MODULE 4 Flashcards
(21 cards)
Any group of individual who can affect or is affected by the achievement of the firm’s objectives.
• These are different individuals and groups that support and influence an organization, and are reciprocally supported and influenced by it.
• These stakeholders can be as either belonging to the supply side or demand side.
STAKEHOLDERS
These individuals or companies are responsible for coordinating and managing MICE events. They may include event planning agencies, destination management companies (DMCs), or in-house event management teams within organizations.
• They act as a liaison between all organizers.
ORGANIZERS
• _________ are the event buyers.
• Companies or organizations that host MICE events as part of their business strategies. They might
m organize conferences, meetings, or incentive trips for their employees, clients, or stakeholders.
CLIENTS
Companies hold regular events - training, seminars, product launches - may decide to establish an events.
team.
With an external team, the company can save on fixed costs such as additional salaries and benefits while
gaining from skilled event execution.
PRIVATE COMPANIES
This represents a broad cross-section of buyers, from government institutions and agencies to local government units (LGUs) that host social, civic, cultural, historical, and political.
GOVERNMENT AGENCIES
They are also referred to as SMERF market.
• Social
• Military
• Educational
• Religious
• Fraternal
NON-PROFIT ORGANIZATIONS
• It is a way of creating wealth to service the public interest. It provides an opportunity for companies, individuals, and businesses to achieve their goals while raising critical funds for other organizations.
• Companies or organizations that provide financial or in-kind support for MICE events in exchange for branding, marketing opportunities, or other
benefits.
SPONSORS
• Individuals or organizations that act as
middlemen or facilitators in the planning, coordination, and execution of events.
They play a crucial role in bringing
together various stakeholders involved in organizing events and ensuring the
smooth operation of the event planning
process.
INTERMEDIARIES
EXAMPLES OF INTERMEDIARIES
- Destination Management Companies
2.Convention and Visitors Bureau - Event Technology Providers
- Travel Agencies
• Individuals who attend MICE events, such as delegates, participants, speakers, tourists, buyers, exhibitors, and special guests.
• Their satisfaction and experience are crucial for the success of the event.
ATENDEES
Different specialist-organizations that provide products and services to organizers.
SUPPLIERS
Represent skilled personnel and organizations that assist with carpentry, painting, interior, etc.
CONTRACTOR
• Aside from members of traditional print and broadcast media, organizers must include a new range of individuals and organizations involved in other media platforms.
• These may include bloggers, vloggers, social media influencers, as well as content writers and producers for specific industries and markets.
MEDIA
• Stewards play a critical role in event management by providing the necessary manpower to monitor specific tasks.
• Some are recruited from schools, host communities, or civic organizations.
VOLUNTEERS
• Local communities where MICE events take place may be affected by factors such as increased tourism, traffic, or noise.
Their support, cooperation, and feedback can impact the success and sustainability of MICE activities.
RESIDENTS AND LOCAL COMMUNITY
It is a process of responsible decision making.
It is knowing what is right and wrong given a specific situation.
PROFESSIONAL AND BUSINESS ETHICS
Your attitude, including your sensitivity to other people’s culture and traditions, says a lot about your breeding.
GOOD MANNERS AND RIGHT CONDUCT
Based on ASEAN Common Competency
Standards for Tourism Professionals
(ACCSTP) to considered competent one
must:
• Managing a range of different task
• Responding to contingencies or breakdowns
• Dealing with responsibilities of the workplace
• Working with others
COMPETENT AND TOURISM PROFESSIONAL
The M.I.C.E. and special events industry
give you unlimited opportunities to network
Clients, suppliers, delegates, sponsors
remember your attitude, manners and
level of professionalism.
Furthermore, they remember details of
your previous interaction with them.
BUSINESS RELATIONSHIPS
Principles of Professional and Ethical Conduct
- Be prepared, considerate, realistic and factual
- Be cognizant of the value of everyone’s time
- Meet your deadlines and keep your promises
- Don’t criticize. Seek resolution
- Share the glory
