Business growth Flashcards
(64 cards)
why is profit maximisation the objective for firms
๐ฐ 1. Retained profits for investment
Firms that maximise profits generate greater retained profits
โ which can be reinvested into the business (e.g. R&D, automation)
โ leading to higher productivity and innovation
โ allowing the firm to stay competitive and grow in the long run.
๐ 2. Shareholder satisfaction and share price growth
Profit maximisation increases returns for shareholders
โ this boosts shareholder confidence and demand for shares
โ pushing up the firmโs share price
โ making it easier to raise finance in the future through equity.
๐งฒ 3. Market dominance and pricing power
Higher profits allow firms to expand and gain market share
โ economies of scale can be achieved (e.g. lower average costs)
โ enabling them to undercut rivals or set higher prices
โ increasing market power and further boosting profits.
๐ก๏ธ 4. Survival and resilience
Firms that maximise profits build up financial reserves
โ providing a buffer during economic downturns or external shocks
โ helping the business survive in competitive or uncertain markets
โ reducing the risk of bankruptcy or closure.
๐ 5. Rewarding entrepreneurship and attracting talent
Profit maximisation incentivises entrepreneurs to take risks
โ as higher profits mean higher potential returns
โ and also allows the firm to offer attractive salaries or bonuses
โ attracting and retaining skilled labour and top executives.
who are shareholders
owners of a company
when does profit maximisation occur
when MARGINAL COSTS = MARGINAL REVENUE
why does profit maximisation occur at MC = MR
- any point to the right means that costs are higher than revenue, reducing profit
- any point to the left is bringing in profit, but not the maximum amount, as any extra unit would generate more profit
why might businesses choose not to profit maximise
๐ฐ Satisficing
Firms may aim to satisfy basic profit targets rather than maximization
โก๏ธ This helps avoid the pressure and risk associated with constant profit maximization
โก๏ธ Managers may prioritize job security and stability over maximizing profits
โก๏ธ The business may aim for a reasonable profit level to ensure long-term sustainability and reduce stress
๐งโ๐คโ๐ง Social or Ethical Goals
Businesses may prioritize social and ethical objectives over profits
โก๏ธ This includes practices like fair wages, reducing environmental impact, or supporting local communities
โก๏ธ Profit maximization may be seen as incompatible with social responsibility
โก๏ธ Businesses may forgo some profit in favor of improving their reputation and fulfilling corporate social responsibility (CSR)
๐๏ธ Market Share or Growth Focus
Firms may prioritize increasing market share over short-term profits
โก๏ธ Investing in expansion and building customer base may lead to lower profits in the short term
โก๏ธ The firm may be willing to accept lower margins now to become a dominant player in the long term
โก๏ธ This strategy may help the firm gain economies of scale and better negotiate power in the future
๐ค Stakeholder Interests
Businesses may consider stakeholder needs (employees, customers, suppliers) over shareholder profits
โก๏ธ Maintaining employee welfare (higher wages, better working conditions) may reduce profit margins
โก๏ธ Firms may offer lower prices or higher-quality products to benefit customers, even at the expense of profits
โก๏ธ By addressing stakeholder interests, businesses aim to maintain positive relationships and long-term loyalty
๐ก๏ธ Risk Aversion
Firms may avoid strategies that focus heavily on profit maximization due to risk concerns
โก๏ธ Profit-maximizing actions may involve taking large financial risks or pursuing aggressive expansion
โก๏ธ The firm may choose a more conservative approach to reduce the possibility of significant losses or business failure
โก๏ธ Risk-averse businesses prioritize steady growth and long-term sustainability over short-term profits
๐ Revenue Maximization
Some businesses prioritize revenue maximization instead of pure profit maximization
โก๏ธ The firm may focus on increasing sales volume to maximize total revenue, even if it means lower profit margins
โก๏ธ This can be an effective strategy for businesses that want to build customer loyalty and increase market penetration
โก๏ธ Lower prices may drive higher sales, which boosts revenue even if profits are sacrificed temporarily
๐ผ Managerial Objectives
Managers may have different objectives than profit maximization
โก๏ธ Managers may pursue growth, increased market power, or higher salaries and bonuses rather than focusing solely on profit
โก๏ธ Firms may aim for job security, prestige, or long-term stability for managers and employees
โก๏ธ Managers may also prefer to avoid the pressure of maximizing profits if it leads to job loss or business instability
what is profit satisficing
making just enough profit to keep shareholders happy
what is a stakeholder
any person who has an interest in how the business is running
examples of stakeholders
- shareholders
- managers
- consumers
- workers
- govt
environmental groups
which of the stakeholders may be negatively affected because of profit maximisation
consumers - raising prices to increase revenue can lead to consumers paying more for goods and services
- To reduce costs, firms may cut corners on product quality, leading to inferior goods for consumers
- workers/trade unions - Firms may keep wages low to minimize costs and maximize profits, which can hurt workersโ earnings.
- might reduce staff or automate jobs to cut labor costs, leading to layoffs or increased job insecurity.
- To reduce expenses, firms might cut spending on employee benefits, safety, or training, leading to poor working conditions
government - Profit maximization can lead to wage disparities and wealth concentration, increasing income inequality
environmental groups - Profit-maximizing firms may cut corners on environmental protection measures, leading to higher pollution and resource depletion.
why is it bad to harm certain stakeholders
- Consumers: Harmed consumers may lose trust in the firm, leading to decreased sales and brand loyalty.
- Workers/Trade Unions: Unhappy workers can lead to lower productivity, strikes, or high turnover, affecting business operations.
- Governments: Poor relations with governments can result in stricter regulations or penalties, increasing costs for the firm.
- Environmental Groups: Negative environmental impacts can damage the firmโs reputation, leading to boycotts or costly legal actions.
why might companies want to maximise revenue
- To gain market share
โ Maximising revenue often involves lowering prices
โ This can attract more customers from competitors
โ The firmโs market share increases
โ Greater market share can lead to pricing power in the long term - To benefit from economies of scale
โ Higher revenue means higher output levels
โ This allows the firm to spread fixed costs over more units
โ Unit costs fall, increasing profitability over time
โ It becomes harder for smaller firms to compete - To satisfy stakeholder objectives
โ Some firms prioritise revenue to meet growth targets set by shareholders
โ Higher revenue growth may attract more investment
โ This improves access to finance for future expansion
โ The business becomes more financially stable and scalable - To weaken or eliminate rivals
โ Revenue maximisation strategies like predatory pricing can drive competitors out
โ This reduces competition in the market
โ The firm may later raise prices once rivals have exited
โ This leads to long-term profit maximisation
what is predatory pricing
Occurs when a firm sets its prices below cost of production (often below variable cost) in the short run to eliminate competitors from the market. Once rivals exit or are significantly weakened, the firm increases prices to recoup losses and establish dominance, often leading to reduced competition and potentially higher consumer prices in the long run.
- Amazon has been accused of predatory pricing in the e-book market. It allegedly sold e-books at a loss to undercut competitors like Barnes & Noble and smaller independent bookstores. By offering these lower prices, Amazon attracted a significant share of the market, weakening its competitors who could not match its prices due to lower economies of scale
when does revenue maximisation occur
when MR = 0
when is there sales maximisation
when AC = AR
why might firms want to maximise sales
๐ 1. Increase Market Share
Maximizing sales allows firms to capture a larger portion of the market โ
A higher market share can lead to economies of scale, reducing costs per unit of production โ
As the firm becomes more established, it can gain customer loyalty and brand recognition โ
A larger market presence helps protect the firm from competitors and price pressures.
๐ฐ 2. Boost Profits in the Long Run
In the short term, focusing on maximizing sales can drive higher revenue โ
Even if profits are lower initially due to lower prices or increased advertising costs, increased sales volume can lead to greater profitability over time โ
A firm with a high sales volume can negotiate better terms with suppliers, reducing costs โ
Long-term success can also result from network effects, where more sales attract more customers, reinforcing the cycle.
๐ 3. Competitive Advantage
By focusing on maximizing sales, firms may outperform their competitors โ
Strong sales figures can create a barrier to entry for potential competitors, who might struggle to capture the same level of demand โ
A strong sales performance can help the firm create brand dominance and customer loyalty โ
This makes it difficult for new firms to challenge the firmโs position in the market.
๐ข 4. Meet Stakeholder Expectations
Maximizing sales can improve the firmโs standing with investors, as it signals growth potential โ
Investors often view high sales growth as an indicator of business success and future profitability โ
Maximizing sales can also help meet the expectations of employees and management, who may be incentivized by sales-based targets โ
Maintaining high sales levels can help ensure continued job security and long-term business stability.
other objectives of firms
- Survival;
- In highly competitive or volatile markets, firms may prioritize survival over profit to endure fluctuations and avoid bankruptcy.- Firms may adopt a survival strategy during challenging economic conditions to navigate short-term obstacles, aiming for sustainable practices that ensure their future success.
- societal interest
- Firms may aim to maximize societal interests to enhance their reputation and brand loyalty, attracting consumers who value ethical practices.
- firms can foster long-term sustainability,
- Focusing on societal interests helps build positive relationships with stakeholders, including customers, employees, and regulators, which can lead to increased support and reduced conflict.
when are societal interests maxed
when P = MC
why might a firm choose to maximise corporate social responsibility
- By maximizing corporate social responsibility (CSR), firms improve their public image, attracting customers who prefer to support socially responsible companies.
- Focusing on CSR helps firms anticipate and mitigate risks related to regulatory changes and public backlash, leading to greater long-term stability.
- Firms that prioritize CSR can enhance employee morale and retention, as workers are often more motivated to contribute to an organization that aligns with their values and promotes social good
what is profit
total revenue - total costs
what are included in total costs
- physical / explicit costs (fixed and variable costs)
- implicit costs such as opportunity cost
difference between how economists view profits and how accountants view them
- economists consider both implicit and explicit costs
- accountants only consider explicit costs
what is normal profit
the minimum level of profit required to keep factors of production in their current use
what does subnormal / loss mean
when economic profit is lower than normal profit, when the profit being made is not enough to cover the opportunity cost of production
what is supernormal profit
- any profit that is made above normal profit