M2

Question 1

is a process of creating, communicating and implementing a more operational roadmap to guide the actions, policies and decision-making. It should align with the strategic plan and assist in its implementation.

Answer 1

EVENT PLANNING

Question 2

3 CONCEPT DESIGN

Answer 2

1. SCAMPER TECHNIQUE
2. BUILDING BLOCKS TECHNIQUE
3. RESEARCH

Question 3

SCAMPER stands for

Answer 3

Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse

Question 4

Replace a part, material or process with something else

Answer 4

SUBSTITUTE

Question 5

Join elements, ideas or functions together in new ways

Answer 5

COMBINE

Question 6

Modify something to better suit a new purpose, person or context.

Answer 6

ADAPT

Question 7

Enlarge, reduce. change the shape, or alter attributes. Can a small change have a big effect?

Answer 7

MODIFY

Question 8

Rather than changing the thing itself, consider changing the context it exists in

Answer 8

PUT TO ANOTHER USE

Question 9

Remove elements, simplity or pare down to essentials.

Is less more?

Answer 9

ELIMINATE

Question 10

Flip the script, reorder your priorities. invert cause and effect and turn it all
upside-down.

Answer 10

REVERSE

Question 11

is useful when creating events with specialized products and services targeting a specific market, function or industry.

Answer 11

VERTICAL

Question 12

is applicable when you want to cover a wide variety of products, services and industries

Answer 12

HORIZONTAL

Question 13

Objectives measure performance.
They also convert a corporate vision
into specific targets that are
quantifiable, measurable and
deadline-driven.

Answer 13

SMART

Question 14

SMARTER stands for

Answer 14

Specific, Measurable, Attainable, Reasonable, Time-bound, Engaging, Rewarding

Question 15

According to Thompson, Strickland and Gamble (2012), there are two main types of objectives,:

Answer 15

1. STRATEGIC
2. FINANCIAL

Question 16

These objectives focus on improving “competitive vitality and future business position.

Answer 16

STRATEGIC

Question 17

These are directed towards improving business performance.

Answer 17

FINANCIAL

Question 18

an achievable outcome that is typically broad and long term

Answer 18

GOAL

Question 19

Defines the specific, measurable actions you must take to achieve the overall goal

Answer 19

OBJECTIVE

Question 20

There are basic differences between a goal and an objective.

1. Goals are broad; objectives are narrow
2. Goals are general intentions; objectives are precise
3. Goals are intangible; objectives are tangible
4. Goals are abstract; objectives are concrete
5. Goals cannot be validated as is; objectives can be validated

Answer 20

TRUE

Question 21

IN SMARTER…
What are the event objectives?
What are the client’s objectives?

Answer 21

SPECIFIC

Question 22

How do we measure our success?
What would be the indicators of event success?

Answer 22

MEASURABLE

Question 23

• Are there enough resources?
  Realistic

Is it concept feasible?
Are there enough resources to implement the concept?

Answer 23

ATTAINABLE

Question 24

Are the tasks achievable within the timetable?
What are the milestones we will use as our basis?

Answer 24

TIME-BOUND

Question 25

Is it concept feasible? Are there enough resources to implement the concept?

Answer 25

REALISTIC