Attitude Flashcards
Attitude
Unstable beliefs/ feelings/ actions towards an attitude object
Memory method for formation of attitude
SPERMS
S
Socialisation- friends playing sport may influence you to play sport
PE
Past experiences- negative experience in a PE lesson may discourage from playing sport
R
Religious beliefs- against Muslims religion for women to show skin in public places
M
Media- newspaper article on benefits of exercise could lead to positive attitude
S (2)
Significant others/ role models- parents who take part in physical activity could encourage children to do so
2 ways of attitude change
Cognitive dissonance
Persuasive communication
Cognitive dissonance WHAT?
The process of creating disharmony between the components of attitude
Change 2 or more comments of attitude
Cognitive dissonance HOW?
Change the cognitive component- running prevents CHD
Change the affective component- start to enjoy running
Change the behavioural component- I now go running 3 times a week
Causes drive to remove disharmony and regain consonance
Persuasive communication WHO?
A significant other/ role model persuading a player to go training
Persuasive communication WHAT?
Provide a relevant message
Persuasive communication WHO?
To a recipient who must have a desire to change attitude
Components of attitude memory method
CAB
What does CAB stand for?
Cognitive- beliefs towards an attitude object
Affective- feelings/ emotions towards an attitude object
Behavioural- actions towards an attitude object
