Flashcards in Attitudes Deck (10):
Three parts of attitudes?
origin of attitude?
-recognition heuristic: more likely to believe something we've heard many times
do attitudes always predict behaviour?
No - eg. LaPiere Chinese restaurant visitors
when do attitudes commonly predict behaviour
when the attitude is accesible (comes to mind easily) or person is a low self monitor (actions = thoughts)
describe dual processing model routes
• Central route: focus on merits of arguments, process arguments deeply
• Peripheral route: focus on snap judgements, process arguments shallowly
define: cognitive dissonance theory
rationalising inconsistencies (dissonance) between attitudes and beliefs to reduce psychological discomfort
describe $1 and $20 experiment (Festinger, 1950)
Participants paid $1 or $20 to do the same simple task; then asked to go outside, told other “participants” whether the task was interesting or not
$1 people said it was more interesting due to cognitive dissonance of not getting much money
strategies for reducing dissonance?
Changing attitudes to make them consistent
Forming a new attitude which reconciles the inconsistent attitudes
Get new information that outweighs the dissonant beliefs
Reduce the importance of cognitions
describe self perception theory (Bem, 1967)
when people are unsure about their feelings and motivations, they will use their own behaviour to infer what they feel
Eg. If we help people (behaviour), we might start liking them (inferred feelings)