Editors Letter Flashcards
(11 cards)
What does the editor’s letter set out?
The purpose of the magazine.
What does ‘First and Foremost’ create?
An imperative mode of address where the editor sets out the agenda for the reader.
What does the cartoon Cupid do?
It infantilizes the reader and romanticises heteronormative relationships.Ho
How does the editor draw a line connecting the reader to historic behaviour?
By speaking about their grandparents. This is ideological violence.
What does ‘Grandparents’ aim to do?
It is a conditioning tactic aimed at making audiences repeat hegemonic heteronormative ideologies.
What language is female coded?
‘Delicate concoctions of lace and paper, containing tender messages hidden among little posies of flowers’
What type of layout is the column of contents?
Semantic
How many main components are there to the woman’s ‘realm’
5
How is the positioning of the column of contents semantic?
Them being in a column presents a clear boundary that defines the limit of what women’s identities could revolve around.
What feeling does the editor’s letter aim to make audiences feel?
Nostalgic. It is aiming to create happy memories for the reader.
What is the boiled egg reference an anecdote for?
That women should be thinking about marriage.
