Attitude

Question 1

Attitude definition

Answer 1

Predisposition to act in a particular way towards something or someone in a person’s environment.

Question 2

What is attitude?

Answer 2

Behaviour / feeling / belief towards an attitude object

Question 3

Triadic model of attitude

Answer 3

Cognitive: Beliefs and ideas.
Behavioural: Behaviours and actions.
Affective: Emotions and feelings.

Question 4

3 factors affecting attitude formation

Answer 4

Previous experiences.
Trauma.
Religious background.
Culture.
Peer influence.
School experience.
Parents.
Vicarious experiences.

Question 5

What is the Cognitive Dissonance Theory?

Answer 5

When peoples’ behaviour and beliefs do not complement each other’s behaviour and beliefs.

Question 6

What does the Cognitive Dissonance Theory lead to?

Answer 6

Positive: more enjoyment, more participation, more teamwork.

Negative: arguments, disagreements, upset, lack of teamwork.

Question 7

Who should persuasive communication come from?

Answer 7

A role model or somebody with high status.

Question 8

Key part of persuasive communication.

Answer 8

RELEVANT and CLEAR message.