Audience Flashcards
1
Q
Give 2 ways in which technology has impacted audience consumption
A
Downloads from marketplaces e.g Steam
Technological Convergence
2
Q
Explain the 2 step flow audience theory
A
Mass Media –> Opinion Leader –> Individuals
3
Q
What is a niche audience?
A
A small audience with a unique interest.
4
Q
Why are audiences crucial to media industries?
A
Because without audiences they would not exist.
