Ch9-control the mood

Question 1

sympathy vs emphaty

Answer 1

cares about feelings
shares feeloing

Question 2

greeks about emotions

Answer 2

pain was the secret to all emotions
the good passions like JOY were the absence of the pain

Question 3

Aristotle observed

Answer 3

reality looks different under different emotions

Question 4

emotions comes from beliefs

Answer 4

by changing them you can change pathos

Question 5

beliefs come from experience and expectations

Answer 5

Audience relies on what happened or will happens

Question 6

making a dramatic scene

Answer 6

put them through a vivid experience
make them to see through your eyes

Question 7

Argument tool storytelling

Answer 7

best way to change their mood
about you or them

Question 8

best story

Answer 8

give them trill of recognition :

invoke guilt or pleasure by: this may sound familiar.. this links it to emotions

Question 9

Pathos depends how

Answer 9

to self control and speak simply

Question 10

Argument tool: emotional volume contol

Answer 10

let your audience do it for you do not exaggerate , build up gradually

Question 11

Pathos

Answer 11

works best s at the end with groups

Question 12

start loud then turn quiet

Answer 12

this makes people to lean and hear and gives them emotional crescendo and dramatic

Question 13

humor

Answer 13

the best to improve ethos

Question 14

best humor

Answer 14

use emotions tied to human tribal instincts and exploit their insecurities to make them identify with you

Question 15

anger

Answer 15

who is susceptible:

-when person desires something / belittle the desire

Question 16

persuasion alert:fear

Answer 16

argument by the stick: compels people to act which precludes choice - naked instinct

Question 17

Argument tool: belittlement charge

Answer 17

show your opponent is dissing audience desires

this stir masses:” congress thinks we are just softhead …” in addition to actual cause

Use words that show identity of the group: we , us people make is personal not general

Question 18

Use anger or not

Answer 18

gets faster results but people get too far ahead

it is not the best emotion in the deliberative argument

best in the courtroom

Question 19

argument tool: patriotism

Answer 19

by showing a rival’s success or by disrespecting its territory or symbols

it is not idealism

Question 20

oxytocin in audience

Answer 20

what you have in common
praise winning

Question 21

Aristotle patriotism

Answer 21

love for your own kid

stand up for strangers
praise the winning sports team
describe the enemy

Question 22

argument trick: Emulation

Answer 22

provide only kind of role models your audience already admires

Question 23

Argument tool: unannounced emotion

Answer 23

don’t advertise a mood invoke them

I heared sth that makes you mad
no it won’t

Question 24

Argument emontion

Answer 24

humor
anger
patriotism
emulation

Question 25

Argument trick: Nostalgia

Answer 25

promise a return to a perfect past

Question 26

Argument tool: desire

Answer 26

exploiting your audience lust for something can push them from changing their mind to action

Question 27

seduction

Answer 27

taken the gap that created by basic logic with desire-grab a carrot and dangle it

beachbody example : bridge the gap with a hottie in mirror

Question 28

all in one

Answer 28