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Flashcards in Attitudes Deck (10):

Three parts of attitudes?

affective (emotion)
behavioural (action)
cognitive (thought)


origin of attitude?

-some genetic
-social learning
-recognition heuristic: more likely to believe something we've heard many times


do attitudes always predict behaviour?

No - eg. LaPiere Chinese restaurant visitors


when do attitudes commonly predict behaviour

when the attitude is accesible (comes to mind easily) or person is a low self monitor (actions = thoughts)


describe dual processing model routes

• Central route: focus on merits of arguments, process arguments deeply
• Peripheral route: focus on snap judgements, process arguments shallowly


define: cognitive dissonance theory

rationalising inconsistencies (dissonance) between attitudes and beliefs to reduce psychological discomfort


describe $1 and $20 experiment (Festinger, 1950)

 Participants paid $1 or $20 to do the same simple task; then asked to go outside, told other “participants” whether the task was interesting or not
 $1 people said it was more interesting due to cognitive dissonance of not getting much money


strategies for reducing dissonance?

 Changing attitudes to make them consistent
 Forming a new attitude which reconciles the inconsistent attitudes
 Get new information that outweighs the dissonant beliefs
 Reduce the importance of cognitions


describe self perception theory (Bem, 1967)

when people are unsure about their feelings and motivations, they will use their own behaviour to infer what they feel

Eg. If we help people (behaviour), we might start liking them (inferred feelings)


describe impression management theory

we don't really change our attitudes in cognitive dissonance theories; we only tell the experimenters we have.