Consumer Behaviour Flashcards
(10 cards)
What is consumer Psychology?
Area of psychology focused on how consumers acquire, consume and dispose of goods
What are the areas of growth?
Online shopping, app and gaming consumption, child’s influence on family consumption
What is motivation?
Biological, emotional, social, and cognitive forces that compels an individual
Describe the term “needs”
Needs are human requirements can be physiological or acquired in response to culture or environment
What are the wants and goal objects?
Needs - requirements
Wants (goals) - specific preferences for the sought after results of motivated behaviour
What is personality + consumer behaviour?
Consumers seek brands that are consistent with their personality due to their desire for congruence.
What are attitudes?
Attitudes are learnt and have a motivational impact.
What is the effect of the price of free?
companies tend to use zero price to attract more users and build reliance on the product.
What is Disposing?
- Schemes to encourage responsible disposal
What this the theory of planned behaviour?
Behavioural beliefs, Normative beliefs, control beliefs
