Ch 6 Public Relations

Question 1

Which NFPA standard clearly articulates the requirement for public relations?

Answer 1

NFPA 1021, Standard for Fire Officer Professional Qualifications

Question 2

For Fire Officer _____, this duty involves developing programs that improve and expand service, build partnerships with the public and prepare community or programs

Answer 2

Fire Officer III

Question 3

For Fire Officer ______ , this duty involves projecting a positive image of the fire department of the community and to attend participate in and assume a leadership role in given community events

Answer 3

Fire Officer IV

Question 4

For Fire Officer _____, this duty involved, dealing with INQUIRIES at the community and communicating the role, IMAGE and mission of the department to the public and delivering safety injury and fire prevention, education programs, as well as INITIATE action on a community need

Answer 4

Fire Officer I
(Initiate = I)

Question 5

For Fire Officer _____ this duty involves dealing with inquiries of allied organizations in the community, and projecting the role to other organizations with similar goals and missions for the purpose of establishing strategic partnerships, as well as explaining the benefits to the organization of cooperating with allied organizations

Answer 5

Fire Officer II
(Allied = II)

Question 6

The fire chiefs first GOAL must be to _____

Answer 6

Build GOOD relationships within the department

(Internal Customers)

Question 7

The first task in creating a coherent public relations program is

Answer 7

To IDENTIFY the various stakeholders and publics

Question 8

The second task and creating a public relations program is _____

Answer 8

The chief to decide who can speak for the fire department and designate THAT PERSON

Question 9

The final task in creating a public relations program for the fire chief

Answer 9

To decide who, besides the designated spokesperson will be allowed to speak to the media and design a procedure

Question 10

Media relations falls into how many categories

Answer 10

3 (R.P.I)

• Reactive (most personnel)
  
  • PIO and others
• Proactive
  
  • Fire Chief and PIO
• Interactive (PIO)
  
  • PIOs

Question 11

This is the one time the fire chief should assume the role of spokesperson for the organization

Answer 11

Crisis or public relations crisis

Question 12

Four R’s when publicly, responding to a crisis (GSFS)

Answer 12

• Regret (first step)
• Resolution (if not dept fault…say
  nothing)
• Reform (assure not again)
• Restitution (not legal judgements)

G S F S

Question 13

Sometimes the easiest way to get information out about an important topic is to _______ , whereas a _____ is a premier tool for communicating with the world at large

Answer 13

• Press conference
• Good website

Question 14

Steps for Public Relations

Goal -> Tasks

Answer 14

Goal - build relationships w/i dept
1st Task - ID stakeholders
2nd - person to speak PIO
3rd - who else allowed to speak

Question 15

____ are opportunities for fire chiefs to do the right things

Answer 15

Crises