Chapter 11: Culture and Communication (Lessons 19 & 20) Flashcards
(41 cards)
Culture
a shared set of values, beliefs, norms/assumptions
Co-Cultures
-smaller groups within a culture
-ie. Hutterites, 2SLGBTQ+, Religions
5 Ways to Think about Culture
Culture is learned, shared, dynamic, systemic, symbolic
Cultural Iceberg
-most people focus on the tip of the iceberg (10%)
-the other 90% of the iceberg is underwater
Tip of the Iceberg
-food, clothing, language, music, festivals, etc.
-what can be seen
Underwater Iceberg
-thought patterns, values, beliefs, attitudes, concepts, communication styles
Ethnocentrism
idea that some people think their culture is better than others
Stereotyping
-grouping people together based off observations
-can be bad when it leads to making a generalization
Multiculturalism
-a surface approach to the coexistence and tolerance of different cultures
-covers tip of the ice berg features
Cross-cultural Approaches
-go deeper
-goal is to be more sensitive
-builds limited understanding
Intercultural Appraches
-well beneath the iceberg
-making intentional efforts to understand other cultures
Hofstede’s Dimensions
-places cultural dimensions in a continuum that ranges from high to low
Power Distance
-a Hofstede dimension
-High: means a culture accepts and expects hierarchy
-Low: everyone is on the same level
Individualism
-a Hofstede dimension
-High: means the culture tends to put individual needs ahead of the group
Uncertainty Avoidance
-a Hofstede dimension
-High: go to some lengths to predict and control the future
-Low: relaxed about the future, more risk-taking
Masculinity
-a Hofstede dimension
-High: values traits that were considered masculine
-Low: traditionally considered feminine traits
Long-term Orientation
-a Hofstede dimension
-High: long-term, multigenerational view when making decisions
-Low: want quick results and spend over saving
Indulgence
-a Hofstede dimension
-High: people are okay to indulge in desires and impulses
-Low: suppress desires or impulses
Trompenaars
-developed a different set of cultural measures
-7 dimensons
Universalism vs. Particularism
-a Trompenaar dimension
-extent a culture is more likely to apply rules and laws to ensure fairness
Individualism vs. Communitarianism
-a Trompenaar dimension
-the extent people prioritize individual over group interests
Specific vs. Diffuse
-a Trompenaar dimension
-extent a life work balance is desired
Neutral vs. Emotional
-a Trompenaar dimension
-extent a culture goes to avoid showing emotion
Achievement vs. Ascription
-a Trompenaar dimension
-degree to which aculture values earned achievement over title, lineage, position