- It considers cognitive factors involved in learning behaviour (we have an element of free will as we can choose who (model) we identify with)
- That we learn behaviour directly (through bringing rewarded or punishing ourselves) and indirectly/vicariously (learning from seeing someone else rewarded or punished).
Outline feature 1, observational learning, of the social learning theory using keywords such as identification, imitation, vicarious reinforcement and modelling.
- Identification is where an individual (observer) associates (identifies) himself/herself with a role model due to similarity or status and wants to be like the role model. Therefore, a person is more likely to imitate the behaviours of these models.
- Imitation is the term used to describe when an individual observes a behaviour from a role model and copies it.
- Vicarious reinforcement is if a person sees a role model rewarded for a particular behaviour then it increases the chance that the observer will imitate the behaviour to receive the same reward. This is indirect reinforcement.
THIS LEADS TO… - Modelling where the individual will imitate the behaviour of the role model. From a role models view, they are precisely showing the observer a specific behaviour to be imitated.
Outline feature 2, the four mediational processes, of the social learning theory.
The four mediational processes occur between stimulus (observing) and response (imitating). Bandura states that observational learning involves these 4 cognitive processes:
- Attention- learning occurs when they attend to a model’s behaviour, e.g. children must observe what the model is doing or saying in order to reproduce the model’s behaviour. Our attention must be captured.
- Retention- To reproduce the modelled behaviour they must store the memory of this behaviour in LTM, allowing the behaviour to be remembered (retrieved). This is more likely if the information is easy to store, memorable, and especially if the behaviour is observed repeatedly.
- Reproduction- Individuals must have the skills and capabilities to be confident that they could reproduce the model’s behaviour, again this is more likely if the behaviour is easy to replicate. The behaviour is also more likely to be repeated if it is simple.
- Motivation/reinforcements- an individual may be motivated to imitate the behaviour because they have seen someone else rewarded for the behaviour (indirect/vicarious reinforcement) or because they identify with the model (similarity).
AO3- What did Bandura find from research he conducted on Bobo Dolls?
P- Bandura conducted research to support the SLT in psychology.
E- Bandura found that when children observed a model acting aggressively towards a Bobo Doll, they were more likely to imitate the aggressive behaviour.
E- Whereas, 70% of the children who observed a non-aggressive model or no model showed zero ratings of aggression.
L- Therefore, evidencing how observation of behaviour can lead to imitative learning and the importance of a role model as the SLT suggests.
AO3- What is a strength of the SLT because the principles of the theory can be used by the government to control how the media portray certain behaviours.
P- A strength of SLT explanation of human behaviour is that it has practical applications.
E- This is because the principles of the theory, that behaviour is caused by observing and imitating a model, which has been used by the government to control how the media portrays certain behaviours
E- e.g. restricted the advertisement of cigarettes and alcohol in order to reduce this negative behaviour.
L- Therefore, the SLT explanation of human behaviour is an important part of applied psychology as it helps to promote positive behaviours in the real world.