ch 8 questionnarie design and fieldwork plan Flashcards

(11 cards)

1
Q

steps to a good questionnaire design

A
  1. identity research aims and goals of your questionnaire
  2. define target respondents
  3. develop clear questions
  4. choose your question type
  5. design question sequence and overall layout
  6. test run
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2
Q

basic rules for questionnaire design

A
  1. kiss (keep it short and simple)
  2. number questions and pages
  3. group related questions together
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3
Q

introduction of questionnaire includes

A
  1. who you are
  2. why you’re doing the research
  3. assures confidentiality
  4. how long will it take
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4
Q

to ensure a high response rate

A

make respondents feel that their answers are important and useful

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5
Q

format of questions

A
  1. adjust to audience
  2. keep sentences simple and short
  3. ask for one information at a time
  4. make possible answers clear
  5. be specific
  6. be appropriate
  7. be simple
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6
Q

problems to avoid in questionnaire

A
  1. avoid double barreled questions
  2. avoid abbreviations and slang
  3. avoid not mutually exclusive options
  4. avoid leading questions
  5. avoid making it too long
  6. avoid spelling/typing mistakes
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7
Q

why is general appearance important in questionnaire

A

increased number of respondents
increased quality of answers

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8
Q

what is fieldwork design

A

process of collecting data in a real world environment

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9
Q

components of fieldwork design

A
  1. plan
  2. training researchers
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10
Q

what does plan of fieldwork design include

A
  1. who will collect the data
  2. when data collection will start
  3. how long will it take
  4. who supervises
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11
Q

how to train researchers for fieldwork design

A
  1. conduct mock interviews
  2. discuss challenges they might face
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