Chapter 11 Flashcards
Making choices among
alternative courses of action,
including inaction.
Decision making
Decisions that occur frequently
enough that we develop an
automated response to them.
programmed decisions
Automated responses used to
make programmed decisions.
decision rule
Unique, nonroutine, and important decisions that
require conscious thinking, information gathering, and
careful consideration of alternatives.
nonprogrammed decisions
A decision making model which describes the series of
steps that decision makers should consider if their goal is
to maximize their outcome.
rational decision-making model
- Identify the problem
- Establish decision criteria
- Weigh decision criteria
- Generate alternatives
- Evaluate the alternative
- Choose the best alternative
- Implement the decision
- Evaluate the decision
A decision-making process
where more and more time is
spent on gathering information
and thinking about it but no
decisions actually get made
analysis paralysis
A model that recognizes the
limitations of decision-making processes. According to this
model, individuals knowingly limit their options to a
manageable set and choose the
best alternative without conducting an exhaustive search for alternatives.
bounded rationality model
Accepting the first alternative
that meets minimum criteria
satisfice
Arriving at decisions without conscious reasoning. The
model argues that in a given situation, experts making
decisions scan the
environment for cues to recognize patterns.
The intuitive decision-making model
The generation of new ideas.
Creativity
The step in which the need for
problem solving becomes
apparent.
problem
identification
The step where the decision maker thinks about the problem consciously and
gathers information.
Immersion
The step when the decision
maker sets the problem aside
and does not think about it for
a while.
incubation
The insight moment, when the
solution to the problem
becomes apparent.
illumination
The stage when the decision
maker consciously verifies the
feasibility of the solution and
implements the decision.
verification and application
The number of ideas a person
is able to generate.
Fluency
How different the ideas are
from one another. If decision
makers are able to generate
several unique solutions to a
problem, they are high on
flexibility.
Flexibility
How unique a person’s ideas
are.
Originality
A process of generating ideas
that follows a set of guidelines,
which includes no criticism of
ideas during the process, the
idea that no suggestion is too
crazy, and building on other
ideas (piggybacking).
Brainstorming
A set number of ideas a group
must reach before they are
done with brainstorming.
idea quotas
A variation of brainstorming
where the group focuses on
ideas that are impossible and
then imagines what would
need to happen to make them
possible.
wildstorming
What are the four different decision-making models?
rational, bounded rationality, intuitive,
and creative
KT 11.2
Decision making is choosing among alternative courses of action, including
inaction. There are different types of decisions, ranging from automatic,
programmed decisions to more intensive nonprogrammed decisions.
Structured decision-making processes include rational decision making,
bounded rationality, intuitive, and creative decision making. Each of these
can be useful, depending on the circumstances and the problem that needs
to be solved.
When individuals overestimate
their ability to predict future
events.
Overconfidence bias