Terminology Flashcards
1
Q
Millenials
A
Born after 1980, free-spending, tech-savvy, optimistic, serious, short attention spans
2
Q
Synergy
A
Combinations of media types
3
Q
Cross Merchandising
A
One medium promoting the products or services of another having the same owner
4
Q
Monopoly
A
One company dominated the market
5
Q
Oligarchy
A
A market controlled or dominated by a few companies
6
Q
Vertical Integration
A
ONE company owning different parts of the SAME industry so they both distribute and produce
7
Q
Horizontal Integration
A
ONE company owning different kinds of businesses (newspaper buys radio and magazine)
8
Q
Combined Integration
A
The company grows both horizontally and vertically
