Ch12-persuade In Your Own Terms

Question 1

reframing the argument

Answer 1

To add boundaries to the argument

You pig you ate the whole jar

Is this about me or what’s going on with you other than peanut?

Question 2

Argument tool framing

Answer 2

define the issue in the broadest context
then deal with specific problem
use future tense

Question 3

A good slogan to show two sides of the arguments- common place

Answer 3

An egg is not a chicken
make abortion safe and rare

Question 4

Try this at work for the broadest approach to get common place approval

Answer 4

Question 5

Abortion tactic

Answer 5

pros : pro life positive
cons: abortion negative

separate them and appose the cons itself to make it unnecessary, this makes the issue broad

Question 6

argument tool redefinition

Answer 6

don’t accept the words redefine them in your favor

Question 7

Argument tool jujitsu

Answer 7

accept the argument for countering
and defend it as a positive thing

if by egghead you mean .. yes I’m an egghead

Question 8

Try this in the office jujitsu

Answer 8

Question 9

argument tool contrast

Answer 9

use contrasting term to look your opponent bad
professional vs fun in airline magazine example

Question 10

use this in public to attack reputation

Answer 10

I am not talking about this, i am talking about “opposite of their character”
theory vs practical

Question 11

the tools: if the facts don’t work redifine

Answer 11

labeling:
-term changing: do not accept
-redefine:accept change connotations
-jujitsu: if their words favors you use to attack
-judo:contrast them

framing:
-commonplace
-define issue in the broadest context
-then deal with specifics-use future

Stance: position in the beo
-redefine facts
-belittle importance
-say it is irrelevant