Industry Flashcards
(16 cards)
Who made womens realm?
IPC
They had multiple women’s magazines. What were two called?
Woman, Woman’s Weekly
It was a post war period. How is this relevant?
Magazines were very popular. People enjoyed getting advice about what to buy or do to improve their lives.
How did IPC take advantage of it being the post war period?
By making a range of similar weekly women’s magazine that were very successful.
Why did IPC create Women’s Realm?
They had the magazine woman that was selling 3 million copies a week, so they made another similar one to make more profit (curran and seaton/hesmondhalgh)
How were IPC vertically intergrated?
They purchased printing press company called Odhams. This meant they had a large capacity for printing.
What did they used their extra capacity at Odhams to do?
To print Womens Realm.
How long was womens realm popular for?
Decades
In what years did women’s realm start to decline in circulation?
1995-2000
Why did it start to decline?
Women had more power, they were no longer getting married or having children at such a young age.
What year did they shut down Womens Realm
2001
What did they do when they shut down Womens Realm?
They merged it with Womans Weekly.
How did they attempt to tackle declining sales for Womens Realm?
They changed the design, aesthetic many times
How did they attempt to bring audiences to the new merged Womans Weekly?
They put coupons for readers to use on the other magazines.
Who bought out IPC in 1970?
Reed Elsevier ( a large company )
Who bought Reed Elsevier in 1998?
Cinven and they renamed it IPC Media
