ch.8 Flashcards Preview

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Flashcards in ch.8 Deck (23):
1

Electronic commerce (e-commerce)

conducting business activities electronically (distribution, buying, selling, marketing, servicing of products and services)

2

Business to business (B2B) e-commerce:

between organization
- connecting business partners in virtual supply chain to reduce costs

3

Bus side e-commerce

purchase goods and services from suppliers

4

sell side ecommerce

sell products and services to customers

5

Business to consumer (B2C) ecommerce:

-customers deal directly with org. and avoid intermediaries
-eliminate middleman, intermediaries

-Squeezes costs + inefficiencies out of supply chain -can lead to higher profits for biz/lower prices CX

6

Disintermediation

elimination of intermediate

7

Consumer to consumer (C2C) ecommerce

onsumers selling directly to other consumers
○ Using 3rd party to facilitate the process (i.e ebay)

8

E-GOVERNMENT

use of information and communications technology to: -simplify sharing information,
-speed paper based processes,
-improve relationship between citizens and gov

9

ELECTRONIC RETAILING (E-TAILING)

direct sale of products or services through electronic store fronts.

10

CYBERMALL

single website that offers many products and services at one internet location

11

ELECTRONIC EXCHANGE

- electronic forum (basically for pro's in biz)

-manufacturers, suppliers, competitors ,buy and sell goods, trade market info, run back office operations

12

PRIVATE VS PUBLIC EXHCANGE

-Private exchg: owned/operated by single company
-Public exchg: owned/operated by industry groups

13

MARKETING SEGMENTATION

-identifying specific markets to target them with advertising
-Divides pool of potential customers into smaller groups

14

mobile impression

○ Cost per thousand (CPM)
○ Cost per click (CPC)
○ Cost per action ( CPA)

15

Price comparison

enables shoppers to compare prices and products on web

16

couponing

shoppers sign up with individual retailers, coupons sent directly to their cell phone

17

coupon aggregators

receive promotions from many retailers

18

Payment card industry (PCI) security standard

-Measures and (?) security procedures to safe gaurd card issuer, cardholder, merchant.

19

Address verification system

compares the address on file with the card issuer to the billing addr provided by card holder.

20

CARD VERIFICATION TECHNIQUE

numbers on back of card

21

INTELLECTUAL PROPERTY

-WORK OF THE MIND
- owned or created by single entity

22

DIGITAL RIGHTS MANAGEMENT (DRM)

- technologies to enforce policies for controlling access to digital media
-Prevents revenue loss due the illegal duplication

23

PHISING

sending bogus messages supposedly from legitimate institution to pry personal info from cust