Chapter 7 Flashcards
(5 cards)
1
Q
explanation
A
a process by making information clear to a person who previously did not understand it
2
Q
schema
A
a mental representation that organizes information about a subject
3
Q
Elaboration likelihood Model or (ELM)
A
a theory that proposes two primary cognitive processing paths we use to make decisions
4
Q
seductive details
A
bits of interesting information associated with your topic, but not part of it
5
Q
Comparison
A
connecting new information with something a person already knows
