Chapter 2

Question 1

day-and-date release

Answer 1

premiering and releasing a movie to the public at the same time through a theater, DVD, and download

Question 2

formats

Answer 2

a radio station’s particular sound or programming content

Question 3

platform

Answer 3

the means of delivering a specific piece of media content

Question 4

media multitasking

Answer 4

simultaneously consuming many different kinds of media

Question 5

convergence

Answer 5

the erosion of traditional distinctions among media (media convergence is merging together multiple types of media, ex; the smartphone has internet, radio, video games, etc)

Question 6

What are the three main forces that alter the nature of media industries

Answer 6

concentration of media ownership and conglomeration, rapid globalization, and hypercommercialization

Question 7

concentration of ownership

Answer 7

ownership of different and numerous media companies concentrated in fewer and fewer hands: fewer organizations controlling shares of mass media

Question 8

conglomeration

Answer 8

the increase in the ownership of media outlets by larger, nonmedia companies (ex: comcast/ walt disney)

Question 9

economies of scale is a defense to

Answer 9

concentration and conglomeration

Question 10

economies of scale

Answer 10

concept that relative cost declines as the size of the endeavor grows

Question 11

oligopoly

Answer 11

a concentration of media industries into an even smaller number of companies, ex; AT&T and Verizon are dominating cell phone services

Question 12

globalization

Answer 12

ownership of media companies by multinational corporations

Question 13

audience fragmentation

Answer 13

audiences for specific media content becoming smaller and increasingly homogeneous (ex: having Ski and Internet Geek magazines for specific audiences)

Question 14

narrowcasting/ niche marketing/ targeting

Answer 14

aiming broadcast programming at smaller, more demographically homogeneous audiences

Question 15

Zonecasting

Answer 15

allows radio stations to deliver different commercials to specific neighborhoods

Question 16

location based mobile advertising

Answer 16

lets marketers directly send ads targets to you are wherever you are at that moment

Question 17

addressable technologies

Answer 17

technologies permitting the transmission of very specific content to equally specific audience members

Question 18

taste publics

Answer 18

form of media, groups of people bound by little more than interest in a given form of media content

Question 19

hypercommercialism

Answer 19

increasing the amount of advertising and mixing commercial and noncommercial media content (ex: american idol’s program, half the hour is dedicated to promotions)

Question 20

product placement

Answer 20

the integration, for a fee, of specific branded products into media content

Question 21

brand entertainment

Answer 21

brands are a part of and essential to a certain program, in order to make jokes about McDonalds, you need McDonalds brand in media content

Question 22

payola

Answer 22

payment made by recording companies to DJs to air their records

Question 23

webisodes

Answer 23

Web-only television shows

Question 24

Tony Kern

Answer 24

technology attorney who stated convergence is fueled by providing a common mean to present all forms of communication, high speed connectivity, and the positive effects of the advancements in technology

Question 25

synergy

Answer 25

energy between overlapping media

Question 26

platform agnostic

Answer 26

having no preference for where we access our media content

Question 27

blogs

Answer 27

regularly updated online journals that comment a wide variety of topics

Question 28

cost of entry

Answer 28

amount of money needed for media content production

Question 29

messages sent by mass communication are

Answer 29

identical, mechanically produced, simultaneously sent, inflexible, and unalterable

Question 30

really simple syndication

Answer 30

allows users to access updates to online content in way they can understand it

Question 31

and RSS message is

Answer 31

alterable and unique

Question 32

appointment consumption

Answer 32

audiences consume content at a time predetermined by the producer and distributor

Question 33

consumption on demand

Answer 33

ability to consume any content anytime/ anywhere

Question 34

In the traditional model of mass communication, feedback is

Answer 34

inferential and delayed

Question 35

Wilbur Schramm's fraction of selection:

Answer 35

is the expectation or effort of the consumer, it is used to determine success

Question 36

The Trades

Answer 36

created about someone else's business., industry based publication; trade magazines

Question 37

erosions of distinctions among media

Answer 37

media brands overlap more than one media type; ex: The mighty ducks being a hockey team, disney brand, and movie

Question 38

what is the significance for low cost entry

Answer 38

the world is shifting from a work of consuming to a world of creating