Attitudes

Question 1

What is an attitude?

Answer 1

• A general and enduring positive or negative feeling about some person, object or issue

Question 2

Do attitudes influence behaviour?

Answer 2

Assumption that attitudes underpin/influence actual behaviour

Question 3

What is the theory of reasoned action?

Answer 3

attitude toward the behaviour, subjective norm

Question 4

What are the theory of planned behaviour indirect beliefs?

Answer 4

• Behavioural beliefs (underpin attitudes) advantages and disadvantages
• normative beliefs (underpin subjective norm) approve and disapprove
• control beliefs (underpin PBC) perceived barriers and perceived facilitators

Question 5

What are salient beliefs?

Answer 5

-Salient beliefs underpinning a behaviour are the major determinants of that behaviour

Question 6

What is the meta-analytical support for the TPB?

Answer 6

Armitage & connor (2001)
- 185 studies which applied TPB
- range of social and health related behaviours including alcohol use, blood donation etc.

Question 7

What are the key findings of Armitage & Connor?

Answer 7

• TPB accounted for 27% and 39% of the variance in behaviour and intention.

Question 8

what is the intention-behaviour gap?

Answer 8

-Gollwitzer (1999) - implementation intentions as an important contribution to the field

Question 9

what are implementation intentions?

Answer 9

• increasing the translation of intentions into behaviour

Question 10

What is the BSE study (Orbell et al 1997)?

Answer 10

• aims to increase likelihood that women conduct breast self examinations
• 64% of participants reported conducting BSE a month later compared to 14% in control group.

Question 11

what are the extensions of the TPB?

Answer 11

• extensions of the TPB to increase overall variance explained
• extensions of effective influences and other normative influences

Question 12

what are the cognitive models of persuasion?

Answer 12

• elaboration likelihood model (petty & cacioppo 1986)
• dual-pathways models of persuasion

Question 13

what are the two pathways to persuasion?

Answer 13

• if people are highly motivated and able to process a persuasive message, they will engage in deeper processing and likely to be more heavily influenced
• if people are not highly motivated or able to process a message they may be more influenced by simple cues in the message

Question 14

what variables did personal relevance and persuasion manipulate?

Answer 14

researchers manipulated 3 variables:
- personal relevance, message argument strength, source credibility

Question 15

Define a case study designing and evaluating an antispeeding advertising campaign for an organisational context?

Answer 15

• most commonly cited positive outcome was increased awareness of speeding, driving and safety.