chapter 3 defining the problem Flashcards

(22 cards)

1
Q

what is step one in research

A

recognize a broad issue or opportunity

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2
Q

where can broad problems come from

A
  1. existing problem
  2. desire for improvement
  3. planning for the future
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3
Q

what is problem type one in business research

A
  1. standard not achieved
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4
Q

what is problem type 2

A

company is meeting the old standard, but now a new higher standard is required

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5
Q

what is problem type 3

A

inconsistent performance: sometimes the company meets the standards but sometimes it doesn’t

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6
Q

what are the tasks involved in the problem definition stage

A
  1. discussion with decision makers
  2. interviews with experts
  3. secondary data analysis
  4. qualitative research
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7
Q

what is the purpose of discussion with decision makers during the problem definition stage

A

understand manager and stakeholder’s concerns and goals and priorities

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8
Q

why conduct interview with experts in the problem definition stage

A

get input from people who have experience related to the problem

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9
Q

what is secondary data analysis in the problem definition stage

A

reviewing existing reports, studies, and data to understand the background

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10
Q

what are the 4 criteria’s for evaluating secondary data in problem definition stage

A
  1. timeliness
  2. accuracy
  3. relevance
  4. costs
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11
Q

what is qualitative research in the problem definition stave

A

using flexible methods like open interviews to explore ideas, opinions and patterns

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12
Q

what are the 3 parts of breaking down research problem

A
  1. analytical framework and model: structure or theories guiding the research
  2. research question and hypothesis: what you want to test or find out
  3. specification of information needed: what data or insight is required
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13
Q

6 steps in the process of problem definition

A
  1. find out decision maker objectives
  2. understand background of the problem
  3. identify the real problem, not the symptoms
  4. determine unit of analysis
  5. determine relevant variables
  6. state research questions and objectives
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14
Q

what is the iceberg principle

A

only visible symptoms are on the surface, the real problem lies underneath

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15
Q

what is the purpose of the 5 why techniques

A

to trace a problem back to it’s root cause by asking why 5 times

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16
Q

define theory

A

formal, logical explanation of events, describing how things relate to each other

17
Q

define hypothesis

A

a formal prediction about relationship between variables

18
Q

can you accept a hypothesis in research

A

no, you either reject or fail to reject based on evidence

19
Q

what are key ethical issues in research

A
  1. staying objective and maintain integrity
  2. protect participants’ privacy
  3. avoid causing harm to individuals, organizations, or society
20
Q

what is a research proposal

A

a written statement of the research design and explains the purpose of the study

21
Q

how to anticipate outcomes

A

using dummy tables

22
Q

what are dummy tables

A

representations of tables expected in the final report