Chapter 1 - Social Psychology Flashcards
(110 cards)
Norman Triplett
first study of social psychology, effect of competition on performance
William McDougall and E.H.Ross
First textbooks on social psychology
Verplank
social approval influences behavior, contribution to reinforcement theory
Reinforcement Theory
Verplank, Pavlov, Thorndike, Hull, Skinner
behavior is motivated by anticipated rewards
Social Learning Theorists
Opposed early reinforcement theory, Albert Bandura
Albert Bandura
behavior is learned through imitation
Role Theory
people are aware of the social roles they are expected to fill and much of their observable behavior can be attributed to adopting those roles
Attitudes
cognitions or beliefs, feelings, and behavioral predispositions
Consistency theories
people prefer consistency, if there is inconsistency, people will try and resolve it
Fritz Heider’s Balance Theory
three elements are related: person whom we’re talking about (P), some other person(O), and a thing, ida, or some other person (X) - balance will exist if there are one or three positives
Leon Festinger’s Cognitive Dissonance Theory
behavior that conflicts with an attitude may result in changing one’s attitude so that it is consistent
- If a person is pressured to say or do something contrary to his or her privately held attitudes there will be a tendency for him or her to change those attitudes.
- The greater the pressure to comply, the less this attitude change. Ultimately, attidue change generally occurs when the behavioris induced with minimum pressure.
Free-choice Dissonance
a person makes a choice between several desirable alternatives
Post-decisional Dissonance
dissonance emerging after choice
Spreading of alternatives
relative worth of the two alternatives is spread apart (cognitive dissonance theory; accentuating the positive in a choice made reduces the value of a choice not made: choice A is better than choice B)
Forced-compliance dissonance
comes from anticipated punishment or reward, this dissonance is created by being forced into behavior
Festinger and Carlsmith (1959)
When behavior can be justified by means of external inducements there is no need to change internal cognitions (cognitive dissonance experiment)
Minimal Justification Effect/Insufficient Justification Effect
When external justification is minimal,dissonance is reduced by changing internal cognitions (cognitive dissonance theory)
Daryl Bem’s self-perception theory
people infer what their attitudes are based upon observation of their own behavior
Overjustification Effect
If you reward people for something they’re already doing, they may stop liking it
Carl Hovland
persuasion = the communicator, the communication, and the situation
Carl Hovland and Walter Weiss (1952)
study on source credibility, showed highly credible sources were more effective in short term, and sleeper effect
Sleeper Effect
Over time, persuasive impact of high credibility sources decrease and persuasive impact of low credibility sources increase (Hovland and Weiss 1952)
Petty and Cacioppo’s Elaboration Likelihood Model of Persuasion
two routes to persuasion: central and peripheral
central: strength of argument matters
peripheral: surroundings and arguer matter
William McGuire
analogy of inoculation with cultural truisms - when not inoculated quite susceptible to attack