business objectives Flashcards
(13 cards)
profit
the surplus remaining after total costs are deducted from total revenue
market share
a businesses percentage of total sales within an industry
characteristics of market share
its a proportion of the industries sales that you control and is a sign of competitive advantage,
importance and how to increase market share
important as its provides a competitive advantage, reputation of company, and awareness, to increase - lower costs, lower prices, increased sales, increase quality, increase advertising, damage occurs to competitor ect.
efficiency
how well resources are used to achieve objectives, including raw materials, labor, machinery, time,
effects of efficiency
when a business is not efficient costs go up, prices go up, its less competitive, sells less.
productivity
the ratio of outputs produced compared to inputs require
effectiveness
the degree to which a business has achieved its stated objectives
market need
the desires or demands of customers
social need
to fulfill a social need is to make society a better place through the actions of the business. e.g. Westpac’s lifesaver rescue helicopter
share
portion of ownership in a company
shareholder
a person who owns at least one share in a company making them a partial owner
business objectives
. to make a profit
. to increase market share
. to fulfill and market need
. to fulfill social need
. to meet sharholder
expectations
. to improve efficiency
. to improve effectiveness.