Institution Flashcards
1
Q
What is synergy?
A
Different elements of a company working together to promote related products.
2
Q
What is concentration by media ownership?
A
Increasingly smaller number of companies own most media outlets.
3
Q
What is a subsidiary?
A
Smaller companies owned by a large parent company.
4
Q
What is horizontal integration?
A
When a media company owns several businesses in the same sector of the industry.
5
Q
What is vertical integration?
A
When a single company controls both the production and a supply of a product.
