Attitude and Behavior Change

Question 1

A person’s behaviors, cognition, and environment all interact and determine each other

Answer 1

Reciprocal determinism

Question 2

Views behaviors as being influenced by people’s traits/cognitions and their social context

Answer 2

Social-cognitive theory

Question 3

How did Bandura see Bbhavior, cognition, environment?

Answer 3

They are interrelated.

Example: Joe is interested in medicine (cognition), so joins a premed club (environment), and then becomes premed (behavior)

Question 4

Describes how people evaluate information.

Answer 4

elaboration likelihood model

Question 5

In the elaboration likelihood model, ee first choose either the central route (more deeply processed) or peripheral route (more superficial) then progress through which 3 stages?

Answer 5

Question 6

Person’s ability to carry out their intention to perform a certain behavior

Answer 6

Perceived behavior control

Question 7

Internal vs external locus of control

Answer 7

Internal locus: individual controls the outcome

External locus: outside forces ultimately determine the outcome

Question 8

Repeated experience of having no control or general exposure to negative stimuli leads to a downward spiral where one takes less and less control
May result in mental illness like depression

Answer 8

Learned helplessness

Question 9

The idea that too many choices can have a negative impact
Many choices may result in information overload or decision paralysis

Answer 9

Tyranny of choices

Question 10

a method of bringing about a change in attitude or behavior

Answer 10

Persuasion is a method of bringing about a change in attitude or behavior
The elaboration likelihood model describes how people evaluate information, leading to an attitude change
Three main characteristics determine whether we are persuaded by a message

Question 11

Characteristic of persuasion.

The message itself, including its internal logic, vocabulary, etc.
Example: Content of a speech

Answer 11

Message characteristics

Question 12

Characteristic of persuasion.

The background and characteristics of the speaker
Example: Credentials of the person delivering the speech

Answer 12

Source characteristics

Question 13

Characteristic of persuasion.

Characteristics of the listener, such as mood, background education
Example: Core beliefs of the person listening to the speech

Answer 13

Target characteristics

Question 14

Ability to control our impulses and delay gratification

Answer 14

self control

Question 15

When a desire conflicts with core values or long term goals

Answer 15

temptation

Question 16

The idea that self-control requires use of limited mental energy

Answer 16

Ego depletion

When mental energy is exhausted, one is in a state of “ego depletion” and has low self-control