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Women's Realm > Audience Categorisation > Flashcards

Audience Categorisation Flashcards

(7 cards)

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1
Q

Intended age?

A

25-40

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2
Q

Targeted gender?

A

Female heteronormative (not men because of strict gender norms keeping them away from women’s interests)

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3
Q

Targeted socio-economic?

A

BC1C2D

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4
Q

Targeted psychographic?

A

Mainstreamers, aspirers

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5
Q

Targeted profession?

A

Housewife

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6
Q

Targeted geodemographic?

A

UK

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7
Q

Niche or mass?

A

Mass

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Women's Realm (6 decks)

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