ch 8 questionnarie design and fieldwork plan Flashcards
(11 cards)
1
Q
steps to a good questionnaire design
A
- identity research aims and goals of your questionnaire
- define target respondents
- develop clear questions
- choose your question type
- design question sequence and overall layout
- test run
2
Q
basic rules for questionnaire design
A
- kiss (keep it short and simple)
- number questions and pages
- group related questions together
3
Q
introduction of questionnaire includes
A
- who you are
- why you’re doing the research
- assures confidentiality
- how long will it take
4
Q
to ensure a high response rate
A
make respondents feel that their answers are important and useful
5
Q
format of questions
A
- adjust to audience
- keep sentences simple and short
- ask for one information at a time
- make possible answers clear
- be specific
- be appropriate
- be simple
6
Q
problems to avoid in questionnaire
A
- avoid double barreled questions
- avoid abbreviations and slang
- avoid not mutually exclusive options
- avoid leading questions
- avoid making it too long
- avoid spelling/typing mistakes
7
Q
why is general appearance important in questionnaire
A
increased number of respondents
increased quality of answers
8
Q
what is fieldwork design
A
process of collecting data in a real world environment
9
Q
components of fieldwork design
A
- plan
- training researchers
10
Q
what does plan of fieldwork design include
A
- who will collect the data
- when data collection will start
- how long will it take
- who supervises
11
Q
how to train researchers for fieldwork design
A
- conduct mock interviews
- discuss challenges they might face