Business buzzwords

Question 1

advertainment

Answer 1

advertising that doubles as entertainment

Question 2

across it

Answer 2

to understand something after looking at it for a while

Question 3

ballpark figure

Answer 3

An approximation is anything that is similar but not exactly equal to something else. Jump to search

Very similar to a back-of-the-envelope calculation, which is a rough calculation, typically jotted down on any available scrap of paper such as an envelope

Question 4

bandwidth

Answer 4

Geeky, pretentious shorthand for available manpower

Question 5

big data

Answer 5

Massive collection of structured and unstructured data that is often difficult to process through traditional means.
Data collected from mobile, web browsing, voice data etc.

Question 6

Bleeding edge

Answer 6

A step beyond “cutting edge”, typically refers to technology that is so new that it is unproven.

Also means being ahead of the current trends

Question 7

Brick and mortar (bricks and mortar or B&M)

Answer 7

Refers to a physical presence of an organization or business in a building or other structure.

Often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations.

Question 8

Blue sky thinking

Answer 8

Overused idiom from yesteryear that continues to gain traction.
It refers to ideas without allowing reality or current thinking to cloud your thoughts

Question 9

business angel

Answer 9

affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity

Question 10

cash cow

Answer 10

a product or a business unit that generates unusually high profit margins: so high that it is responsible for a large amount of a company’s operating profit

Question 11

catch up

Answer 11

Aka “check in,” and “touch base”
To have a conversation about something.

Question 12

clickbait

Answer 12

Headlines crafted for the purpose of driving clicks.
Captures an audience by providing mystery, but the content is typically subpar.

Question 13

contextual marketing

Answer 13

This type of marketing is aware of its surroundings and placement within a larger form of content.

Question 14

core competency

Answer 14

what a company or person does best

Question 15

corporate synergy

Answer 15

coordinating and collaborating effectively within an enterprise

Question 16

deck

Answer 16

refers to a power-point presentation as in a “deck of cards”

Question 17

deep dive

Answer 17

otherwise known as brainstorming

Question 18

deliverable

Answer 18

an output of work that is completed. E.g., a brochure, ad, computer code or a document.

Question 19

disruptor/disruption

Answer 19

Something that “rocks the boat,” a game changer, a unique product or service whose innovation throws the status quo off kilter

Question 20

dog and pony show

Answer 20

highly promoted, often over-staged performance, presentation, or event designed to sway or convince opinion for commercial (and political) ends

typically used in a pejorative sense to connote disdain, jocular lack of appreciation, or distrust of the message being presented or the efforts undertaken to present it

Question 21

drink the kool-aid

Answer 21

Trusting in things offered by authority figures

Question 22

eat the frog

Answer 22

to finish a job you’ve been putting off because it’s annoying and/or frustrating

Question 23

freemium

Answer 23

Strategy where the “basic” version of a product is offered free of charge. Extra functionality requires an upgrade to a premium version

Question 24

Gamification

Answer 24

process of integrating game-related elements into a service or software to encourage users to complete desired actions

e.g. progress bar when creating a profile through an online service

Question 25

Gen X

Answer 25

demographic cohort following the baby boomers and preceding the Millennials

Question 26

Gen Y / Millennials

Answer 26

generational demographic cohort following Generation X and preceding Generation Z

Question 27

Gen Z

Answer 27

demographic cohort after the Millennials

Question 28

hyperlocal

Answer 28

this search uses GPS data to geographically target audiences and provide location-based advertising ___SEO (Search Engine Optimization) is optimizing your online content to reflect your location using street address, neighborhood information, proximity to local landmarks even longitude and latitude to pinpoint searchers to your physical location

Question 29

growth hacking

Answer 29

bootstrap marketing strategies utilized by businesses with small budgets, startups, and new businesses Consists of free marketing methods like blogging, social media, SEO and content marketing

Question 30

incentivize

Answer 30

To get someone to buy what you're selling, you need to offer incentives Can also mean motivating a person to get something done.

Question 31

ITL

Answer 31

Executive speak for firing staff — “Invited to Leave.”

Question 32

Jacking

Answer 32

the process of commandeering content for your own marketing purposes

Question 33

KPI

Answer 33

Key performance indicators or data used to measure performance

Question 34

Low hanging fruit

Answer 34

An obvious, easily attainable win you have to grab

Question 35

move the needle

Answer 35

Used in sales and marketing when effort is required to make a noticeable difference

Question 36

outside the box

Answer 36

Thinking or approaching a task in a different way than it is normally approached

Question 37

finding your customers' pain points

Answer 37

creative way of saying “we want to understand and solve our client's problems.”

Question 38

ping

Answer 38

to send a message

Question 39

push back

Answer 39

When you don't get your way, sometimes with a reason

Question 40

razor-razorblade model

Answer 40

business tactic involving the sale of dependent goods for different prices - one good is sold at a discount, while the second dependent good is sold at a considerably higher price

Question 41

Red tape

Answer 41

excessive rules, procedures, and regulations that make it difficult to accomplish something usually used to talk about government requirements that create difficult, time-consuming barriers for people and businesses

Question 42

retargeting

Answer 42

practice of showing users ads for a product or service they were viewing earlier but failed to purchase

Question 43

R.O.I

Answer 43

Return on Investment

Question 44

Runway

Answer 44

Typical in the tech industry = how long a company can last before running out of money

Question 45

run it up the flagpole / do a smell test

Answer 45

to test out an idea to determine its popularity

Question 46

snackable content

Answer 46

used to delineate an attempt to draw people in with bite-sized bits of text, video or anything that bolsters a brand's visibility

Question 47

swim lanes

Answer 47

a column or row in a flowchart, each devoted to one unit or process within the business, could also refer to someone’s specialty or responsibility

Question 48

SWOT analysis / SWOT Matrix

Answer 48

structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture

Question 49

thought shower

Answer 49

Refers to old-school brainstorming

Question 50

transformative change

Answer 50

dramatic or delightful change (both pos and neg connotations)

Question 51

UGC = User Generated Content

Answer 51

brands are increasingly becoming more focused on incorporating this into their promotions. When brands showcase their customers’ fan art and testimonials, it builds a positive relationship and shows users that companies care. Or at least they’re making the effort to pretend to care.

Question 52

U.S.P = Unique Selling Proposition

Answer 52

Term used to refer to any aspect of an object that differentiates it from similar objects

Question 53

Vanillacide

Answer 53

it refers to the scenario of new and creative proposals undergoing a series of changes in order to make them generally acceptable to people, but in the process becoming so 'watered down' that they lose their original individuality and appeal

Question 54

wheelhouse

Answer 54

a person's specialty

Question 55

YMMV = Your Mileage May Vary

Answer 55

Basically meaning, “Hey, we got damn lucky with this one. You can try to replicate our success, but don’t bet on it.”