Chapter 1 Flashcards
(18 cards)
Sophist
itinerant teachers who traveled from city-state to city-state in classical Greece, training people in public speaking
techne
experiential knowledge; knowledge of particular events in the world around us; the least reliable form of knowledge
episteme
universal knowledge, or understanding about the common characteristics of like material
intermediate knowledg
knowing what does not reflect an excess or a defect but instead what is intuitively correct to the person
ethos
the credibility of the speaker
logos
the logical dimension of appeal
pathos
the emotion dimension of the appeal that can influence an audience’s disposition toward the optic, speaker, or occasion
artistic proof
constructed by the speaker for the occasion; concerns ethos, pathos, and logos
inartistic proof
all the evidence, data, and documents that exist outside of the speaker and the audience, but nevertheless can aid in persusaion
RHETORS
speakers
clarity
the ability of speakers to clearly articulate what they wish to say
correctness
the accuracy of information presented and the honest representation of the speaker
propriety
good behavior and faithfulness to what one considers morel and just
invention
the first canon of rhetoric in which you choose the best possible arguments for your case
arrangement
the second canon of rhetoric in which you determine the most effective way to organize and the audience
style
the third canon of rhetoric; involves word choice, phrasing, and the level of formality in the language you use to present your case to the audience
delivery
the fourth canon of rhetoric; the manner in which you physically and vocally present the speech
memory
the fifth canon of rhetoric; refers to one’s ability to recall names and important information in the middle of a speech as well as to driver a cogent speech without notes
