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MICE LECTURE > CHAPTER 1 > Flashcards

CHAPTER 1 Flashcards

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1
Q

A general term indicating the coming
together of a number of people in one
place, to confer or carry out a particular activity.

A

EVENTS

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2
Q

A gathering of human beings, generally
lasting from few hours to a few days,
and designed to:
* Celebrate
* Honor
* Teach about
* Observe human endeavors

A

SPECIAL EVENTS

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3
Q

TYPES OF EVENTS

A
  1. Based on size
  2. M.I.C.E.
  3. Purpose & Content
  4. Natural Phenomenon
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4
Q

are the largest events generally
targeted at international markets.
EX: Miss Universe

A

Mega Events

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5
Q

are designed to increase the appeal of a specific tourism destination.

EX: OKTOBERFEST, SAINT PATRICK’S DAY

A

Hallmark events

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6
Q

It is the fastest growing segment of the
tourism industry.

A

M.I.C.E

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7
Q

Meaning of MICE

A
  • Meetings
  • Incentives
  • Conventions
  • Exhibition
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8
Q

takes place when two or more people come together with a common agenda.

SUCH AS:
Education
* Training
* Decision-making
* Research
* Information Exchange
* Networking
* Strategic planning

A

MEETINGS

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9
Q

an individual presentation, often
by one expert, where the audience can ask questions after the discussion.

A

LECTURE

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10
Q

provide room for interaction
between attendees and resource speakers.
Preferred for use in a small groups.

A

SEMINARS

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11
Q
  • meet and exchange views,
    convey a message, conduct a debate, or give publicity to some area on a specific issue.
A

CONFERENCE

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12
Q
  • requires hand-on activities to
    facilitate learning. These deal with specific problems, issues, or assignments.
A

WORKSHOPS

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13
Q
  • generally spiritual in nature usually conducted in a location far away
    from the city.
A

RETREATS

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14
Q

A global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in
support of organizational goals.

A

INCENTIVES

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15
Q

It is defined as a meeting with and exhibit. Its strength comes from the combined attractions of having
multiple, simultaneous activities.
• educational sessions
• committee meetings
• social functions
• meetings to conduct the governance business of the organization.

A

CONVENTION

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16
Q

Event at which products, services or promotional materials are displayed to attendees visiting exhibits on the show floor.
These events focus priariliy on business-to-business relationships.

A

EXHIBITIONS

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17
Q

Exhibition that is open to the public, usually requiring an entrance fee.

A

PUBLIC or CONSUMER SHOW

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18
Q

An exhibition of products and/services held for members of a common or related industry.

A

TRADE SHOWS

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19
Q

A commerce oriented event to facilitate bringing buyer and seller together or create awareness of a commercial product or service, scheduled alone or in conjunction with other events.

EXAMPLES:
• Open house
• Product launch

A

MARKETING EVENTS

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20
Q

Cultural celebrations created by and/or for the public.
• Religious Fiesta
• Cultural Events
• Social Events
• Historical Celebrations

A

FESTIVALS

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21
Q

Events created by or for a charitable or cause-related group for the purpose of attracting revenue, support, and/or awareness.

A

ADVOCACY and PHILANTHROPIC EVENTS

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22
Q

Events that focus on natural
wonders., flora, and fauna.

A

NATURAL PHENOMENA

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23
Q

ECONOMIC SIGNIFICANCE
OF EVENTS

A

TOURISM MULTIPLIER EFFECT

TRAVELERS>TRANSPO>ACCOMMODATION>LEISURE/FOOD ACTIVITIES > WAGES>EMPLOYMENT>SALES>TAXES

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24
Q

is the process by which an event is
planned, prepared, and produced.
• assessment
• definition
• direction
• control
• analysis

A

EVENTS MANAGEMENT

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25
Refers to the activities that need to be done even before the event begins
PRE-EVENT
26
Refers to the tasks and deliverables during the actual event.
EVENT PROPER
27
Refers to the evaluation of the event.
POST-EVENT
28
• Plans and executes the event • Responsible for the creative, technical, and logistical elements. - This includes overall event design, brand building, marketing and communication strategy, audio- visual production, script writing, logistics, budgeting, negotiation, and client service.
EVENT MANAGER
29
he is responsible for 1. venue booking 2. setup team, 3. risk management 4. signage 5. environmental control 6. Insurance
VENUE COORDINATOR
30
he is responsible for: 1. Entries 2. Ceremonies 3.Publishing 4. Tabulation of Results 5. Computer scores
PROGRAMME COORDINATOR
31
he is responsible for: 1. Publicity 2. Media Liaison 3. Promotional Events 4. Advertising 5. Media Kits 6. Marketing Materials
MARKETING COORDINATOR
32
he is responsible for: 1. Sponsor liaison 2. Catering 3. Seating Arrangements 4. Reception of dignitaries
HOSPITALITY COORDINATOR
33
he is responsible for: 1. Sales team 2. Giveaways 3. Outfitting of volunteers
MERCHANDISING COORDINATOR
34
3 M’s OF EVENTS
MONEY, MAN, MACHINE
35
By housing all related activities of the event in one location, hotels can create a convenient and efficient experience for attendees.
ACCOMMODATIONS
36
beverage industry is a diverse industry that includes a wide range of businesses involved in the production, preparation, distribution, and serving of food and beverages.
FOOD AND BEVERAGE
37
is a crucial aspect of planning incentive trips, particularly for trips that involve large groups of travelers. Incentive trips are often used to reward top performing employees or customers, and they may involve travel to destinations both domestic and international.
TRANSPORTATION
38
in hospitality industry can be seen as a strategic asset on which a whole hospitality ecosystem turns around and rapidly grows.
INFORMATION TECHNOLOGY
39
CAREERS IN EVENTS MANAGEMENT
1. Government 2. Academe 3. Corporate 4. Industry Sectors
40
• Department of Tourism • DOT Attached Agency and related offices such as the Center for International Trade, Expositions, and Missions (CITEM) • Local/Regional Tourism Office
GOVERNMENT
41
• College or University • Trainor for specific tourism and hospitality courses • TESDA Assessor • Academic Manager
ACADEME
42
• Trade show organizer • Meeting planner • Event promoter • Production assistant • Wedding planner • Party host • Stage manager • Festival promotions manager
CORPORATE
43
• Tourism and Hospitality • Advocacy • Sports and Athletic Organizations • Non-government Organizations • Radio and Television Stations • Volunteer groups.
INDUSTRY SECTORS
44
• Changing demographics. -The preference for authentic experience • Need for community - building and engagement • Responsible Tourism • Corporate social responsibility
SOCIETAL FORCES
45
• They reinvented the meaning of retirement. • Retirees are now more into travel, entertainment, sports and leisure, education, and the internet.
Power of the Baby Boomer
46
• Connected. Content-Driven. Community. • This generation wants free WiFi. • They want to be inspired, educated, and engaged.
Rise of the Millenials
47
Travellers now choose tourism destinations based on activities they can participate in. This shifts the paradigm from “destination-based” criteria to “activity-based”.
AUTHENTIC EXPERIENCES
48
Your connection with your stakeholders must begin even before the actual event. The challenge is to manage the communities to extend the interest in your activity.
NEED FOR COMMUNITY
49
Understands that its decisions and activities will affect society, the environment, and its own quest for increase in shareholder wealth. Referred to as the “triple bottom line” of people, planet, and profit
CORPORATE SOCIAL RESPONSIBILITY
50
51
3 P’S
PEOPLE, PLANET, PROFIT
52
Often described as the support mechanism for community-based programs
RESPONSIBLE TOURISM
53
SOCIO-ECONOMIC BENEFITS OF RESPONSIBLE TOURISM: • Generates greater economic benefits for local people • Involves local people in decisions that affects their lives and creates more meaningful connections • Positive contributions to the conservation of natural and cultural heritage • Minimizes negative economic, environmental and social impacts
TRUE
54
These refer to the ability to deliver information across platform seamlessly. • Gadgets and equipment • Software applications • Robotics
TECHNOLOGICAL FORCES
55
Stakeholders demand access to the internet - at all times - across all gadgets. They need the ability to register, pay, and receive their event kits via their phone, tablet, or desktop.
ACCESSIBILITY
56
The use of __________ reduces paper usage and inconvenience of printing and handling.
SOFTWARE AND APPLICATION
57
Several companies are investing in_______ technology that allows for seamless integration with their event.
WEARABLE TECHNOLOGY
58
These technologies can be used to deliver interactive and immersive views creating lasting impact on audience
AUGMENTED AND VIRTUAL TECHNOLOGY
59
are being used as booth attendants, bartenders, and entertainment
ROBOTICS
60
is being used to create decor and tokens for guests.
3D PRINTING
61
Climate change and the move to be green and sustainable have increasingly important in event management.
ENVIRONMENTAL FORCES
62
Erratic weather, abrupt changes in temperature, and natural disasters are challenging the way events are designed and executed.
CLIMATE CHANGE
63
Meeting the need of the present without compromising the ability of future generations to meet their own needs.
GREEN AND SUSTAINABLE PRACTICES
64
_________ can either hinder or enhance the progress of country, city, and municipality
ECONOMIC AND POLITICAL FORCES
65
Threats of terrorists acts and infectious diseases, whether real or perceived, can make or break an event and the reputation of a destination.
SECURITY
66
in any form, cause concern for organizers, sponsors, and other event partners.
CORRUPTION

MICE LECTURE (6 decks)

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