Representation Flashcards
(22 cards)
How is the woman represented on the front cover?
Modest, innocent. No flesh apart from her face.
What clothes is the woman on the front cover wearing?
Fashionable and trendy clothes for the 1960s.
What does the modest representation of the women on the front cover show?
It shows the way women were often seen as domestic wives and mothers.
What is on the front cover that communicates messages about women being mothers?
Advertising childrens raincoats
What was happening in 1960s for gender?
Sexual liberation. New equality laws, second wave of feminism, intro to contraceptive pill.
What did the media start to do in the 1960s to women?
Sexualise women, with women often being seen in more revealing clothing, in suggestive poses.
Why can womens realms representation be seen as old fashioned?
It doesn’t reflect to increasing sexualisation of women that was happening in the 60s. The contents also dont discuss bodies.
What does the hand cream advert represent? (Atrixo)
Women wanting to have perfect marriage. ‘A wife keeps everything clean and spotless’. Wedding rings are shown on the hands.
What does the Atrixo hand cream advert suggest about women?
It suggest that women should be kept within the domestic sphere and should be concerned with love and marriage. Not sex
In the sunday cook article how are women represented?
We see her cooking for the family. Men are sat at ends of tables (power). She isn’t sexualised. The article gives her instructions on what to make for the family (domestic).
What is the only page showing sexual revolution?
In the sultanas advert shows a woman in a swim suit.
How does the ‘may i help you’ queries from the teenagers show?
They are asking about sex showing young women were sexualy naiive and inexperienced at the time.
How does the response to the quiery about sex from teenagers make womens realm seem more modern?
The response is open and non judgemental and this can represent some women as being more liberal and open minded.
What are the overall representations of women?
Predominantly domestic. Non sexualised. Old-fashioned even for 1960s.
How are men represented in the sunday cook?
Man is sat at the head of the table, young boy is being sat at the other end suggesting he even has more power than the wife. They are seen as partrichal.
How are men sometimes represented in the magazine?
Silly
How are men represented as silly in the contents page?
They write about boys speaking to their teacher and making silly immature comments about kissing her.
What does the reference to animals skin in the valentines day article imply?
Men are like prey, needing to be caught by women. The simile of the rhinoceros makes men seem less intelligent.
In the Atrixo article how are men represented?
They are wearing a jacket, cufflinks and shirt (suggesting he goes to work.) The ad reflects the stereotype of men doing the more practical, laborious jobs
What way does the short story ‘Game of Hazard’ represent gender?
In a binary, stereotypical way.
How are women represented in the ‘Game of Hazard’ article?
Delicate, vulnerable and domestic. Binary opposition to the men.
How are men represented in the ‘Game of Hazard’ article?
Brave, soldiers. Binary opposition to the women.
