Theme 3 - market structures Flashcards
(56 cards)
what is the shutdown condition, when should firms consider shutting down and why? - perfect competition
If price falls below AVC, each unit produced generates less revenue than the variable cost of making it, meaning the firm loses more money by continuing production than by shutting down → In this case, shutting down minimizes losses, as the firm only has to pay fixed costs rather than both fixed and variable costs.
Example: A small coffee shop that sells coffee at $2 per cup but has an AVC of $2.50 per cup loses $0.50 per cup sold → It should shut down temporarily instead of continuing to operate at a loss.
In the long run, all costs become variable, so if P < ATC for an extended period, the firm should exit the industry permanently → Unlike in the short run, where firms can survive if they cover AVC, in the long run, if they can’t cover all costs, they should shut down and reallocate resources to a more profitable industry.
what is the breakeven condition - perfect competition
when AR = AC (normal profit)
- When AC = AR, the firm is covering all its costs (both fixed and variable) and earning zero economic profit. This means it’s not making a loss, so there is no immediate reason to shut down.
- If market conditions improve (e.g., an increase in demand), the firm could start earning positive profits.
when should firms completely shut down - perfect competition
when AR < AVC
- If AR < AVC, the firm is not even covering its variable costs, meaning it’s losing money on every unit produced.
- Staying open with AR < AVC leads to a negative cash flow, making it unsustainable in the short run as the firm cannot pay for essential inputs like labor and materials.
- By shutting down, the firm avoids additional variable costs, which helps minimize losses to just fixed costs. Continuing production would increase its losses further.
what are characteristics of a perfect competition market
- there are many buyers and sellers
- there are no barriers to entry or exit
- firms sell homogeneous goods, firms are price takers, they cannot set their prices
- there is perfect information between buyers and sellers
- firms are profit maximisers
what is the long run equilibrium in perfect competition
when normal profit is being made. any point more than normal profit is a short run equilibrium
why is supernormal profit only a short run equilibrium in perfect competition
- High profits attract new firms due to low barriers to entry and perfect information,
- New firms entering the market increases the overall supply of goods in the market, shifting the supply curve to the right.
- As supply increases, the market price falls, reducing the supernormal profits that existing firms were initially earning.
- Firms continue to enter until prices fall to the point where only normal profits are made, leaving no incentive for further firms to enter.
- In the long run, all firms earn only normal profits as the market reaches a new equilibrium with no supernormal profits remaining.
in perfect competition, why would firms only be making subnormal profits in the short run
- Firms are incentivized to leave the market to avoid losses and produce elsewhere at their opportunity cost.
- Due to low barriers to exit, firms can easily exit the market, reducing the overall supply.
- As supply shifts left, the market price increases, reducing the losses faced by the remaining firms.
- Firms continue to exit until prices rise to the point where the remaining firms earn normal profits.
- In the long run, only normal profits are earned, and there is no incentive for further firms to leave.
efficiency in a perfectly competitive market
allocative efficiency - SR:yes
LR: yes
productive efficiency - SR:NO LR: yes
X - efficiency is high as they are minimising waste and therefore cost
Dynamic efficiency - SR: yes
LR : no
what are barriers to entry
any obstacle that stops a new firm from entering the market
4 types of barriers to entry
- Legal
- Technical
- Strategic
- Brand loyalty
examples of legal barriers to entry
🧠 1. Patents
A firm develops a unique product or process ⟶
It is protected by a government-granted patent ⟶
This gives the firm exclusive rights for a set time period ⟶
New firms can’t enter the market with similar innovations.
🧾 2. Licences & Permits
Certain industries (e.g., taxis, pharmacies) require legal approval to operate ⟶
New entrants must obtain a licence, which may be expensive or limited in number ⟶
This delays or prevents entry into the market ⟶
Existing firms face less competition as a result.
🧷 3. Red Tape (Bureaucracy)
New firms face extensive legal paperwork and compliance tasks ⟶
This increases start-up costs and time required to enter ⟶
Smaller or new firms may be discouraged from joining the market ⟶
This protects incumbent firms from potential competition.
⚖️ 4. Regulations and Standards
Governments impose rules on quality, safety, and environmental standards ⟶
Firms must invest in compliance and documentation ⟶
New entrants may lack the capital or knowledge to comply initially ⟶
This acts as a legal barrier to entry, preserving market dominance.
🛡️ 5. Insurance Requirements
Some sectors require compulsory insurance before operations begin (e.g., healthcare) ⟶
Insurance can be costly or hard to access for small/new firms ⟶
This raises fixed costs and deters entry into the industry ⟶
Incumbent firms enjoy reduced threat of competition.
examples of technical barriers to entry
- start up costs - High initial investment requirements (e.g., equipment, infrastructure) make it difficult for new firms to enter the market without significant capital.
- sunk costs - Irrecoverable expenses (e.g., advertising, R&D) deter entry as firms can’t recoup these costs if they fail, raising the risk for new entrants.
- economies of scale - Established firms benefit from lower average costs due to large-scale production, making it hard for new entrants to compete at the same cost level.
- natural monopolies - Markets with high fixed costs and infrastructure requirements (e.g., utilities) tend to be dominated by one large firm, discouraging new entrants due to the sheer scale of investment needed.
what are sunk costs
costs that cannot be recovered if the firm were to leave the market
examples of strategic barriers to entry
- Predatory Pricing
Firms may engage in setting extremely low prices to drive competitors out of the market ⟶
This forces potential entrants to incur losses, as they cannot compete at these low prices ⟶
After competitors exit, the firm may raise prices back to higher levels to recover the loss ⟶
This strategy discourages new firms from entering the market, as they fear being driven out.
- Limit Pricing
Established firms may set prices just low enough to deter new firms from entering ⟶
New entrants may calculate that they cannot achieve a profitable return at these prices ⟶
By maintaining low prices, the incumbent firm keeps the market “unattractive” for potential entrants ⟶
This strategy helps maintain market dominance without engaging in aggressive price cuts or loss-leading.
- Heavy Advertising
Firms may spend significantly on advertising and marketing to establish strong brand recognition ⟶
This creates a barrier by making it difficult for new firms to compete on the same level ⟶
High advertising costs create a financial burden for potential entrants, deterring them from trying to break into the market ⟶
Well-established firms can maintain a strong competitive edge in consumer perception, even without having the lowest prices.
- Exclusive Contracts/Distribution Agreements
Firms may secure exclusive agreements with suppliers, distributors, or retailers ⟶
This prevents new firms from accessing key resources, suppliers, or retail channels ⟶
As a result, new entrants may find it difficult or impossible to enter the market due to lack of access to essential distribution networks ⟶
Established firms can control supply chains, reducing competition.
- Product Differentiation
Incumbent firms may heavily differentiate their products (e.g., through unique features or brand loyalty) ⟶
This makes it difficult for new entrants to offer competitive substitutes ⟶
New firms must spend substantial resources on innovation or marketing to overcome the established brand loyalty ⟶
Product differentiation reduces the attractiveness of entering the market, as the cost of overcoming consumer preferences can be prohibitive
what is monopolistic competition
a competitive market with some aspects of a monopoly
characteristics of a monopolistic market
- many buyers and sellers
- firms sell slightly differentiated goods
- firms are price makers
- price elastic demand as there are many substitutes
- low barriers to entry/exit
- non - price competition(competition based on branding,advertising etc)
- good information
- firms are profit maximisers(MR=MC)
why, in the short run, can firms in monopolistic competitive markets, make supernormal profits
- Firms in monopolistic competition produce differentiated products, allowing them some control over prices rather than being price-takers.
- This differentiation enables firms to set prices above marginal costs, leading to higher revenues relative to costs.
- In the short run, firms can exploit this pricing power to generate supernormal profits
why, in the long run, will firms not be able to make supernormal profit
- new firms enter the market due to low barriers to entry and good information
-This increases competition, shifting the firm’s demand(AR) curve leftwards - As demand falls, the firm adjusts to a point where its demand(AR) curve becomes tangential to the ATC curve.
- In the long run, the price equals ATC at the profit-maximizing output level (MR = MC), so firms earn just enough to cover their costs, resulting in normal profits only.
comments on efficiency in a monopolistic market
short run - allocative efficiency is not reached as price not equal to MC
long run - allocative efficiency is not reached
long run and short run - productive efficiency is not reached as we are not on the lowest part of AC curve
lpng run - no dynamic efficiency, profits arent being made to reinvest
VERY INEFFICIENT STRUCTURE
evaluation point for the argument that a monopolistic competitive market is inefficient
- There is some competition, which reduces price-setting power.
- With firms facing competition from close substitutes, their ability to raise prices and exploit consumers is limited compared to a monopoly
- The loss in consumer surplus is less severe, meaning consumers still get relatively competitive pricing.
- Perfect competition assumes homogeneous goods, but is that what consumers want?
- In monopolistic competition, product differentiation caters to diverse consumer preferences, offering a variety of choices.
- Consumer satisfaction could be higher, as many prefer differentiated products over identical ones.
- The productive inefficiency in monopolistic competition is less severe than in monopoly.
- With close substitutes and competition, firms can’t afford to fully exploit economies of scale as monopolies do, preventing extreme inefficiency.
- Productive inefficiency exists but is not as pronounced, and prices remain more competitive.
- Economies of scale can be greater than in perfect competition
- Firms in monopolistic competition can reach a size that allows for some economies of scale, unlike perfectly competitive firms, which are usually too small to benefit from these efficiencies.
- This could lead to slightly lower prices and better resource use compared to perfect competition.
- Short-run supernormal profits may encourage reinvestment, leading to dynamic efficiency.
- Firms may use their short-run profits to innovate, improve products, and invest in new technologies, making the market more dynamically efficient.
- This can benefit consumers over time through better products and services, even if there is some inefficiency in the short run.
what is allocative efficiency
- where resources follow consumer demand
- where society surplus is maximised
- where net social benefit is maximised
- on a graph, it’s where D=S and where AR/P = MC
what is productive efficiency
- when a firm is operating at the lowest point on their AC curve
- full exploitation of economies of scale
what is X efficiency
- when a company is minimising their waste, there are no excess costs
- occurs when firm is operating on the AC curve
what is dynamic efficiency
- the reinvestment of long run supernormal profit back into the business