Chapter 1

Question 1

Give the two definitions of communication

Answer 1

transmission of a message from a source to a receiver, the process of creating a shared meaning **

Question 2

Harold Lasswell

Answer 2

political scientist that made a convenient way to describe communication is answering five questions:
who? says what? through which channel? to whom? with what effect?

Question 3

There must be ____ of a meaning for communication to take place

Answer 3

sharing

Question 4

feedback

Answer 4

response

Question 5

communication is a ____ and ____ process

Answer 5

reciprocal and ongoing process

Question 6

Who was Wilbur Schramm

Answer 6

communication researcher, used ideas from Charles Osgood to visually represent interpersonal communication

Question 7

interpersonal communication

Answer 7

communication between two or a few people

Question 8

The Osgood and Schramm Model of communication states that precipitants are ___ because there are no clear sources and receivers in a reciprocal process

Answer 8

interpreters

Question 9

encoding vs. decoding

Answer 9

encoding- transformed into understandable sign and symbol system
decoding- signs and symbols are decoded

Question 10

What is missing from the Osgood and Schramm Model

Answer 10

noise

Question 11

noise

Answer 11

anything that interferes with successful communication

Question 12

medium

Answer 12

means of sending information

Question 13

mass medium

Answer 13

when the medium is a technology that carries messages to large amounts of people

Question 14

mass communication

Answer 14

process of creating a shared meaning between mass media and their audiences

Question 15

In Schramms mass communication model, feedback is represented by:

Answer 15

a dotted line- inferential feedback

Question 16

inferential feedback

Answer 16

indirect rather than direct feedback

Question 17

James W. Carey

Answer 17

media theorist that offered a cultural definition of communication

Question 18

cultural definition of communication

Answer 18

Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed

Question 19

James W. Carey’s definition states that what two things are linked

Answer 19

communication and reality

Question 20

culture

Answer 20

the learned behavior of members of a given social group

Question 21

Benefits to culture

Answer 21

it helps define us and our world

Question 22

How are communication and culture related

Answer 22

through communication over time we have learned what our culture expects of us

Question 23

dominant culture/ mainstream culture

Answer 23

the culture that holds sway with majority of people

Question 24

bounded/ co-cultures

Answer 24

smaller cultures within a national culture

Question 25

technology determinism

Answer 25

machines and their development drive economic and cultural change

Question 26

media literacy

Answer 26

the ability to effectively and efficiently comprehend and use any form of communication

Question 27

what book did Gutenberg produce using Korea metal mold printing

Answer 27

the bible

Question 28

Stuart Ewen

Answer 28

media professor that compared media literacy with traditional literacy

Question 29

Art Silverlatt

Answer 29

media scholar that identified the seven fundamental elements of media literacy

Question 30

List the components of media literacy

Answer 30

A critical thinking skill that allows someone to independently judge media content, an understanding of the mass communication process, awareness of the impact of media on the individual and society, strategies for analyzing media messages, understanding that media content leads to culture, the ability to understand media content

Question 31

multiple points of access

Answer 31

to be able to approach media content from a variety of directions and choose a media type according to one's preference

Question 32

third person effect

Answer 32

the common attitude that others are influenced by media messages but that we are not

Question 33

Know the seven media literacy skills for humans

Answer 33

ability to filter out noise, understand and respect media messages, be able to react accordingly to a media message, develop expectations, know when genres are being mixed, know credibility of media messages

Question 34

genre

Answer 34

categories of expression within the different media

Question 35

convenctions

Answer 35

standardized style elements that characterize genres

Question 36

production values

Answer 36

the choice of lighting, editing, special effects, etc.

Question 37

what is parchment

Answer 37

paper from dried animal skins

Question 38

Chinese invented the _____ which used ___ letters, but Gutenberg gave it metal letters

Answer 38

Print Press, wooden letters

Question 39

What event in history printed the Bible over and over?

Answer 39

The Industrial Revolution