chapter 3 defining the problem Flashcards
(22 cards)
what is step one in research
recognize a broad issue or opportunity
where can broad problems come from
- existing problem
- desire for improvement
- planning for the future
what is problem type one in business research
- standard not achieved
what is problem type 2
company is meeting the old standard, but now a new higher standard is required
what is problem type 3
inconsistent performance: sometimes the company meets the standards but sometimes it doesn’t
what are the tasks involved in the problem definition stage
- discussion with decision makers
- interviews with experts
- secondary data analysis
- qualitative research
what is the purpose of discussion with decision makers during the problem definition stage
understand manager and stakeholder’s concerns and goals and priorities
why conduct interview with experts in the problem definition stage
get input from people who have experience related to the problem
what is secondary data analysis in the problem definition stage
reviewing existing reports, studies, and data to understand the background
what are the 4 criteria’s for evaluating secondary data in problem definition stage
- timeliness
- accuracy
- relevance
- costs
what is qualitative research in the problem definition stave
using flexible methods like open interviews to explore ideas, opinions and patterns
what are the 3 parts of breaking down research problem
- analytical framework and model: structure or theories guiding the research
- research question and hypothesis: what you want to test or find out
- specification of information needed: what data or insight is required
6 steps in the process of problem definition
- find out decision maker objectives
- understand background of the problem
- identify the real problem, not the symptoms
- determine unit of analysis
- determine relevant variables
- state research questions and objectives
what is the iceberg principle
only visible symptoms are on the surface, the real problem lies underneath
what is the purpose of the 5 why techniques
to trace a problem back to it’s root cause by asking why 5 times
define theory
formal, logical explanation of events, describing how things relate to each other
define hypothesis
a formal prediction about relationship between variables
can you accept a hypothesis in research
no, you either reject or fail to reject based on evidence
what are key ethical issues in research
- staying objective and maintain integrity
- protect participants’ privacy
- avoid causing harm to individuals, organizations, or society
what is a research proposal
a written statement of the research design and explains the purpose of the study
how to anticipate outcomes
using dummy tables
what are dummy tables
representations of tables expected in the final report