CHAPTER 1: PURPOSIVE COMMUNICATION Flashcards
something in common
Commun
understanding
Ication
a common understanding of something
Communication by Chase & Shamo (2013)
The simultaneous sharing and creating of meaning through human symbolic interaction
Communication by Seiler
and Beall
A systematic process in which symbols to create and interpret mean
Communication by Wood (2004)
Process of people reacting to the various attitudes and behaviors of other individuals
Communication by Sonia Sygaco (2018)
TYPES OF NEEDS SERVED BY COMMUNICATION (Kory Floyd, 2009)
- Physical Needs
- Relational Needs
- Identity Needs
- Spiritual Needs
- Instrumental Needs
helps us maintain physical and mental well being
Physical Needs
helps us form social and personal relations
Relational Needs
helps us figure out who we are and who we want to be
Identity Needs
share beliefs and values with others
Spiritual Needs
helps us accomplish many day-to-day tasks
Instrumental Needs
3 MODELS OF HUMAN COMMUNICATION (Floyd, 2009)
- Communication as action
- Communication as Interaction
- Communication as transaction
Purposive Communication (Magan,et.al., 2018)
- Source
- Message
- Encoding
- Channel
- Decoding
- Receiver
- Feedback
- Context
Basic Principles (Magan,et.al)
- Sender
- Receiver
- Message
- Feedback
- Channel
5 Cās in Message
a. Courtesy
b. Clarity
c. Conciseness
d. Concreteness
e. Completeness
Nature of Communication
- systematic process
- purposive
- interpersonal/intrapersonal
- contextual
- symbolic
- dynamic
- extensive and ubiquitous
Elements of Communication
- Sender
- Message
- Channel
- Receiver
- Effect
Key Principles of Communication
- Interpersonal communication is inescapable
- Interpersonal communication is irreversible
- Interpersonal communication is complicated
- Interpersonal communication is contextual
Interpersonal communication is contextual
a. Psychological context
b. Relational context
c. Situational context
d. Environmental context
e. Cultural context
Ethics in Communication
- Mutuality
- Individual dignity
- Accuracy
- Access to information
- Accountability
- Audience
- Relative truth
- Ends vs. means
- Use of power
- Rights vs. responsibilities
*TYPES OF COMMUNICATION
- Verbal Communication
- Non ā Verbal Communication
- Formal Communication
- Informal Communication
Types of Verbal Communication
a. Intrapersonal Communication
b. Interpersonal Communication
c. Small Group Communication
d. Public Communication
e. Mass Communication
*PRINCIPLES OF COMMUNICATION/TIPS IN COMMUNICATION (Sygaco, 2018)
- Know your audience.
- Know your purpose
- Know your topic
- Anticipate objections
- Achieve credibility to your audience
- Present information in several ways.
