Business growth Flashcards

(64 cards)

1
Q

why is profit maximisation the objective for firms

A

๐Ÿ’ฐ 1. Retained profits for investment
Firms that maximise profits generate greater retained profits
โ†’ which can be reinvested into the business (e.g. R&D, automation)
โ†’ leading to higher productivity and innovation
โ†’ allowing the firm to stay competitive and grow in the long run.

๐Ÿ“ˆ 2. Shareholder satisfaction and share price growth
Profit maximisation increases returns for shareholders
โ†’ this boosts shareholder confidence and demand for shares
โ†’ pushing up the firmโ€™s share price
โ†’ making it easier to raise finance in the future through equity.

๐Ÿงฒ 3. Market dominance and pricing power
Higher profits allow firms to expand and gain market share
โ†’ economies of scale can be achieved (e.g. lower average costs)
โ†’ enabling them to undercut rivals or set higher prices
โ†’ increasing market power and further boosting profits.

๐Ÿ›ก๏ธ 4. Survival and resilience
Firms that maximise profits build up financial reserves
โ†’ providing a buffer during economic downturns or external shocks
โ†’ helping the business survive in competitive or uncertain markets
โ†’ reducing the risk of bankruptcy or closure.

๐Ÿ† 5. Rewarding entrepreneurship and attracting talent
Profit maximisation incentivises entrepreneurs to take risks
โ†’ as higher profits mean higher potential returns
โ†’ and also allows the firm to offer attractive salaries or bonuses
โ†’ attracting and retaining skilled labour and top executives.

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2
Q

who are shareholders

A

owners of a company

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3
Q

when does profit maximisation occur

A

when MARGINAL COSTS = MARGINAL REVENUE

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4
Q

why does profit maximisation occur at MC = MR

A
  • any point to the right means that costs are higher than revenue, reducing profit
  • any point to the left is bringing in profit, but not the maximum amount, as any extra unit would generate more profit
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5
Q

why might businesses choose not to profit maximise

A

๐Ÿ’ฐ Satisficing
Firms may aim to satisfy basic profit targets rather than maximization

โžก๏ธ This helps avoid the pressure and risk associated with constant profit maximization

โžก๏ธ Managers may prioritize job security and stability over maximizing profits

โžก๏ธ The business may aim for a reasonable profit level to ensure long-term sustainability and reduce stress

๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘ Social or Ethical Goals
Businesses may prioritize social and ethical objectives over profits

โžก๏ธ This includes practices like fair wages, reducing environmental impact, or supporting local communities

โžก๏ธ Profit maximization may be seen as incompatible with social responsibility

โžก๏ธ Businesses may forgo some profit in favor of improving their reputation and fulfilling corporate social responsibility (CSR)

๐Ÿ›๏ธ Market Share or Growth Focus
Firms may prioritize increasing market share over short-term profits

โžก๏ธ Investing in expansion and building customer base may lead to lower profits in the short term

โžก๏ธ The firm may be willing to accept lower margins now to become a dominant player in the long term

โžก๏ธ This strategy may help the firm gain economies of scale and better negotiate power in the future

๐Ÿค Stakeholder Interests
Businesses may consider stakeholder needs (employees, customers, suppliers) over shareholder profits

โžก๏ธ Maintaining employee welfare (higher wages, better working conditions) may reduce profit margins

โžก๏ธ Firms may offer lower prices or higher-quality products to benefit customers, even at the expense of profits

โžก๏ธ By addressing stakeholder interests, businesses aim to maintain positive relationships and long-term loyalty

๐Ÿ›ก๏ธ Risk Aversion
Firms may avoid strategies that focus heavily on profit maximization due to risk concerns

โžก๏ธ Profit-maximizing actions may involve taking large financial risks or pursuing aggressive expansion

โžก๏ธ The firm may choose a more conservative approach to reduce the possibility of significant losses or business failure

โžก๏ธ Risk-averse businesses prioritize steady growth and long-term sustainability over short-term profits

๐Ÿ“‰ Revenue Maximization
Some businesses prioritize revenue maximization instead of pure profit maximization

โžก๏ธ The firm may focus on increasing sales volume to maximize total revenue, even if it means lower profit margins

โžก๏ธ This can be an effective strategy for businesses that want to build customer loyalty and increase market penetration

โžก๏ธ Lower prices may drive higher sales, which boosts revenue even if profits are sacrificed temporarily

๐Ÿ’ผ Managerial Objectives
Managers may have different objectives than profit maximization

โžก๏ธ Managers may pursue growth, increased market power, or higher salaries and bonuses rather than focusing solely on profit

โžก๏ธ Firms may aim for job security, prestige, or long-term stability for managers and employees

โžก๏ธ Managers may also prefer to avoid the pressure of maximizing profits if it leads to job loss or business instability

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6
Q

what is profit satisficing

A

making just enough profit to keep shareholders happy

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7
Q

what is a stakeholder

A

any person who has an interest in how the business is running

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8
Q

examples of stakeholders

A
  • shareholders
  • managers
  • consumers
  • workers
  • govt
    environmental groups
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9
Q

which of the stakeholders may be negatively affected because of profit maximisation

A

consumers - raising prices to increase revenue can lead to consumers paying more for goods and services
- To reduce costs, firms may cut corners on product quality, leading to inferior goods for consumers

  • workers/trade unions - Firms may keep wages low to minimize costs and maximize profits, which can hurt workersโ€™ earnings.
    • might reduce staff or automate jobs to cut labor costs, leading to layoffs or increased job insecurity.
    • To reduce expenses, firms might cut spending on employee benefits, safety, or training, leading to poor working conditions

government - Profit maximization can lead to wage disparities and wealth concentration, increasing income inequality

environmental groups - Profit-maximizing firms may cut corners on environmental protection measures, leading to higher pollution and resource depletion.

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10
Q

why is it bad to harm certain stakeholders

A
  • Consumers: Harmed consumers may lose trust in the firm, leading to decreased sales and brand loyalty.
  • Workers/Trade Unions: Unhappy workers can lead to lower productivity, strikes, or high turnover, affecting business operations.
  • Governments: Poor relations with governments can result in stricter regulations or penalties, increasing costs for the firm.
  • Environmental Groups: Negative environmental impacts can damage the firmโ€™s reputation, leading to boycotts or costly legal actions.
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11
Q

why might companies want to maximise revenue

A
  1. To gain market share
    โ†’ Maximising revenue often involves lowering prices
    โ†’ This can attract more customers from competitors
    โ†’ The firmโ€™s market share increases
    โ†’ Greater market share can lead to pricing power in the long term
  2. To benefit from economies of scale
    โ†’ Higher revenue means higher output levels
    โ†’ This allows the firm to spread fixed costs over more units
    โ†’ Unit costs fall, increasing profitability over time
    โ†’ It becomes harder for smaller firms to compete
  3. To satisfy stakeholder objectives
    โ†’ Some firms prioritise revenue to meet growth targets set by shareholders
    โ†’ Higher revenue growth may attract more investment
    โ†’ This improves access to finance for future expansion
    โ†’ The business becomes more financially stable and scalable
  4. To weaken or eliminate rivals
    โ†’ Revenue maximisation strategies like predatory pricing can drive competitors out
    โ†’ This reduces competition in the market
    โ†’ The firm may later raise prices once rivals have exited
    โ†’ This leads to long-term profit maximisation
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12
Q

what is predatory pricing

A

Occurs when a firm sets its prices below cost of production (often below variable cost) in the short run to eliminate competitors from the market. Once rivals exit or are significantly weakened, the firm increases prices to recoup losses and establish dominance, often leading to reduced competition and potentially higher consumer prices in the long run.

  • Amazon has been accused of predatory pricing in the e-book market. It allegedly sold e-books at a loss to undercut competitors like Barnes & Noble and smaller independent bookstores. By offering these lower prices, Amazon attracted a significant share of the market, weakening its competitors who could not match its prices due to lower economies of scale
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13
Q

when does revenue maximisation occur

A

when MR = 0

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14
Q

when is there sales maximisation

A

when AC = AR

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15
Q

why might firms want to maximise sales

A

๐Ÿ“ˆ 1. Increase Market Share
Maximizing sales allows firms to capture a larger portion of the market โ†’

A higher market share can lead to economies of scale, reducing costs per unit of production โ†’

As the firm becomes more established, it can gain customer loyalty and brand recognition โ†’

A larger market presence helps protect the firm from competitors and price pressures.

๐Ÿ’ฐ 2. Boost Profits in the Long Run
In the short term, focusing on maximizing sales can drive higher revenue โ†’

Even if profits are lower initially due to lower prices or increased advertising costs, increased sales volume can lead to greater profitability over time โ†’

A firm with a high sales volume can negotiate better terms with suppliers, reducing costs โ†’

Long-term success can also result from network effects, where more sales attract more customers, reinforcing the cycle.

๐Ÿ† 3. Competitive Advantage
By focusing on maximizing sales, firms may outperform their competitors โ†’

Strong sales figures can create a barrier to entry for potential competitors, who might struggle to capture the same level of demand โ†’

A strong sales performance can help the firm create brand dominance and customer loyalty โ†’

This makes it difficult for new firms to challenge the firmโ€™s position in the market.

๐Ÿข 4. Meet Stakeholder Expectations
Maximizing sales can improve the firmโ€™s standing with investors, as it signals growth potential โ†’

Investors often view high sales growth as an indicator of business success and future profitability โ†’

Maximizing sales can also help meet the expectations of employees and management, who may be incentivized by sales-based targets โ†’

Maintaining high sales levels can help ensure continued job security and long-term business stability.

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16
Q

other objectives of firms

A
  1. Survival;
    - In highly competitive or volatile markets, firms may prioritize survival over profit to endure fluctuations and avoid bankruptcy.
    • Firms may adopt a survival strategy during challenging economic conditions to navigate short-term obstacles, aiming for sustainable practices that ensure their future success.
  2. societal interest
    • Firms may aim to maximize societal interests to enhance their reputation and brand loyalty, attracting consumers who value ethical practices.
    • firms can foster long-term sustainability,
    • Focusing on societal interests helps build positive relationships with stakeholders, including customers, employees, and regulators, which can lead to increased support and reduced conflict.
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17
Q

when are societal interests maxed

A

when P = MC

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18
Q

why might a firm choose to maximise corporate social responsibility

A
  • By maximizing corporate social responsibility (CSR), firms improve their public image, attracting customers who prefer to support socially responsible companies.
  • Focusing on CSR helps firms anticipate and mitigate risks related to regulatory changes and public backlash, leading to greater long-term stability.
  • Firms that prioritize CSR can enhance employee morale and retention, as workers are often more motivated to contribute to an organization that aligns with their values and promotes social good
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19
Q

what is profit

A

total revenue - total costs

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20
Q

what are included in total costs

A
  • physical / explicit costs (fixed and variable costs)
  • implicit costs such as opportunity cost
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21
Q

difference between how economists view profits and how accountants view them

A
  • economists consider both implicit and explicit costs
  • accountants only consider explicit costs
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22
Q

what is normal profit

A

the minimum level of profit required to keep factors of production in their current use

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23
Q

what does subnormal / loss mean

A

when economic profit is lower than normal profit, when the profit being made is not enough to cover the opportunity cost of production

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24
Q

what is supernormal profit

A
  • any profit that is made above normal profit
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25
condition for normal profit
AR = AC
26
condition for supernormal profit
AR > AC
27
conditions for subnormal profit / loss
AR < AC
28
what is revenue
the money made from sales by a business Price x quantity
29
what is average revenue
- total revenue / quantity (so price)
30
what is marginal revenue
- change in total revenue / change in quantity
31
characteristics of a perfect competition market
- many buyers and sellers - firms sell homogeneous goods - firms are price takers - they dont set price - no barriers to entry or exit - perfect information
32
when MR = 0 , why is total revenue maximised
- marginal revenue shows the additional revenue from selling one more u it - when MR = 0, total revenue is maximised since no extra revenue is gained from selling more - beyond MR = 0, TR is negative as more units are sold at lower price
33
What is vertical integration
- is business strategy where a company expands its operations by acquiring/controlling other businesses that are either upstream or downstream in the supply chain
34
what is forward vertical integration what is backward vertical integration
forward - an integration of business that is closer to final consumers. eg shell buying first utility backward - business integration that is closer to the raw materials in the supply chain
35
advantages of vertical integration
๐Ÿ”— 1. Greater control over supply chain The firm integrates with a supplier (backward integration) or distributor/retailer (forward integration) โ†’ This ensures consistent input quality and delivery times โ†’ Reduces risk of supply disruptions or delays โ†’ Improves reliability and efficiency of production and sales ๐Ÿ”— 2. Lower transaction costs By internalising parts of the supply chain โ†’ The firm avoids repeated contracting, negotiation, and enforcement costs โ†’ Reduces dependency on external firms and potential exploitation โ†’ Leads to higher operational efficiency and cost savings in the long run ๐Ÿ”— 3. Improved profit margins Taking over suppliers or retailers allows the firm to capture more stages of value creation โ†’ Cuts out the profit margins that would go to third parties โ†’ Leads to lower average costs and/or higher profit margins per unit sold โ†’ Boosts overall profitability and competitiveness ๐Ÿ”— 4. Increased market power Controlling multiple stages of the supply chain โ†’ Increases barriers to entry for potential competitors โ†’ Enables the firm to exert greater influence over pricing and distribution โ†’ Enhances strategic control in the market, potentially leading to greater long-term survival
36
disadvantages of vertical integration
๐Ÿ”’ Reduced flexibility Vertical integration ties a firm to specific suppliers or distributors โ†’ This can reduce the ability to switch to more efficient or lower-cost partners โ†’ It limits responsiveness to market changes or innovations โ†’ Leading to potential inefficiencies and loss of competitiveness. ๐Ÿง  Managerial diseconomies Managing a larger, vertically integrated firm adds complexity โ†’ Coordination between different stages of production becomes harder โ†’ Communication breakdowns or control issues may occur โ†’ This reduces productive efficiency and can lead to higher costs. ๐Ÿ’ฐ High setup and maintenance costs Acquiring and running additional stages of production requires significant capital investment โ†’ In the short run, this can strain finances or increase debt โ†’ If expected synergies donโ€™t materialise, the return on investment may be low โ†’ Resulting in a negative impact on profitability. ๐Ÿ›๏ธ Loss of focus on core activities Diverting attention to manage new stages of production or distribution may dilute core strengths โ†’ Resources like capital, labour, and management time get spread thinly โ†’ This can harm product quality or brand image โ†’ Leading to long-term damage in competitive positioning. Regulatory Risks: Vertical integration can attract regulatory scrutiny, especially if it leads to anti-competitive practices or market dominance, which may result in legal challenges and fines.
37
What is horizontal integration?
joining/aquiring between two businesses in the same industry
38
advantages of horizontal integration
Increased market share Horizontal integration involves merging with or acquiring firms in the same industry or market. This leads to a larger customer base and increased market share. With more market control, the firm can exert more influence over pricing and reduce competitive pressure. This results in potentially higher profits as the firm has a more dominant position in the market. Economies of scale Horizontal integration allows the firm to combine resources and reduce duplication of operations. This consolidation can lead to cost savings through economies of scale, such as bulk purchasing, sharing distribution networks, or consolidating management functions. With reduced average costs, the firm can potentially lower prices or increase profitability. These savings contribute to improved overall competitiveness and financial health. Reduced competition By acquiring or merging with competitors, horizontal integration reduces the number of firms in the industry. With fewer competitors, the firm can control more of the market, reducing price wars and competitive pressures. This allows the firm to focus on long-term strategy rather than constantly responding to competition. Reduced competition can lead to higher profit margins and increased pricing power. Diversification of products or services Horizontal integration often involves acquiring firms that offer complementary products or services within the same market. The firm can diversify its offerings, thereby attracting a wider range of customers and expanding its market reach. This diversification reduces reliance on a single product line, helping the firm manage risks associated with market fluctuations or changes in consumer preferences. Offering a broader range of products enhances the firmโ€™s ability to cross-sell and increase sales.
39
disadvantages of horizontal integration
๐Ÿ“‰ Increased Risk of Anti-Competitive Practices Horizontal integration involves merging with or acquiring competitors in the same industry โžก๏ธ This can lead to a reduction in competition in the market, creating the potential for the monopoly power to increase โžก๏ธ If the company gains too much control over the market, it could engage in price-fixing or restricting output, harming consumers โžก๏ธ This could lead to regulatory scrutiny and potential legal challenges, increasing business risks ๐Ÿ’ผ Cultural Clashes and Integration Issues Merging with or acquiring another firm can bring together different corporate cultures โžก๏ธ Employees from both companies may struggle to adapt to new management styles, leading to internal conflict or inefficiency โžก๏ธ Disruptions in employee morale and organizational integration can result in lower productivity or higher turnover โžก๏ธ In the long run, this can affect the companyโ€™s performance, negating the benefits of horizontal integration โš–๏ธ Reduced Focus and Increased Complexity Horizontal integration may lead to a broader product portfolio or entering new geographic markets โžก๏ธ This increases the complexity of managing the business, requiring more resources for coordination and strategy โžก๏ธ As a result, the firm may lose focus on its core competencies, leading to diluted brand identity or reduced quality โžก๏ธ The larger and more complex the company, the harder it becomes to adapt quickly to changing market conditions, which may slow down decision-making processes ๐Ÿ’ธ High Costs of Acquisition Horizontal integration typically involves purchasing competitors, which requires a substantial financial investment โžก๏ธ The company may take on debt or offer equity to finance the acquisition, which could strain its financial resources โžก๏ธ If the expected synergies from the merger fail to materialize, the acquisition may lead to financial losses or lower returns on investment โžก๏ธ The high initial costs can outweigh the long-term benefits, especially if the integration process is not smooth or if market conditions change โš ๏ธ Potential for Over-Capacity in the Market Horizontal integration might lead to over-consolidation in certain market segments, where fewer firms control a larger share of the market โžก๏ธ This could result in redundant capacity or inefficiencies, as multiple firms may be offering very similar products or services โžก๏ธ Overcapacity can lead to price wars or margin compression, reducing profitability โžก๏ธ If the company cannot sustain its position or adjust to the new competitive dynamics, it might face declining revenues ๐ŸŒ Limited Geographic Diversification Horizontal integration often focuses on expanding within the same geographic area or similar markets โžก๏ธ This limits the company's ability to diversify geographically, which means it remains vulnerable to local economic downturns or regional market saturation โžก๏ธ If the market faces declining demand or intense competition, the company may struggle to achieve sustained growth โžก๏ธ In contrast, vertical or conglomerate integration could offer broader diversification and help spread risks across different markets
40
what is conglomerate integration
Conglomerate integration is a type of merger or acquisition where two companies that operate in entirely different industries or markets come together.
41
advantages of conglomerate integration
Risk-Bearing Economies of Scale โ†’ Reduced Volatility โ†’ More Stable Revenue โ†’ Long-Term Growth A firm operating in multiple industries is less exposed to market-specific risks, meaning that downturns in one industry are offset by performance in others โ†’ This leads to more stable revenue streams, ensuring the company can maintain profitability even during economic downturns โ†’ The reduced financial risk allows the firm to take a long-term strategic approach, rather than making short-term survival decisions โ†’ Over time, this stability encourages investment in expansion, innovation, and workforce development, leading to sustained growth. 2. Increased Market Power โ†’ Reduced Dependence on a Single Market โ†’ Stronger Brand Recognition โ†’ Competitive Advantage Conglomerates operate across diverse markets, which reduces their reliance on a single sector or consumer base โ†’ By leveraging their brand presence in one industry, they can expand more easily into others, giving them a competitive edge over standalone firms โ†’ This increased brand recognition makes it easier for them to attract new customers and negotiate better deals with suppliers and distributors โ†’ Over time, reduced competition and increased brand loyalty lead to higher pricing power and greater profitability. 3. Cross-Industry Synergies โ†’ Cost Savings โ†’ Higher Efficiency โ†’ Improved Profit Margins Conglomerates can utilize shared resources such as marketing, distribution networks, and research and development (R&D) facilities across different industries โ†’ This results in economies of scope, meaning they can reduce costs per unit of output by spreading fixed costs across multiple business units โ†’ For example, a conglomerate with a strong logistics network in retail can use the same infrastructure for its manufacturing division, lowering transportation and storage costs โ†’ These cost savings translate to higher profit margins, allowing the company to reinvest in expansion and innovation. 4. Better Access to Finance โ†’ Stronger Creditworthiness โ†’ Easier Investment in Growth and Innovation Due to their diversified revenue streams, conglomerates appear less risky to banks and investors, as they are not reliant on a single market โ†’ This enhances their credit rating, making it easier to secure loans at lower interest rates or attract equity investment โ†’ With greater access to finance, conglomerates can fund large-scale research projects, acquire new firms, and expand into emerging markets โ†’ This ability to consistently reinvest in new technologies, production processes, and talent development ensures long-term competitive advantage.
42
disadvantages of conglomerate integration
Higher Risk of Failure - Diversifying into unrelated markets spreads resources thin and exposes the company to more risks. - If one sector faces a downturn, the firmโ€™s overall profitability could be jeopardized, especially if the new venture requires significant capital. - This could lead to financial instability or insolvency, undermining the core businessโ€™s stability Managerial Complexity - Managing diverse operations across unrelated industries adds layers of complexity and increases administrative burdens. - A conglomerate operating in technology and retail might require vastly different strategies and expertise, leading to communication issues and delays in decision-making. - This could slow responses to market changes, decreasing competitiveness and profitability in each sector Diversification Dilution - Conglomerate integration involves entering unrelated markets, which can dilute the firmโ€™s focus and expertise. - A manufacturing firm integrating with a financial services provider may lack the knowledge to operate efficiently in the new industry. The lack of synergy could lead to mismanagement and inefficiencies. - This increases operational costs and reduces profitability, potentially leading to losses in both the original and newly integrated markets. - general deos like communication -
43
examples of conglomerates irl
Firms like Berkshire Hathaway operate across various industries, enhancing their reputation for stability and profitability. - Amazon - Meta
44
what is organic growth
- when growth is internal - borrowing from banks rather than finance from a takeover - if the business has grown naturally, without a takeover
45
why might a business choose to remain small
Niche Market Focus - A small business may cater to a specialized market with limited demand. Scaling up could lead to oversupply or dilution of the brand's value. - This allows the business to sustain profitability by serving a dedicated customer base that values exclusivity Avoiding Diseconomies of Scale - Expanding can increase complexity and costs, reducing efficiency. By remaining small, the business avoids issues like management difficulties or operational inefficiencies. - This ensures higher productivity and cost-effectiveness while maintaining quality standards. Regulatory and Tax Advantages - Small businesses may benefit from simplified tax regimes or exemptions from regulations that apply to larger firms. - This reduces administrative burden and operational costs, allowing the business to compete effectively. Limited Capital or Risk Aversion - Owners may lack the financial resources for growth or prefer to avoid the risks of borrowing or external investment. - The business can sustain itself within its financial means, minimizing the likelihood of insolvency. Customer Relationships and Loyalty - Small businesses often foster personalized interactions with customers, creating strong - This ensures a steady revenue stream and protects the business from competitive pressures
46
Why do some firms tend to remain small, while others grow?
Remaining small: Niche market: Small firms may cater to specialized markets and not need to expand. Limited resources: Smaller firms often have fewer resources for growth. Risk aversion: Small firms may prefer to stay small to reduce business risks. Ownerโ€™s preference: Some owners may prefer managing a small operation for personal reasons (e.g., control). Growth: Economies of scale: Larger firms can lower their per-unit costs by producing at a larger scale. Market expansion: Growing firms may enter new markets or diversify their products to increase revenue. Access to more capital: Larger firms may have better access to finance for growth.
47
What is the distinction between public and private sector organizations
Private sector: Firms and organizations owned and operated by private individuals or companies. The primary goal is usually to maximize profit (e.g., retail businesses, tech companies). Public sector: Organizations owned and operated by the government or state, which often provide essential services and may not be profit-driven (e.g., NHS, public schools, government departments).
48
What is the distinction between profit and not-for-profit organizations?
Profit organizations: Firms that aim to generate profit for their owners or shareholders. Examples include corporations and privately-owned businesses. Not-for-profit organizations: Organizations that aim to achieve social, cultural, or environmental objectives rather than to make a profit. Any surplus revenue is reinvested into the organization's mission (e.g., charities, NGOs, social enterprises).
49
Organic growth
Growth that occurs internally within the business, typically through increased sales, expansion of production, or entering new market
50
advantages of organic growth
๐ŸŒฑ Less Risky Than External Growth ๐Ÿ”— Organic growth happens through internal expansion (e.g., selling more products, opening new branches) rather than mergers or takeovers ๐Ÿ”— This means firms grow at a manageable pace, maintaining control over their operations and culture ๐Ÿ”— There's less risk of culture clashes, bad takeovers, or integration problems compared to external growth ๐Ÿ”— As a result, organic growth is often safer and more sustainable for the business in the long term โœ… ๐Ÿ›ก๏ธ Maintains Firmโ€™s Ownership and Control ๐Ÿ”— Growing internally allows the original owners or managers to retain full control of the business ๐Ÿ”— Thereโ€™s no need to share ownership with other companies or new stakeholders, avoiding conflicts of interest ๐Ÿ”— Decision-making remains quick, aligned with the firm's vision, and focused on long-term objectives ๐Ÿ”— This helps the business stay true to its values and operate more independently ๐Ÿ’ธ Cheaper Than Mergers and Acquisitions ๐Ÿ”— Organic growth usually involves reinvesting profits or using internal resources to expand ๐Ÿ”— It avoids the high upfront costs of mergers (like legal fees, paying premiums, or restructuring costs) ๐Ÿ”— With fewer financial risks, the firm can grow steadily without taking on large debts or risking overextension ๐Ÿ”— This leads to healthier finances and stronger balance sheets over time ๐Ÿ’ต ๐Ÿค Easier to Build Customer Loyalty ๐Ÿ”— Organic growth tends to focus on improving existing products, building brand reputation, and developing relationships with customers ๐Ÿ”— A steady approach allows the firm to listen to customer feedback and adapt products and services carefully ๐Ÿ”— This can enhance customer loyalty as consumers associate the brand with consistency, reliability, and trust ๐Ÿ”— Strong customer loyalty can create a competitive advantage thatโ€™s hard for rivals to replicate
51
disadvantages of organic growth
๐Ÿ”„ Slow Growth Organic growth is typically slow and incremental โžก๏ธ It relies on reinvesting profits and expanding at a steady pace โžก๏ธ This can limit the firmโ€™s ability to quickly gain market share in competitive industries โžก๏ธ The process of expanding organically can take a long time, meaning the firm may be at a disadvantage compared to competitors using faster growth strategies (e.g., mergers or acquisitions) ๐Ÿ’ฐ Limited Financial Resources Organic growth is constrained by internal financial resources โžก๏ธ A firm must generate profits and reinvest them, which can limit the speed of expansion โžก๏ธ If the firm faces low profitability or difficult market conditions, the pace of growth will slow โžก๏ธ External funding options (e.g., loans, equity) may not always be viable or desirable for the firm ๐Ÿ“‰ Risk of Market Saturation Organic growth may lead to market saturation โžก๏ธ As the firm grows, it may reach a point where further expansion in its current market becomes difficult โžก๏ธ Without diversifying its product range or entering new markets, the firm may struggle to maintain high growth rates โžก๏ธ A saturated market can lead to diminishing returns as competition increases and opportunities for growth decrease โšก Vulnerability to External Shocks Organic growth can leave firms vulnerable to external market shocks โžก๏ธ If the firm is focused on slow and steady growth, it may lack the flexibility or resources to quickly adapt to sudden changes in the market โžก๏ธ A recession, for example, could significantly slow down growth prospects if the firm has limited ability to diversify or adjust its operations โžก๏ธ External shocks could affect the firmโ€™s ability to grow and may lead to long-term setbacks ๐Ÿ’ผ Limited Market Power Organic growth may not allow firms to gain sufficient market power โžก๏ธ Unlike firms that use acquisitions or mergers, firms that grow organically may struggle to outpace competitors or dominate markets โžก๏ธ Limited scale can result in the firm having less influence over suppliers, customers, or pricing in the industry โžก๏ธ Without significant market power, the firm may struggle to negotiate favorable terms or defend against aggressive competitors ๐Ÿšถ Lack of Expertise Organic growth may limit access to external expertise โžก๏ธ If a firm grows primarily through internal resources, it may miss opportunities to acquire skills or knowledge through external expertise gained in mergers or acquisitions โžก๏ธ Organic growth doesnโ€™t necessarily bring in new management talent, fresh perspectives, or technological innovations โžก๏ธ This can lead to inefficiencies or a failure to innovate, especially in industries with rapidly changing technology or consumer preferences ๐Ÿข Limited Diversification Organic growth can limit diversification of products and markets โžก๏ธ The firmโ€™s focus on growing its existing operations may reduce the ability to diversify into new products, services, or geographic areas โžก๏ธ Lack of diversification increases the firmโ€™s vulnerability to market fluctuations or industry-specific downturns โžก๏ธ Firms that expand through acquisitions can achieve faster diversification, spreading risk and capitalizing on new opportunities ๐Ÿ† Strategic Limitations Firms may face limitations in reaching strategic goals with organic growth โžก๏ธ Organic growth may not be sufficient to reach ambitious market share goals or achieve desired competitive advantages โžก๏ธ If a firmโ€™s strategy involves rapid expansion, organic growth may not be the best path to achieve those goals quickly โžก๏ธ Firms seeking immediate impact or industry leadership may struggle with organic growth, which takes more time to materialize
52
What are the constraints on business growth?
Size of the market: The firm can only grow so much within a given market before it reaches its saturation point. Access to finance: Limited access to funding can constrain a firm's ability to expand or invest in new projects. Owner objectives: Owners may not want to expand aggressively due to personal preferences (e.g., maintaining control or avoiding risk). Regulation: Government rules, such as antitrust laws, environmental regulations, or industry-specific constraints, can limit the firm's growth opportunities.
53
What are the reasons for demergers?
1๏ธโƒฃ Loss of Synergies โ†’ Costs May Outweigh Benefits โ†’ Lower Efficiency โ†’ Decision to Demerge Synergies from integration may no longer exist or may prove difficult to realise in practice. This could lead to higher-than-expected costs, poor integration, or conflicting management styles. As a result, firms may become less efficient or productive than they would be as separate entities. A demerger allows each part to operate independently and focus on its core operations. 2๏ธโƒฃ Focus on Core Competencies โ†’ Increased Efficiency & Profitability โ†’ Better Strategic Direction By separating, each business unit can focus on its own strengths and objectives. This allows for more tailored strategies, better resource allocation, and a clearer mission. As each entity focuses on what it does best, efficiency and profitability can improve. 3๏ธโƒฃ Unlock Shareholder Value โ†’ Higher Transparency โ†’ Investors Better Understand Each Business โ†’ Higher Valuations A large merged firm may be difficult to value accurately, especially if it operates in multiple unrelated industries. Demerging provides greater transparency and allows investors to assess each business separately. If the market values the parts higher than the whole, this can unlock shareholder value and increase overall investment appeal. 4๏ธโƒฃ Regulatory Pressure or Antitrust Laws โ†’ Forced Separation โ†’ Increased Competition Regulators may require firms to break up if a merger has reduced market competition or created a monopoly. Demerging restores competitive conditions in the market, preventing abuse of market power. This ensures compliance with competition law and maintains fair pricing and innovation incentives. 5๏ธโƒฃ Cultural or Operational Clashes โ†’ Reduced Productivity โ†’ Improved Performance as Separate Units Differences in corporate culture or management style post-merger can reduce cooperation and hinder decision-making. These internal inefficiencies can cause employee dissatisfaction and declining productivity. Demerging allows each unit to rebuild its internal processes, boosting morale and performance.
54
why do some firms choose to remain small chains
1. Niche Market Focus The firm specializes in unique or niche products/services with limited demand. Larger firms may not find it profitable to compete in this niche due to lower economies of scale. This allows the small firm to charge premium prices and maintain customer loyalty. Expanding could dilute the brand identity and reduce the firm's competitive advantage. 2. Lack of Economies of Scale Certain industries do not benefit much from large-scale production (e.g., artisanal goods, local services). Expanding production could lead to higher operational complexity and diseconomies of scale. Fixed costs may rise disproportionately, reducing profitability instead of increasing it. Staying small helps maintain cost efficiency and personalized service. 3. Barriers to Expansion Limited access to finance makes it difficult to fund expansion (e.g., lack of investor interest or high borrowing costs). Regulatory constraints such as strict licensing, zoning laws, or labor restrictions may prevent scaling up. Difficulties in hiring and managing a larger workforce might discourage growth. Increased competition from larger firms may make expansion unprofitable or risky. 4. Owner Preferences and Business Culture Some business owners prioritize work-life balance over growth and profitability. Expansion often means losing control of the business, which many entrepreneurs want to avoid. A small size allows for personal relationships with employees and customers, maintaining quality control. The firm may prefer to operate in a specific geographic area rather than compete nationally or internationally.
55
why do some firms grow
1. Economies of Scale As a firm expands production, average costs fall due to spreading fixed costs over higher output. This allows the firm to reduce prices, making it more competitive and increasing market share. Lower costs mean higher profit margins, which can be reinvested into further expansion. Continuous cost reductions create a barrier to entry for smaller firms, helping the firm maintain dominance. 2. Growth enables a firm to increase its market share, reducing competition and gaining pricing power. With fewer competitors, the firm can set higher prices and achieve supernormal profits. Stronger brand recognition makes consumers more likely to choose their products over smaller competitors. Greater market influence allows firms to negotiate better deals with suppliers, further reducing costs. 3. Expansion allows firms to operate in multiple markets, reducing reliance on a single product or sector. If one market declines, revenue from other business areas can compensate, making the firm more stable. Diversification into new product lines or geographic regions increases revenue streams. Large firms are better able to withstand economic downturns due to their diversified income sources. 4. Access to More Finance Larger firms have greater credibility and financial strength, making it easier to secure funding from banks or investors. They can raise capital through stock markets (IPOs) or issuing bonds, giving them a financial edge. Increased investment allows them to fund research & development, leading to innovation and competitive advantage. Strong financial backing enables firms to acquire smaller competitors, accelerating growth even further.
56
examples of demergers
costa and coca cola - Pfizer selling their infant nutrition to nestle - walmart selling asda in 2020
57
what is a demerger
when a firm decides to split into two or more separate firms - this can be done through the distribution of shares in the new companies to the existing shareholders of the parent company
58
What are syngeries
the increased efficiencies in which firms gain as a result of integration
59
advantages of demergers
๐Ÿ’ก 1. Focus on core business A demerger allows a firm to separate non-core activities โžก๏ธ Management can focus more closely on their main operations โžก๏ธ Resources and attention are better allocated to profitable or strategic areas โžก๏ธ This can improve efficiency and long-term profitability ๐Ÿ“Š Improved efficiency Smaller, separated firms may operate with more flexibility and less bureaucracy โžก๏ธ Decisions can be made faster and tailored to their specific market โžก๏ธ This increases dynamic efficiency and responsiveness โžก๏ธ Leading to better innovation or customer service ๐Ÿ‘๏ธ Greater transparency for shareholders A demerger often leads to clearer financial statements for each firm โžก๏ธ Investors can better assess the performance of each business unit โžก๏ธ This improves market valuation and can attract new investment โžก๏ธ Encouraging accountability and better corporate governance ๐Ÿ› ๏ธ Regulatory or legal benefits Sometimes firms demerge to avoid breaching competition rules โžก๏ธ For example, if a merger led to dominance in a market โžก๏ธ A demerger might prevent regulatory fines or forced breakups โžก๏ธ Helping the firm stay compliant and maintain public trust ๐Ÿ’ฐ May unlock shareholder value If one part of a business is undervalued within a large group, spinning it off can raise its profile โžก๏ธ This can cause the share price to rise for both firms โžก๏ธ Shareholders benefit from owning more focused and efficiently run companies โžก๏ธ Making it a positive signal to financial markets
60
why do firms shutdown
๐Ÿ“‰ Losses from High Fixed Costs ๐Ÿ”— If a firm is consistently experiencing losses and its total revenue does not cover its fixed costs, it may decide to shut down ๐Ÿ”— When fixed costs (e.g., rent, machinery, insurance) cannot be avoided in the short run and revenue is insufficient to cover even these costs, continuing operations may result in a larger financial loss ๐Ÿ”— In such situations, the firm faces a decision: whether to shut down temporarily to avoid worsening its financial position or to continue operating at a loss ๐Ÿ”— If losses persist and the firm cannot cover its variable costs or see a path to profitability, it may choose to shut down in order to stop incurring additional losses ๐Ÿš๏ธ๐Ÿ’ธ โš–๏ธ Inability to Cover Variable Costs ๐Ÿ”— If a firm's revenue is not enough to cover its variable costs (e.g., wages, raw materials), it will likely choose to shut down in the short term ๐Ÿ”— In the short run, if a firm cannot cover variable costs, it is better to cease production rather than continue operating and losing money on each unit produced ๐Ÿ”— Shutting down allows the firm to avoid further losses, since continuing operations under these conditions only adds to the financial strain ๐Ÿ”— As a result, firms that cannot generate enough revenue to cover their variable costs will likely shut down temporarily until they can recover financially or market conditions improve ๐Ÿ›‘๐Ÿ’ต ๐Ÿ“Š Decline in Demand ๐Ÿ”— A significant drop in demand for a firm's products or services can lead to a decision to shut down if the firm cannot adjust quickly enough ๐Ÿ”— If there is a sustained decrease in demand for the firm's product due to factors such as market saturation, changes in consumer preferences, or competition, revenue may fall below the break-even point ๐Ÿ”— As sales continue to decline, the firm may realize it is unable to cover costs or even maintain its position in the market ๐Ÿ”— In this case, shutting down may be the most viable option to avoid continuing to lose money in the long run ๐Ÿ›‘๐Ÿ“‰ ๐Ÿ† Increased Competition ๐Ÿ”— Increased competition, particularly from low-cost or more efficient competitors, can drive firms out of business if they cannot keep up with market prices ๐Ÿ”— If a firm is unable to match the costs or pricing strategies of its competitors, it may lose its competitive edge and experience falling profits ๐Ÿ”— In highly competitive industries, firms that cannot offer lower prices or better products may find themselves with declining market share, leading to financial strain ๐Ÿ”— If the firm is unable to adapt, it may decide to shut down due to the inability to compete effectively ๐Ÿ”„๐Ÿ ๐Ÿ› ๏ธ Technological Obsolescence ๐Ÿ”— Firms that fail to adapt to new technologies or innovations in their industry may find themselves at a competitive disadvantage, leading to a decline in profitability ๐Ÿ”— When production processes become outdated or unable to keep pace with technological advancements, firms face higher costs or lower efficiency, impacting their ability to compete in the market ๐Ÿ”— In industries where technological progress is rapid, companies that do not invest in innovation may be forced to shut down as they cannot maintain cost-effective operations or attract customers ๐Ÿ”— As a result, firms that are unable or unwilling to adopt new technologies may shut down when they can no longer compete effectively in the market ๐Ÿ’ป๐Ÿ›‘ ๐Ÿ›๏ธ Regulatory or Legal Issues ๐Ÿ”— Changes in regulations or legal restrictions can make it impossible for firms to continue operating if they are unable to comply or afford the costs of compliance ๐Ÿ”— Increased taxes, environmental regulations, or licensing requirements can impose significant additional costs on firms, especially small businesses or those operating on thin margins ๐Ÿ”— If the firm cannot afford to meet these new regulatory demands, it may be forced to shut down or risk legal penalties ๐Ÿ”— Therefore, firms that face regulatory pressure and cannot adapt to new laws may choose to shut down to avoid further financial damage ๐Ÿ›๏ธ๐Ÿ“œ ๐Ÿ’ณ Financial Insolvency ๐Ÿ”— Firms that accumulate significant debt and cannot manage their financial obligations may reach a point of insolvency, where they are no longer able to pay creditors or sustain operations ๐Ÿ”— When a firm is unable to secure additional funding, restructure its debt, or generate sufficient revenue to cover its liabilities, it may be forced to shut down or enter bankruptcy ๐Ÿ”— Insolvency often results from a combination of poor financial management, external market factors, or the firm's inability to adjust to changing conditions ๐Ÿ”— If the firm is unable to restructure its finances or secure necessary capital, it will likely be forced to shut down permanently ๐Ÿฆ๐Ÿšซ ๐Ÿ’ผ Lack of Profitability ๐Ÿ”— The primary reason firms shut down is the lack of profitability over time ๐Ÿ”— If a firm is consistently unable to generate profits, despite attempts to cut costs, increase prices, or improve efficiency, it may reach a point where continuing operations becomes unsustainable ๐Ÿ”— When profits do not cover costs, and the firm cannot recover, shutting down becomes the only option to prevent continued losses ๐Ÿ”— Therefore, firms that are unable to make a profit over an extended period of time may choose to shut down to stop the bleeding and avoid further financial harm ๐Ÿ’”๐Ÿ’ฐ
61
ev points for demergers
โš–๏ธ Depends on economies of scale Demergers may reduce economies of scale if firms were benefiting from bulk buying or shared overheads โžก๏ธ This could increase average costs for the newly separated businesses โžก๏ธ Especially in industries with high fixed costs like telecoms or transport โžก๏ธ Therefore, cost savings from specialisation may be outweighed by efficiency losses ๐Ÿง  Depends on managerial ability The success of a demerger relies on the quality of management in the new firms โžก๏ธ If leadership is inexperienced or weak post-demerger โžก๏ธ The business may become less productive or directionless โžก๏ธ So efficiency gains might not be realised without strong leadership ๐Ÿฆ Depends on access to capital After a demerger, smaller firms may have less collateral and brand strength โžก๏ธ Making it harder or more expensive to raise finance for investment โžก๏ธ This could limit R&D or expansion plans โžก๏ธ Which may reduce the potential benefits of increased focus ๐Ÿ“‰ Short-term disruption Demergers can cause organisational upheaval, legal costs, and confusion among staff and customers โžก๏ธ Transition periods may reduce productivity and morale โžก๏ธ Disruptions could outweigh benefits in the short run โžก๏ธ Especially if the firms lack a clear strategic plan post-split ๐Ÿงฉ Depends on reason for demerger If the demerger is done for short-term shareholder pressure or image reasons โžก๏ธ It may not lead to genuine long-term benefits โžก๏ธ For instance, if it doesnโ€™t solve core inefficiencies or poor demand โžก๏ธ Then the structural change may just be superficial โš ๏ธ It depends on the scale of organisational restructuring Demergers often lead to overlapping roles being eliminated โ†’ This may result in redundancy payouts for workers who are no longer needed โ†’ These one-off costs can be substantial and reduce the financial benefits of the demerger in the short term โ†’ Therefore, the overall success of the demerger may depend on how well the firm manages this transition and whether long-term gains outweigh initial labour market frictions.
62
how might stock options fix the principal agent problem
๐Ÿ’ผ Aligning Interests Stock options give managers the right to buy company shares at a set price โ†’ This creates an incentive for them to increase the firmโ€™s share price โ†’ Because if the share price rises, they benefit financially โ†’ Therefore, managers are more likely to act in the best interest of shareholders (principals). ๐Ÿ“ˆ Encouraging Long-Term Focus Managers only gain from stock options if the firm performs well over time โ†’ This encourages a focus on sustainable growth rather than short-term profits โ†’ Helps prevent risky or short-sighted decisions that harm long-term value โ†’ Therefore, long-term shareholder goals are more likely to be prioritised. ๐Ÿงฎ Performance-Based Reward Options are typically tied to performance targets (e.g. share price, revenue growth) โ†’ Managers must deliver results to benefit โ†’ This provides a clear incentive to improve efficiency and profitability โ†’ So, agent effort increases, reducing the mismatch between effort and reward. ๐Ÿ› ๏ธ Reduced Need for Monitoring If managersโ€™ goals align with ownersโ€™, costly monitoring and oversight can be reduced โ†’ This lowers agency costs and frees up resources โ†’ Managers self-motivate to hit targets instead of being externally policed โ†’ So, the principal-agent problem is addressed more efficiently.
63
how can profit satisficing affect economic efficiency
๐Ÿ”„ Possibility 1: Allocative efficiency increases If the firm sets prices lower than profit-maximising levels (e.g., to boost sales, gain goodwill, or meet social goals) โ†’ The price could get closer to marginal cost (P โ†’ MC) โ†’ This would reduce deadweight loss and improve allocative efficiency โ†’ So allocative efficiency could improve if satisficing = lower prices. โŒ Possibility 2: Allocative efficiency decreases If the firm is satisficing by playing it safe, setting prices above MC to guarantee a safe profit โ†’ This would still lead to underproduction and underconsumption โ†’ Misallocation of resources persists โ†’ Allocative efficiency is not achieved. ๐Ÿš€ Dynamic Efficiency Dynamic efficiency requires reinvestment in innovation, R&D, and tech โ†’ Profit satisficing limits surplus profits that could be reinvested โ†’ Firms may lack the incentive or funds for long-term innovation โ†’ Thus, dynamic efficiency is weakened. โš™๏ธ Productive Efficiency Productive efficiency means producing at the lowest average cost โ†’ Firms that are satisficing may not have strong incentives to minimise costs โ†’ Slack and waste may persist due to lack of cost-cutting pressure โ†’ Therefore, productive efficiency is not fully achieved.
64
why should firms continue producing at the breakeven point
๐Ÿ” Covering costs avoids shutdown in the short run At breakeven, total revenue = total costs โ†’ This means the firm is not making a profit but also not incurring a loss โ†’ As long as it covers all fixed and variable costs, the firm can sustain operations โ†’ This allows time to improve efficiency, adjust pricing, or wait for market conditions to improve. ๐Ÿ“ˆ Opportunity for future profit Staying in the market at breakeven allows firms to maintain their presence and customer base โ†’ Demand or cost conditions might improve over time โ†’ This could move the firm into a profitable position without needing to re-enter the market โ†’ Exiting early may miss out on future economies of scale or new demand.