chapter 1 intro to business research

Question 1

types of research

Answer 1

1. descriptive
2. explanatory
3. predictive

Question 2

what is descriptive research

Answer 2

describes characteristics of the issue but not why

Question 3

what is explanatory research

Answer 3

explains reason behind the issue

Question 4

what is predictive research

Answer 4

predicts future occurrences based on current data

Question 5

types of business research

Answer 5

1. applied
2. basic

Question 6

purpose of applied vs basic

Answer 6

applied: to solve a specific problem
basic: build general knowledge for future use

Question 7

what is the focus of applied vs basic research

Answer 7

1. applied: immediate solutions
2. basic: broader, theoretical understanding

Question 8

who conducts it applied vs basic

Answer 8

-applied: companies or consultants
- basis: academics or universities

Question 9

what is internal
research

Answer 9

research conducted within the organization

Question 10

advantages of internal researchers

Answer 10

1. familiar with company structure
2. better chance of being accepted by employees
3. lower cost compared to hiring outside firm
4. available to implement their recommendations

Question 11

disadvantages of internal researchers

Answer 11

1. may lack fresh ideas and perspectives
2. risk of bias
3. may not be perceived as experts by managers

Question 12

advantages of external research

Answer 12

1. more experience from working with other organizations
2. more up to date on new problem solving techniques
3. fresh unbiased perspectives

Question 13

disadvantages of external research

Answer 13

1. cost is high
2. need more time to understand the organization
3. rarely accepted by the employees
4. charge additional fees for implementation and evaluation

Question 14

define ethics in business research

Answer 14

code of conduct for behavior accepted while conducting research

Question 15

ethics applies to

Answer 15

1.sponsors (acting in good faith)
2. researchers (honest and unbiased)
3. participants (protected rights, informed consent)

Question 16

ethical principles

Answer 16

1. harm to participants
2. informed consent
3. privacy
4. deception
5. data manipulation

Question 17

other legal and ethical considerations

Answer 17

1. data management
2. copyright
3. affiliation and conflict of interest
4. NDA

Question 18

define ethical responsibility

Answer 18

conduct research honestly and with integrity at all stages of the research cycle

Question 19

forms of ethical violation

Answer 19

1. selective sampling
2. not reporting survey response rates
3. biased data collection
4. making up data
5. falsifying results
6. trimming data
7. biased analysis